Sara Neves is currently working as consultant and researcher in the areas of Innovation, Technology, and Entrepreneurship at INESC TEC - Institute for Systems and Computer Engineering, Technology and Science. Previously, she worked as a consultant in innovation, having been responsible for numerous projects in cooperation with AEP - Portuguese Entrepreneurial Association. Moreover, she developed marketing activities at two large companies, IOL Negócios Media Capital and at the Walt Disney Company (Florida, USA). Academically, she is a PhD candidate in Management, specialised in Marketing and Strategy, and has a Master degree in Service Management, both from the University of Porto. She stayed seven months at SUNY – State University of New York during her bachelor degree in Marketing from the Institute of Accounting and Administration, Polytechnic Institute of Porto.