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Details

  • Name

    Frederico Branco
  • Cluster

    Computer Science
  • Role

    Affiliated Researcher
  • Since

    01st April 2015
Publications

2019

How smartphone advertising influences consumers' purchase intention

Authors
Martins, J; Costa, C; Oliveira, T; Goncalves, R; Branco, F;

Publication
Journal of Business Research

Abstract

2019

Examining social capital and individual motivators to explain the adoption of online citizen participation

Authors
Naranjo Zolotov, M; Oliveira, T; Cruz Jesus, F; Martins, J; Goncalves, R; Branco, F; Xavier, N;

Publication
Future Generation Computer Systems

Abstract

2019

A proposal for an electronic negotiation platform for tourism in low-density regions: Characterizing a functional analysis and prototype for the douro valley

Authors
Cardoso, L; Martins, J; Goncalves, R; Branco, F; Moreira, F; Au Yong Oliveira, M;

Publication
Advances in Intelligent Systems and Computing

Abstract
Traditional e-Commerce platforms tend to mimic existing physical store processes in which customers are given the opportunity to purchase only the available products without any type of personal customization or even without the possibility of being allowed to present a desired product/service to which the market might be able to respond. With this in mind, a prototype for an electronic negotiation platform directed at the tourism sector has been developed and focused on Douro Valley tourism operators, products and services. In our opinion this prototype might help to develop new business models drawn from the customers’ willingness to have a personal tourism experience and not just something off the shelf. © 2019, Springer Nature Switzerland AG.

2019

Assessing the success behind the use of education management information systems in higher education

Authors
Martins, J; Branco, F; Goncalves, R; Au Yong Oliveira, M; Oliveira, T; Naranjo Zolotov, M; Cruz Jesus, F;

Publication
Telematics and Informatics

Abstract

2018

A theoretical analysis of digital marketing adoption by startups

Authors
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publication
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

Supervised
thesis

2016

-

Author
Chong liu

Institution
UM

2016

Internet of Things no Comércio Digital

Author
Maria Del Rocio Estevez Lima

Institution
UTAD

2016

Proposta de uma Arquitetura de Suporte à Decisão para a Gestão de uma Universidade – O Caso de Estudo da Universidade de Trás-os-Montes e Alto Douro

Author
José Miguel Morais de Bessa

Institution
UTAD

2016

Análise e Especificação de um Sistema Inteligente de Previsão de Colheita de Cogumelos

Author
Jorge Filipe Costa

Institution
UTAD

2016

Navegação em ambientes virtuais: avaliação de diferentes interfaces

Author
Pedro Miguel Ermida Monteiro

Institution
UTAD