Abstract
Technology transfer offices (TTO) were created with the mission of executing innovation policy and its technology transfer to industry. Most studies regarding TTO focus on the context of developed countries, so there is a lack of research on the subject in emerging economies, such as Brazil. In addition, the issue of how diverse the skills of the team of a given TTO should be for their best revenue performance is still little addressed. In this sense, the present study aims to identify which characteristics of the TTO, related to their human resources, influence obtaining revenue from the patents that constitute their portfolios. To achieve this objective, 272 TTO in Brazil were analysed with the help of the Logistic Regression technique, based on Maximum Likelihood Estimation. A remarkable conclusion that emerges from our results is that the universities to increase their revenue must invest in full-time employees (e.g., rather than in scholarship students, as tends to be the norm) and foster the inventions' communications, as well as to attract and retain employees with skills directly related to knowledge fields such as Law, Engineering, and Communication (quite surprisingly, Management and Economics graduates are not included). The combination of these factors can increase the probabilities or odds of a given TTO obtaining revenue. Thus, our results contribute to TTO human resource practices, especially those in structuring stages, such as those in Brazil and Latin American countries.

Abstract
This study extends the theory of planned behavior model and examines the humane factors (altruism, environmental knowledge, personal appearance concerns, attitude, perceived behavioral control, and subjective norms) that shape attitudes and buyer behavior toward cruelty-free cosmetics and the consumer characteristics that reflect their behavior toward such products. Recent global occurrences have affected human behavioral patterns, namely, the COVID-19 pandemic, which we aim to study. Has behavior changed to become more ethical? A survey was carried out involving a sample of 425 Portuguese participants (a feminine culture), following a convenience- and snowball-sampling procedure. Significant correlations were found between environmental knowledge, subjective norms, and buyer behavior toward cruelty-free cosmetics with attitude and environmental knowledge and buyer behavior. Through structural equation modeling to evaluate the conceptual model, a good model fit was found, being that standardized values in the model are significant except for regressions from perceived behavior control and personal appearance concerns to buyer behavior toward cruelty-free cosmetics. Women present higher values than men on attitude, altruism, environmental knowledge, and buyer behavior, in line with what is expected in a traditional and conservative feminine culture such as that to be found in Portugal. Such a result points to the need to promote increased gender equality, for example, in senior leadership roles, as women are seen to have the desirable qualities required for a more sustainable, cruelty-free, and humane society. This is an alert for human-resource managers in the region.

Abstract
Fashion influencers are a new phenomenon and profession to which many young individuals may currently aspire; such is its impact in the digital and online world. Hence, the article serves an upcoming group of fashion-influencers-to-be, as well as firms that seek the help of such professionals. This study aimed to test the mediating role of the attitude toward influencers in the relation between, on the one hand, perceived credibility, trustworthiness, perceived expertise, likeability, similarity, familiarity, and attractiveness, and, on the other hand, purchase intention. Path analysis was used to test a conceptual model in which attitude toward influencers mediates the relation between perceived credibility, trustworthiness, perceived expertise, likeability, similarity, familiarity, attractiveness, and purchase intention. Among the seven components, the association between perceived credibility, trustworthiness, perceived expertise, similarity, and familiarity, on the one hand, and purchase intention, on the other, was completely and significantly mediated through attitudes toward influencers. It was found that the attitude toward the influencer determines the purchase intent; this attitude is, in turn, conditioned by the competence, the resemblance, and the proximity that the consumer perceives in the influencer. Thus, to lead the consumer to buy a certain product, influencers must pay attention to perceived credibility, trustworthiness, perceived expertise, similarity, and familiarity with the product (or service).

Abstract
Based on many years of experience as a management consultant in different industries and corporate structures and cultures, the motivation to use digital transformation in connection with variable corporate goals-such as fluctuating workloads, agile response to customer inquiries, and ecological and economic sustainability-results in a process or a product to be developed that intelligently adapts to market requirements and requires forward-looking leadership. Using an AI-based methodical analysis and synthesis approach, the high consumption of economic and human resources is to be continuously monitored and optimization measures initiated at an early stage. The necessary information technology with its infrastructure and architecture is the starting point to accompany the agility and changeability of corporate goals. Researching the relevant documents begins with writing the panorama or the state of knowledge on the topic. This article is about the IT infrastructure based on the requirements for an architecture and behavior that a versatile, agile company needs to accompany the constantly changing framework conditions of the market. The technology used and the available resources, including the human resources, need to be adapted as early as possible. Data now represent the most valuable asset on Earth and future industrial manufacturing systems must maximize the opportunity of data usage. Low-level data must be transformed to make them useful in supporting intelligent decision-making, for example. Furthermore, future manufacturing systems must be highly productive, adaptable, absent of error, and kind to the environment and to local communities. The all-important design should minimize the waste of material, capital, energy, and media. Herein, we discuss the fulfilling of agile customer requirements involving adaptable and modulated production processes (related to the 'agile manufacturing' and 'digital transformation' perspectives).

Abstract
The COVID-19 pandemic has had a significant impact around the world on health, economies, businesses, equality and the movement of people in the form of tourism. In this context, this paper looks at the strategy chosen by Turismo de Portugal to adapt to the crisis in a country where tourism plays an important role in supporting the local economy, having grown significantly since 2010. The chosen strategy encouraged tourists not to visit Portugal during the pandemic, a turnaround from their previous digital marketing strategy, which invited tourists to discover the country. We undertook a survey that had 170 answers, predominantly from Ecuador, Mexico, the United Kingdom and Portugal but also from several other countries in Europe and Latin America. We aimed to understand whether their strategy was successful in encouraging people to consider Portugal as a holiday destination post-COVID-19. The Can't Skip Hope campaign was created in a work-from-home environment, with the voiceover recorded on a smartphone. Previously recorded footage was re-edited. Our survey found that respondents said the video matched their views of Portugal and that 79.5% would consider Portugal as a holiday destination when they next booked a holiday. In terms of inferential statistics, we performed chi-square tests of significance on the survey data. Thus, this paper contributes to the body of work because it offers insight into marketing strategy adaptation by a local tourist board during a period of crisis.

Abstract
Firms aim at achieving their economic interests without neglecting the needs of local and regional communities and the environment itself. The process involves defining and implementing Social Responsibility strategies that leverage organizational competitiveness and sustainability. In this context, the current study purposes to demonstrate how Corporate Social Responsibility (CSR) and a sustainable orientation influence the satisfaction and loyalty of academic tourists to the Metro of Porto (in Portugal). More specifically, our study aims to assess the satisfaction of academic tourists with the Metro of Porto and, additionally, to analyze the variables that determine the satisfaction and loyalty of these tourists to this specific transport company, which has never been achieved before. Our proposed research model seeks to determine how CSR and a sustainable orientation influence academic tourists' loyalty to the Metro of Porto transport services as well as their link to Service Quality, Perceived Value, Corporate Image and Tourist Satisfaction. From a sample of 256 academic tourists, customers of the Metro of Porto, a quantitative analysis was carried out using the structural equation model (SEM-PLS). The results obtained allow us to conclude that CSR and Service Quality have an impact on academic tourists' satisfaction and loyalty to the Metro of Porto. The development of a region is intrinsically linked to transport networks that promote the integration and growth of productive systems. Our results demonstrate the relationship between regional development and business sustainability strategies that integrate Social Responsibility practices. We show the importance that Social Responsibility policies have for companies as a precursor to customer satisfaction and loyalty to a company. Hence, as a guarantee of obtaining economic results, firms must simultaneously contribute to the sustainable development of territories.