Pedro Senna is an assistant researcher and consultant at the Centre for Enterprise Systems Engineering (CESE-INESC TEC), focusing on technology adoption, digital maturity analysis, roadmap building and business innovation. He is also a Project Manager at TEC4INDUSTRY coordinating projects in the Portuguese PRR PRODUTECH R3 agenda. His areas of expertise are Technology Adoption and Public Policy, specialized in maturity assessment, roadmap building, identification of barriers and opportunities and assessment of National and European policies for technology adoption and implementation. He received his Ph.D. in Engineering and Public Policy from the Faculty of Engineering of the University of Porto (FEUP-PT) in December 2022. His research focused on the policies required for successful adoption and implementation of digital technologies, with particular emphasis in the Industry 4.0 paradigm. He previously received his Economics bachelor’s degree from the State University of São Paulo (UNESP) - Brazil, in 2017, with research focused in the social, technological, economic and environmental differences between first generation and second generation ethanol production. Pedro has experience in European projects (H2020, HEU, EIT Manufacturing) and National projects & consultancy services for digital technology adoption, maturity analysis and roadmap building. Additionally, Pedro has experience working in the financial sector, mainly in debt and credit analysis and financial analysis.