Frederico Branco is an assistant professor at the University of Trás-os-Montes and Alto Douro and a senior researcher at the INESC TEC research center. He has published over 90 articles in journals and event proceedings. He has published over 90 articles in journals and event proceedings. He is also involved in several academic works as a project, dissertation, and thesis supervisor and is continuously participating in several research projects. His professional career is also directly related to the industry, with a particular focus on various planning and implementation projects in information systems, with particular attention to the agri-food and services sectors. Throughout his career, he has held various senior management roles in the areas of operations, information systems, and quality management.