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Details

  • Name

    Frederico Branco
  • Cluster

    Computer Science
  • Role

    Affiliated Researcher
  • Since

    01st April 2015
Publications

2018

A theoretical analysis of digital marketing adoption by startups

Authors
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publication
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2018

CRUDi Framework Application - Bank Company Case Study

Authors
Pereira, J; Branco, F; Yong Oliveira, MA; Gonçalves, R;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The top management view of organizations tends not to reach consensus on the prioritization of investments in Information Systems, particularly when they must prioritize their impact on overall performance and budget constraints. This paper presents the results of applying CRUDi Framework to a bank. This allows to obtain new indicators to support the decision and alignment of investment priorities in the processes that support the business strategy. The Framework introduces a new method and tools that allow us to gauge the relative importance of Information Systems to the organizations’ businesses. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

Authors
Peixoto, C; Martins, J; Gonçalves, R; Branco, F; Yong Oliveira, MA;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

Proposal of a BI/SSBI System for Knowledge Management of the Traffic of a Network Infrastructure - A University of Trás-os-Montes e Alto Douro Case Study

Authors
Bessa, J; Branco, F; Costa, AR; Gonçalves, R; Moreira, F;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The data volume in organizations has grown at an ever-increasing rate and part of it is associated with the operation of the network infrastructure used to support systems and applications. Given the importance of this infrastructure for organizations and the large amount of data that their operation originates, it is fundamental to manage and monitor it so that it can perform well. The previous concern is transversal to higher education institutions, where the research team assumed as important the development of a BI/SSBI system for the Informatics and Communications Services of the institution where it operates (UTAD), which allows the managing of all data volume; that enables it to be transformed into information and knowledge, which are fundamental resources to support decision-making processes. The purpose of this article is to demonstrate the usefulness of a BI/SSBI system in the described context, therefore a system of this type is presented, along with the adopted technologies, the performed tests and the obtained results. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

The Rise of the Unicorn: Shedding Light on the Creation of Technological Enterprises with Exponential Valuations

Authors
Yong Oliveira, MA; Costa, JP; Gonçalves, R; Branco, F;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The ambition to create start-ups with exponential valuations is the goal of many entrepreneurs. How may one create the so-called unicorns (start-ups with a valuation in excess of one billion US dollars)? Our study involved interviews and a focus group and a theoretical model was created. Business plans are surprisingly seen to be less important than is normally perceived, as is a higher education degree. The research also points to variables such as one’s DNA, experience, implementation capacity, intrinsic motivation, vision and timing, and the ability to seek feedback and learn from mistakes and not just from success. © 2018, Springer International Publishing AG, part of Springer Nature.

Supervised
thesis

2016

Proposta de Modelo de Adoção de Marketing Digital pelas Startups Portuguesas

Author
Sérgio Tiago Cunha Teixeira

Institution
UTAD

2016

Modelo de Adoção de Plataformas Web Transacionais de Suporte à Governação Eletrónica

Author
Soraia Filipa Mateus Nunes

Institution
UTAD

2016

Deteção remota amplificada para suporte à decisão-Proposta de extensão ao sistema de controlo processo de uma exploração agrícola de produção de cogumelo

Author
José Manuel Coelho Alves

Institution
UTAD

2016

-

Author
Chong liu

Institution
UM

2016

Internet of Things no Comércio Digital

Author
Maria Del Rocio Estevez Lima

Institution
UTAD