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About

About

Frederico Branco is an assistant professor at the University of Trás-os-Montes and Alto Douro and a senior researcher at the INESC TEC research center. He has published over 90 articles in journals and event proceedings. He has published over 90 articles in journals and event proceedings. He is also involved in several academic works as a project, dissertation, and thesis supervisor and is continuously participating in several research projects. His professional career is also directly related to the industry, with a particular focus on various planning and implementation projects in information systems, with particular attention to the agri-food and services sectors. Throughout his career, he has held various senior management roles in the areas of operations, information systems, and quality management.

Interest
Topics
Details

Details

  • Name

    Frederico Branco
  • Role

    Senior Researcher
  • Since

    01st April 2015
004
Publications

2023

Digital Marketing's Impact on Rural Destinations' Image, Intention to Visit, and Destination Sustainability

Authors
Rodrigues, S; Correia, R; Goncalves, R; Branco, F; Martins, J;

Publication
SUSTAINABILITY

Abstract
The relevance of the tourism industry to the overall sustainability of rural territories grows along with the demand for rural tourism destinations. Likewise, as the digital transition of rural tour operators takes place, their marketing initiatives also evolve towards a digital nature, which is why it is crucial to comprehend how the overall calibre of these activities might affect the perception of rural places, while also motivating tourists' travel intentions and, as a result, promoting the general sustainability of the destination. Thus, in this paper, we propose a novel conceptual model based on Delone and McLean's representative model of Information Systems Success Model, on Tan and Wu's arguments on tourism destinations' image relationship with tourists' visit intentions, and also on Verma's tourism destination brand equity concept. To validate the proposed model, an online focus group was developed involving several specialists whose opinions and perspectives corroborated the potential adequacy of the proposed artefact and, consequently, assumed its contribution and value. From this validation process, it was possible to highlight that digital marketing initiatives' overall quality influences both rural destinations' image and tourists' intention to visit these territories, that a positive image will trigger tourists' visit behaviour, and that these behaviours represent a valuable asset to rural destinations' global sustainability.

2023

A Prototype for an Intelligent Water Management System for Household Use

Authors
Mamede, H; Neves, JC; Martins, J; Goncalves, R; Branco, F;

Publication
SENSORS

Abstract
Water scarcity is becoming an issue of more significant concern with a major impact on global sustainability. For it, new measures and approaches are urgently needed. Digital technologies and tools can play an essential role in improving the effectiveness and efficiency of current water management approaches. Therefore, a solution is proposed and validated, given the limited presence of models or technological architectures in the literature to support intelligent water management systems for domestic use. It is based on a layered architecture, fully designed to meet the needs of households and to do so through the adoption of technologies such as the Internet of Things and cloud computing. By developing a prototype and using it as a use case for testing purposes, we have concluded the positive impact of using such a solution. Considering this is a first contribution to overcome the problem, some issues will be addressed in a future work, namely, data and device security and energy and traffic optimisation issues, among several others.

2023

The impact of digital influencers on product/service purchase decision making-An exploratory case study of Portuguese people

Authors
Caiado, F; Fonseca, J; Silva, J; Neves, S; Moreira, A; Goncalves, R; Martins, J; Branco, F; Au-Yong-Oliveira, M;

Publication
EXPERT SYSTEMS

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.

2023

The 6G Ecosystem as Support for IoE and Private Networks: Vision, Requirements, and Challenges

Authors
Serôdio, C; Cunha, J; Candela, G; Rodriguez, S; Sousa, XR; Branco, F;

Publication
FUTURE INTERNET

Abstract
The emergence of the sixth generation of cellular systems (6G) signals a transformative era and ecosystem for mobile communications, driven by demands from technologies like the internet of everything (IoE), V2X communications, and factory automation. To support this connectivity, mission-critical applications are emerging with challenging network requirements. The primary goals of 6G include providing sophisticated and high-quality services, extremely reliable and further-enhanced mobile broadband (feMBB), low-latency communication (ERLLC), long-distance and high-mobility communications (LDHMC), ultra-massive machine-type communications (umMTC), extremely low-power communications (ELPC), holographic communications, and quality of experience (QoE), grounded in incorporating massive broad-bandwidth machine-type (mBBMT), mobile broad-bandwidth and low-latency (MBBLL), and massive low-latency machine-type (mLLMT) communications. In attaining its objectives, 6G faces challenges that demand inventive solutions, incorporating AI, softwarization, cloudification, virtualization, and slicing features. Technologies like network function virtualization (NFV), network slicing, and software-defined networking (SDN) play pivotal roles in this integration, which facilitates efficient resource utilization, responsive service provisioning, expanded coverage, enhanced network reliability, increased capacity, densification, heightened availability, safety, security, and reduced energy consumption. It presents innovative network infrastructure concepts, such as resource-as-a-service (RaaS) and infrastructure-as-a-service (IaaS), featuring management and service orchestration mechanisms. This includes nomadic networks, AI-aware networking strategies, and dynamic management of diverse network resources. This paper provides an in-depth survey of the wireless evolution leading to 6G networks, addressing future issues and challenges associated with 6G technology to support V2X environments considering presenting +challenges in architecture, spectrum, air interface, reliability, availability, density, flexibility, mobility, and security.

2022

Non-invasive Individual Sensing System for Collecting Biometric Indicators

Authors
Monteiro, F; Martins, J; Goncalves, R; Branco, F;

Publication
MARKETING AND SMART TECHNOLOGIES, VOL 1

Abstract
The daily stress we, as population, are subjected has negative impacts on physical and mental health, making people age faster. With the increase in life expectancy, the population started to search for ways to ensure they reach the older ages with a healthier and better lifestyle, resulting in an increase of interest and demand for thermalism and wellness tourism. Although thermalism is recognized to have several benefits with regard to the combat and prevention of certain pathologies, this has not yet been fully proven. So, in this paper, we presented a sensing system, capable of not only recording thermalist's biometric data, but also getting the data ready and prepared to be processed by any analytic tool with the aim of showing the impact that this sector has on the health of its practitioners.

Supervised
thesis

2022

Sistema de sensorização individual não invasivo de indicadoes biométricos

Author
Francisco José Monteiro Correia

Institution
UTAD

2022

Big data em ambiente cloud: Análise da migração para serviços da cloud

Author
Cátia Alexandra Mourão Queirós

Institution
UTAD

2021

Web accessibility in mobile aplications of education sector

Author
Liren Su

Institution
UTAD

2020

Previsão de fraudes bancárias a partir da análise de dados de telefones celulares em Moçambique

Author
Osvaldo Fernando Cossa

Institution
UTAD

2020

Estudo da acessibilidade web nas plataformas online do setor do turismo

Author
Lázaro Emanuel Fernandes Pereira

Institution
UP-FEUP