Sara Neves is currently working as a researcher in the areas of Innovation, Technology, and Entrepreneurship at INESC TEC. Invited Assistant Professor at School of Economics and Management of the University of Porto and also Invited Professor at Faculty of Engineering of the University of Porto. Previously, she worked as a consultant in innovation, having been responsible for numerous projects in cooperation with AEP Portuguese Entrepreneurial Association. Moreover, she developed marketing activities at two large companies, IOL Negócios Media Capital and at the Walt Disney Company (Florida, USA). Academically, she is a PhD candidate in Management, specialised in Marketing and Strategy, and has a Master degree in Service Management, both from the University of Porto.