Abstract
A blue jeans brand committed to the environmental cause could position itself as unique and socially responsible and attract environmentally driven consumers. This research study examines the relationship between brand love and consumers' environmental cause knowledge and their willingness to recommend and pay a premium for sustainable blue jeans. To this end, this cross-sectional study comprises a snowball convenience sample of 978 Portuguese respondents, whose data were collected from December 2022 to January 2023. Positive associations between self-expression, brand love, loyalty, environmental cause knowledge, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans stand out. There are differences in the willingness to pay a premium among generations, education levels, and consumers who are aware of sustainable line extensions and those who are not. The results may be helpful for brands, suggesting their communication should focus on creating increased proximity to consumers by enhancing their values and seeking to link their brands to intrinsic benefits and environmental stakes. This is the first study to incorporate knowledge of the environmental cause into a model linking brand love, brand loyalty, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans.

Abstract
The literature on the economics of location regarding creative activities is relatively scarce. Estimations, based on 369 newly created firms operating in creative industries in Portugal, which incorporate spatial effects of neighbouring regions in the location choices, yield the following results: (i) the concentration of creative and knowledge-based activities play an important role in location decisions of new creative establishments; (ii) creative firms tend to favour a diversified industrial tissue and related variety, in order to enjoy from inter-sectorial synergies; (iii) high education at a regional level has a highly significant, positive effect on location decisions, while lower educational levels of human capital negatively affect those decisions; (iv) tolerant/open environments attract creative activities; (v) creative firms tend to favour municipalities where the stock of knowledge and conditions for innovative activity are higher; (vi) municipality's attributes are more important in terms of firms' location decisions than the characteristics of nearby regions.

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Abstract
Smart home devices are becoming more popular over the years. A diverse range of appliances is being created, and Ambient Intelligence is growing in homes. However, there are various producers of these gadgets, different kinds of protocols, and diverse environments. The lack of interoperability reduces comfort of the user and turns into a barrier to smart home adoption. Matter is growing by constructing an open-source application layer protocol that can be compatible with all smart home ecosystems. In this article, a Matter overview is provided (namely, of the Commissioning stage), and a Matter Accessory using ESP32-S3 is developed referring to the manufacturer's SDKs and is inserted into an existent household ecosystem. Its behavior on the network is briefly analyzed, and interactions with the device are carried out. The simplicity of these tasks demonstrates accessibility for developers to create products, especially when it comes to firmware. Additionally, device commissioning and control are straightforward for the consumer. This capacity of gadget incorporation into diverse ecosystems using Matter is already on the market and might result in higher device production and enhanced smart home adoption.