2024
Authors
Amorim, P; Dehoratius, N; Eng Larsson, F; Martins, S;
Publication
MANAGEMENT SCIENCE
Abstract
Retailers face increasing competitive pressure to determine how best to deliver products purchased online to the end customer. Grocery retailers often require attended home delivery where the customer must be present to receive the delivery. For attended home delivery to function, the retailer and customer must agree on a delivery time slot that works for both parties. Using online data from a grocery retailer, we observe customer preferences for three delivery service attributes associated with each time slot: speed, precision, and timing. We define speed as the expected time between the placement of an order and its delivery, precision as the duration of the offered time slot, and timing as the availability of choices across times of the day and days of the week. We show that customers not only value speed as an attribute of delivery service but that precision and timing are also key drivers of the customer's time slot selection process. We also observe substantial customer heterogeneity in the willingness of customers to pay for time slots. Customers that differ in their loyalty to the retailer, basket value, basket size, and basket composition exhibit distinct differences in their willingness to pay. We show that retailers with the capability to tailor their time slot offerings to specific customer segments have the potential to generate approximately 9% more shipping revenue than those who cannot. Our findings inform practitioners seeking to design competitive fulfillment strategies and academics customer behavior in the attended home context.
2024
Authors
Peixoto, A; Martins, S; Amorim, P; Holzapfel, A;
Publication
INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH
Abstract
In several online retail contexts, such as grocery retailing, customers have to be present at the moment of delivery, that is, an attended home delivery service is in place. This requirement adds new challenges to this channel, often leading to narrow profitability. From an operations perspective, this service is performed with the retailer offering multiple time slots for the customer to choose from. Retailers target a cost-efficient delivery process that also accounts for customers' preferences by properly managing the options to show to customers, that is, time slot management. This study analyzes a dynamic slotting problem, that is, choosing the best slots to show for each customer, which is close to many practical cases pursuing a customer service orientation. We study two new strategies to improve customer service while satisfying cost-efficiency goals: (i) enforcing a constraint on the minimum number or percentage of slots to show to customers and (ii) integrating multiple days when tackling this challenging problem. Our results show under which conditions these proposed strategies can lead to win-win situations for both customer service and profit.
2023
Authors
Riesenegger, L; Santos, MJ; Ostermeier, M; Martins, S; Amorim, P; Hübner, A;
Publication
Sustainability Analytics and Modeling
Abstract
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