Abstract
The evolution of technology, and mainly the evolution of the Internet, has improved the way business is done. Nowadays, most services are offered through a website or through an app, as it is much more convenient and suitable for the customer. This business transformation made it possible to get a faster and cheaper service, and companies had to adapt to the change, in order to fulfill customers’ requirements. In this context, this paper relates to this digital transformation, focusing on a case study about Netflix, a former DVD rental company and currently an online streaming leader. We aimed to understand Netflix’s behavior alongside this digital wave. Thus, we performed a survey, which had 74 answers, mainly from Portugal, but also from Spain, Belgium, Italy, Turkey, Georgia and Malaysia. Of the people who answered the survey, 90.1% were stream consumers, but only 59.1% had premium TV channels. From those 90.1%, 58.3% also said that they watched streams between two and four times per week, but the majority of premium TV channel subscribers (63.8%) replied that they watch TV less than twice in a week. We see a trend in which the traditional TV industry is in decline and streaming as a service has increased in popularity. Consumer habits are changing, and people are getting used to the digitalization era. Netflix is also confirmed in our survey as the market leader of the entertainment distribution business, as stated in the literature, and the biggest strength of this platform is its content. © 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract
Social media platforms have been increasingly used by companies, over the past few years, in order to make their recruitment and selection process more efficient. The aim is to gather more data about the applicants’ competences and personality traits, assuring that they are hiring the right candidates. Nevertheless, this method may be controversial since it can lead to different legal and ethical issues such as discrimination and invasion of privacy. Additionally, some problems may arise regarding the validity and fairness of the information found in such platforms. As Facebook is the most frequently used social platform among students and recently employed workers, we chose it as the main focus of our survey (which had 212 answers), in order to understand the applicants’ point of view about this subject. The main conclusions were that the majority of the respondents affirmed being aware of this practice, despite not agreeing with it; and, also, they do not believe that this is a good tool to evaluate their potential. Finally, our participants’ answers also led us to conclude that there could be contradictions regarding their judgement about the accessing of personal information by firms on Facebook. 76,9% of our respondents affirmed that they usually assess the profile of people who send them friend requests. Our respondents consider the use of Facebook during the selection process as being unethical, even though they assess others’ profiles and search for information themselves. © 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract
One of the biggest, most competitive and quicker shifting markets is the smartphone industry. Evaluating significant opportunities and being sustainable in the market is entirely up to a firm’s innovation strategy. In this article, we perform an in-depth analysis by available means to study trends and tendencies relative to Apple and Xiaomi, two completely different companies with completely different approaches. We tested the clients’ needs and perceptions, in an attempt to see if they are part of the enterprises’ strategy (in a survey, with 193 responses). Indeed, customers are interested in powerful cameras, good storage capacity and a good duration of the battery of their smartphones. The market is evaluated above 1.5 billion units sold per year and demonstrates high demand for every new model to be different, more powerful, more capable of fulfilling our lifestyle. Apple uses an incremental innovation sales strategy, based on the billions of euros used in secret research and development. On the other hand, Xiaomi performs open innovation, taking customers’ needs and ideas to the world. What is the best approach? Will it be enough to stay on top? An analysis using Google Trends shows how Nokia has faded away over time, how Apple had a spike of interest concerning its latest iPhone 11 launch; while Xiaomi is ever more popular, especially in Portugal. © 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract
The aim of this article is to show how autoethnography is a useful and revealing research methodology that should be encouraged in academia, especially in higher education. With objectivity, autoethnography, which is a relatively new approach, may be a path toward deeper cultural discussions that are so important in everyday life. Moreover, autoethnography leads to important reflexive and critical observations made by students. Autoethnography is a readily accessible, low-cost methodology and thus very appealing to students and younger researchers. With this article, the author exemplifies autoethnographic accounts and narrates three different stories that occurred while trekking with three different trekking guides in Patagonia (El Chaltén), Argentina. Argentinian culture, in South America, is the focus. Researchers need to be careful of misleading statements in the literature, such as that in Argentina modesty is apparently not tolerated. We found that two of our guides and leaders – Mariano and Liz – both had modest (and pleasant) demeanors. Hence, we conclude that it is important to maintain an open mind and resist categorizing people. This is a vital point of cultural studies that is often not taken seriously. Cultures are made up of individuals and thus many differences can be found in the midst of an attempted standardization, and the desire to put everyone in the same “basket”. © 2020 by the author. Licensee MDPI, Basel, Switzerland.

Abstract
According to the literature students have difficulty in publishing academic autoethnographic stories, and it is our objective to provide advice in order to change this. Autoethnography is a qualitative research approach which is self-reflective and which seeks to address social issues with which the author comes into contact. This study is about the experience of the authors and one personal experience in the study focuses on a holiday trip to Australia, in 2017, and on certain events that warranted documenting during that trip, including events that took place with locals. Another (very different) personal experience involves the reflections of a concert violinist and his teachings. How may one avoid injury in violin players right from the outset of the learning process? What is the role of the equipment used? An objective of the study is to get major research publications to view autoethnography with different eyes. Brainstorming sessions were held in Master's degree and PhD classes on research methodology to help shed light on this issue and the results show that students are interested in autoethnography and do consider it a worthwhile academic research endeavor. An alternative of course is to do traditional research, as one set of reviewers for a journal stated to the lead author, involving questionnaires and interviews and focus groups. What is argued, however, is that an enriching personal experience is worth communicating and understanding, in depth, and in more theoretical terms, if it is seen to benefit communities at large and if lessons may be learned. Academia may have some trouble in making autoethnography a mainstream method, as some authors have stated. Looking at events as an outsider, from our own “cultural window”, from a different context, and narrating what one observes to be different, is essential if one wants to publish worthwhile autoethnographic research accounts. Autoethnography questions cultural assumptions, behaviours and values. Note that specific target audiences should be considered as what is normal in one environment may not be in the next, and here lies the power of autoethnography - in its being able to capture the difference.

Abstract
In today’s world, technology is an indispensable part of our daily life. More and more products are produced to satisfy the needs of a growing population and the Internet is creating new services every day. However, to be able to keep up with the growing demand, new technologies needed to be invented to increase the pace of production and to lower costs. Automating tasks was the solution and for many years machines did repetitive tasks, replaced people and created new and better jobs to substitute the old ones. Nowadays automation is reaching incredible levels and it is not creating enough jobs to replace the old ones. Will unemployment increase in the upcoming years or will humanity be able to adapt to a different job market? Our study focuses on the types of unemployment caused by automation and on the possible solutions that society needs to implement. The research also points out how people from different social classes face the changing job market and how all can benefit from it. A new form of governance of society may be needed, in view of previous failed forms including fascism, communism, and, more recently, liberalism. In the future there will be fewer and fewer jobs that cannot be replaced by a robot. With this, the probability of mass unemployment is very high. An ideology promoting a Universal Basic Income could be a solution to combat the massive unemployment that automation may cause in the future, especially in medium-skilled jobs. © Springer Nature Switzerland AG 2019.