Cookies
O website necessita de alguns cookies e outros recursos semelhantes para funcionar. Caso o permita, o INESC TEC irá utilizar cookies para recolher dados sobre as suas visitas, contribuindo, assim, para estatísticas agregadas que permitem melhorar o nosso serviço. Ver mais
Aceitar Rejeitar
  • Menu
Sobre

Sobre

Frederico Branco é professor auxiliar na Universidade de Trás-os-Montes e Alto Douro e Investigador sénior no INESC TEC Laboratório Associado. Ao longo da sua carreira de investigação científica publicou mais de 90 artigos em revistas internacionais indexadas e atas de conferência. Está envolvido em vários trabalhos de cariz acadêmico, como responsável pela orientação de projetos de licenciatura, mestrada e doutoramento, participando continuamente em vários projetos de I&D nacionais e internacionais. A sua carreira profissional está diretamente relacionada com a indústria, com foco particular em vários projetos de planeamento e implementação de sistemas de informação, com especial atenção para os setores agroalimentar e serviços. Ao longo da sua carreira desempenhou diversas funções de alta direção nas áreas de operações, sistemas de informação e gestão da qualidade.

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Frederico Branco
  • Cargo

    Investigador Sénior
  • Desde

    01 abril 2015
005
Publicações

2023

Digital Marketing's Impact on Rural Destinations' Image, Intention to Visit, and Destination Sustainability

Autores
Rodrigues, S; Correia, R; Goncalves, R; Branco, F; Martins, J;

Publicação
SUSTAINABILITY

Abstract
The relevance of the tourism industry to the overall sustainability of rural territories grows along with the demand for rural tourism destinations. Likewise, as the digital transition of rural tour operators takes place, their marketing initiatives also evolve towards a digital nature, which is why it is crucial to comprehend how the overall calibre of these activities might affect the perception of rural places, while also motivating tourists' travel intentions and, as a result, promoting the general sustainability of the destination. Thus, in this paper, we propose a novel conceptual model based on Delone and McLean's representative model of Information Systems Success Model, on Tan and Wu's arguments on tourism destinations' image relationship with tourists' visit intentions, and also on Verma's tourism destination brand equity concept. To validate the proposed model, an online focus group was developed involving several specialists whose opinions and perspectives corroborated the potential adequacy of the proposed artefact and, consequently, assumed its contribution and value. From this validation process, it was possible to highlight that digital marketing initiatives' overall quality influences both rural destinations' image and tourists' intention to visit these territories, that a positive image will trigger tourists' visit behaviour, and that these behaviours represent a valuable asset to rural destinations' global sustainability.

2023

A Prototype for an Intelligent Water Management System for Household Use

Autores
Mamede, H; Neves, JC; Martins, J; Goncalves, R; Branco, F;

Publicação
SENSORS

Abstract
Water scarcity is becoming an issue of more significant concern with a major impact on global sustainability. For it, new measures and approaches are urgently needed. Digital technologies and tools can play an essential role in improving the effectiveness and efficiency of current water management approaches. Therefore, a solution is proposed and validated, given the limited presence of models or technological architectures in the literature to support intelligent water management systems for domestic use. It is based on a layered architecture, fully designed to meet the needs of households and to do so through the adoption of technologies such as the Internet of Things and cloud computing. By developing a prototype and using it as a use case for testing purposes, we have concluded the positive impact of using such a solution. Considering this is a first contribution to overcome the problem, some issues will be addressed in a future work, namely, data and device security and energy and traffic optimisation issues, among several others.

2023

The impact of digital influencers on product/service purchase decision making-An exploratory case study of Portuguese people

Autores
Caiado, F; Fonseca, J; Silva, J; Neves, S; Moreira, A; Goncalves, R; Martins, J; Branco, F; Au-Yong-Oliveira, M;

Publicação
EXPERT SYSTEMS

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.

2023

Combining low-code development with ChatGPT to novel no-code approaches: A focus-group study

Autores
Martins, J; Branco, F; Mamede, HS;

Publicação
Intell. Syst. Appl.

Abstract
Low-code tools are a trend in software development for business solutions due to their agility and ease of use. There are a certain number of vendors with such solutions. Still, in most Western countries, there is a clear need for the existence of greater quantities of certified and experienced professionals to work with those tools. This means that companies with more resources can attract and maintain those professionals, whilst other smaller organizations must rely on an endless search for this scarce resource. We will present and validate a model designed to transform ChatGPT into a low-code developer, addressing the demand for a more skilled human resource solution. This innovative tool underwent rigorous validation via a focus group study, engaging a panel of highly experienced experts. Their invaluable insights and feedback on the proposed model were systematically gathered and meticulously analysed.

2023

Exploring a Multidisciplinary Assessment of Organisational Maturity in Business Continuity: A Perspective and Future Research Outlook

Autores
Russo, N; Mamede, HS; Reis, L; Martins, J; Branco, F;

Publicação
APPLIED SCIENCES-BASEL

Abstract
In a competitive business landscape heavily reliant on information and communication technology, organisations must be prepared to address disruptions in their business operations. Business continuity management involves effective planning for the swift reestablishment of business processes in the short term. However, there are still obstacles to implementing business continuity plans, which can be justified by various factors. The purpose of this study is to present the perspectives and future research paths based on a systematic literature review from the peer-reviewed literature published from 1 January 2000 to 31 December 2021. This systematic literature review adheres to the guidelines established by evidence-based software engineering and leverages the Parsifal online tool. The primary research results identify and establish connections between the common components and activities of business continuity management as defined in international standards and frameworks to identify gaps in the existing knowledge. These findings will contribute to the development of a framework that provides a practical approach applicable to organisations of all sizes, taking into account each aspect of business continuity management, with a particular emphasis on information and communication technology systems. This paper's contribution lies in offering insights from a systematic literature review regarding the strategic principles for designing and implementing a business continuity plan, along with a comprehensive overview of related research. Furthermore, it presents a path forward to guide future research efforts aimed at addressing the gaps in the literature concerning continuity planning.

Teses
supervisionadas

2022

Extensão web para deteção de conteúdo multimédia manipulado

Autor
Diana Esteves Carvalho D'Egas

Instituição
UP-FCUP

2022

Sistema de sensorização individual não invasivo de indicadoes biométricos

Autor
Francisco José Monteiro Correia

Instituição
UTAD

2022

Low-latency Machine learning for network traffic analysis

Autor
André Levi Ribeiro Tse

Instituição
UP-FCUP

2022

FloraLens: a deep learning model for portuguese flora

Autor
António Caetano Soares Filgueiras

Instituição
UP-FCUP

2021

Acordo Distribuído para Arquiteturas de Microsserviços

Autor
João Pedro Oliveira da Silva

Instituição
UM