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Publications

Publications by Joana Costa

2009

R&D, structural change and productivity: The role of high and medium-high technology industries

Authors
Varum, CA; Cibrao, B; Morgado, A; Costa, J;

Publication
Economia Aplicada

Abstract
This paper investigates the potential impact of increased R&D efforts and structural change in Portugal on labour productivity. Based on existing literature on the relation between R&D expenditures, structural change and productivity, we evaluate the contribution of R&D and hightech industries to productivity over the last 30 years. Our results confirm the importance of business R&D in the medium to high-tech sectors and of public R&D, as they stimulate productivity growth. However, we cannot support the hypothosis that productivity growth was primarily rooted in the development of medium-high technology industries.

2023

Persistence in Innovation. Do Low-Tech Sectors Differ Much from the High-Tech?

Authors
Costa, J; Tashakori, N;

Publication
QUALITY INNOVATION AND SUSTAINABILITY, ICQIS 2022

Abstract
Disentangling innovation from growth is unrealistic in the present times. Also, anticipating the future behavior of innovative firms is relevant to the entire innovation ecosystem; and assessing the persistence of innovation and appraising the role of factors affecting ongoing innovation activities in firms is essential. This chapter discusses a very important subject related to the concept of innovation persistence in relation to structural innovation characteristics of firms, with a focus on technological regimes, to better understand if there is change in innivation continuity accordingly to the technological intensity embedded in the sector. The empirical research is based on data from CIS database, comprising 3237 firms which present in the 2014 and 2018 waves. We analyze the innovative persistence behavior of these firms regarding proxies like firm dimension, innovation activities, types of innovation, government funding, and more importantly, technological regimes. To do this, we applied binary logistic regression for developing a model which can forecast the drivers of innovation persistency propensity. The presented study shows that some very important results are achieved. Besides demonstrating innovative persistency in 75% of science-based firms, the findings confirm that firms in high-tech and science-based industries are more prone to continue innovating and, as a result, this consistency in innovation will generate virtuous cycles of innovation. Furthermore, our data shows that complex innovators are more likely to persist than single innovators, proving the existence of complementarities among the innovation types.

2023

Towards Digital Transformation: A Case Study to Identify and Mitigate COVID-19 in the Retail Industry

Authors
Lopes, M; Reis, J; Melao, N; Costa, J;

Publication
QUALITY INNOVATION AND SUSTAINABILITY, ICQIS 2022

Abstract
The purpose of this research is to demonstrate how retailers have used the digital transformation to mitigate the negative effects of COVID-19. As this research aims to understand a real-life phenomenon for which there is very limited knowledge, we created the opportunity to empirically explore the digital transformation in the retail industry during COVID-19 pandemic. In general terms, the research follows a qualitative, descriptive, and exploratory case study design. The results have shown that retailers should focus on technological innovations, adapt their business models, manage their distribution channels, and strengthen their customer-centric strategy. Moreover, it is necessary to emphasize that while smart retail is gradually standing out in the sector, there are also some factors that have not been overcome, such as lack of digital culture, training, and digital leadership. Despite these identified difficulties, the adoption of a digital strategy will allow a differentiating, safe and secure shopping experience, which today is one of the decisive factors for the survival of companies. The COVID-19 pandemic had social and economic effects in all industries - retail was no exception. In turn, the digital technologies already used by companies began to contribute to retailers being able to respond more quickly to customer needs, having been fundamental in fighting the COVID-19 pandemic. To the best of the authors' knowledge, this research is one of the first to explore this topic, bringing new contributions to theory and managerial practice.

2020

Is entrepreneurship education key to all entrepreneurial initiatives? Addressing the role of universities in a global perspective

Authors
Costa, J;

Publication
Reshaping Entrepreneurship Education with Strategy and Innovation

Abstract
Entrepreneurship is a worldwide reality. Since the beginning of times and all around the world people have created businesses. Entrepreneurial orientation, from a macroeconomic perspective, allows income and employment generation, thus boosting growth. At the microeconomic level, it is a competition booster playing a central role in a globalized market. In this entrepreneurial ecosystem in which knowledge-based activity is the core booster of employment, economic growth, and competitiveness, universities and, in particular, entrepreneurial universities play either the role of knowledge production and dissemination. The present work aims to understand the role of education (formal and entrepreneurship) on entrepreneurial activity combined with heterogeneous individual characteristics and different cultures and geographies. Specifically, the study identifies substitution and complementary effects among both types of education according to individual taxonomies. © 2021 by IGI Global. All rights reserved.

2020

Internationalization of family businesses: Does size really matter?

Authors
Costa, J;

Publication
Cases on Internationalization Challenges for SMEs

Abstract
Worldwide, family businesses are one of the cornerstones of the entrepreneurial fabric, being as a consequence central to growth and development. In a globalized era, these institutions require the attention of businessmen, practitioners, and policymakers. The chapter seeks to examine if the internationalization performance does vary according to firm size, and its link to the innovative performance in multiple dimensions along with conventional characteristics such as age and turnover. Theoretical research evidences the interest in understanding the patterns and determinants of the internationalisation performance, given its importance in firm growth and survival; however, this strategical option brings advantages and problems. Empirical evidence demonstrates that the determinants do change according to firm dimension; estimations provide valuable insights about the connection between globalized operation and innovation, for the different organisations. © 2021 by IGI Global. All rights reserved.

2022

Performance Determinants in Family Business: Linking Innovation and Internationalisation

Authors
Costa, J;

Publication
Research Anthology on Strategies for Maintaining Successful Family Firms

Abstract
Family businesses (FBs) are central to economies: In Portugal the impact of these structures reaches 2/3 of the GDP, 1/2 of the labour force, and 4/5 of the firms in operation, most of them being SMEs. These organisations play a central role in terms of job creation, local development, knowledge transfer, and territorial cohesion. Innovative activities are key factors for competitive economies; yet innovation increases risk exposure and FBs are conservative and risk adverse, resisting change, relying on internal factors rather than opening to the external environment, consequently postponing innovation and thus pledging their future. Their embedded culture reduces innovative propensity; still, the existence loyalty trust and informal networks enhance individual or collective innovation processes. Using a dataset of 110 FBs innovation and internationalization along with other structural characteristics are connected to their economic performance, shedding light on the determinants FB economic efficiency. Given their importance, made-to-measure policy schemes should be designed. © 2022 by IGI Global. All rights reserved.

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