Abstract
Purpose Collaborative consumption emerges from social practices such as sharing, lending and gifting. It is becoming more common among consumers, boosted by the internet, which facilitates the collaboration process with both strong and weak ties. This paper aims to examine collaborative consumer experience, delving into the factors that contribute to the adoption and the perceived benefits of this alternative form of consumption. Design/methodology/approach A total of 12 phenomenological interviews were conducted o explore the theme from an individual perspective, attested by the consumers' narratives and experiences. Findings The results highlight collaborative consumption as being influenced by family practices, social relations and the current economic scenario. Also, noteworthy is the evidence that collaborative consumption enables consumers to select from a more diversified portfolio of products and services, especially the ones featured by the internet and social media. Consumers perceive financial, emotional, social, environmental and increased consumption benefits, depending on their practices of collaborative consumption, and also on their role as providers, consumers or exchangers. Originality/value Through the phenomenological approach, based on individual reports of experiences related to collaborative consumption, it was possible to highlight some aspects relevant to better understanding the behavior of collaborative consumers.

Abstract
The internet is acknowledge as the main tourism communication medium and business facilitator. However, its functionality in this sector has been limited to e-commerce and focused on meeting the demand, thus underusing its potential as an essential tool for offer development, through the opportunities created by e-business. Since tourism is an eminently relational activity that strengthens itself from the sum of the joint efforts of its components, but oten fragmented and dispersed, this article advocates the adoption of online interorganizational collaboration platforms, which provides na environment for interactions, cooperation, and knowledge sharing amongst the social actors of tourist destinations. The proposal is based on the methodology of discourse analysis of extant literature on the internet economy and social network theory in tourism, exemplifying the advantages and difficulties that may arise from such a strategy. Recognizing that the available literature on this subject is scarce, three questions are also identified that can be tackled by future research.

Abstract
By means of a cross-cultural virtual teams project involving classrooms in Scotland, Germany, and Portugal, students were exposed to the challenges of collaborating internationally with the intention of increasing their intercultural competency. Intercultural sensitivity and intercultural communication competency were measured using responses to surveys before and after the 6-week project. Students reported, among other aspects, a heightened awareness of the difficulties of intercultural communication. Despite a general appreciation of the project and its outcomes, negative results, such as an increased dislike of intercultural interaction, emerged. Contradictory results warrant further investigation with data from future collaborations.

Abstract
The main aim of this chapter is to study the digital touchpoints influencing customers' decisions in the five-star hospitality industry. This chapter adopted a qualitative methodology in the form of semi-structured interviews. The findings suggest the preeminent role of online travel agencies and hotel websites as the two most powerful touchpoints influencing the decision-making of the customer and serving as the principal means of making the reservation at the hotel. It also stresses the growing influence of customer-owned touchpoints, particularly user-generated content, in influencing customer perception. This research emphasizes the significance of personalized engagement in influencing customer satisfaction and loyalty. Overall, the study presents practical managerial implications for hoteliers, offering insights on how to effectively interact with customers at each stage of their journey, thereby enhancing both service delivery and overall guest experience. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
The main aim of this article is to investigate the effect of perceived greenwashing on consumers' purchasing behavior of eco-friendly products. Twelve research hypotheses were defined based on contributions from the literature. To test these hypotheses, a quantitative methodology was employed, collecting data through an online survey (N = 270) and using SmartPLS for analysis. The results confirm that perceived both perceived greenwashing and perceived risk have a negative influence on consumer attitudes. While their direct effects on purchase intention were found to be insignificant, both perceived greenwashing and perceived risk had a significant negative indirect effect on purchase intention through attitude. Additionally, it was confirmed that purchase behavior is positively affected by attitude and by willingness to pay more. These results contribute to addressing the limited knowledge regarding the impact of consumers' perceived greenwashing on their behavior, especially concerning different product types. Furthermore, they provide valuable insights for managers, highlighting the importance of mitigating greenwashing and risk perceptions associated with eco-friendly products due to their indirect negative impacts on purchase intention and behavior.

Abstract
The telecommunications industry is highly competitive, as operators engage in fierce attacks, especially in bundled services, to acquire new customers originating high churn rate. The objective of this paper is to gain a comprehensive understanding of the factors influencing the switching of operators for bundled services among telecom operators. The paper includes a quantitative study with 3,004 customers utilizing bundled services from a Portuguese telecom operator. Employing covariance-based structural equation modeling and logit regression, the research shows that internet service, television service, and the service provided by the contact center exert the greatest impact on loyalty to the operator. In contrast, landline service has an insignificant effect, while loyalty has a negative influence on customer churn. This study offers telecommunications managers insights for identifying the main factors to retain customers and curbing customer defection. Additionally, it provides a framework for assessing customer experience within bundled telecom services, which is useful for researchers, managers and marketing practitioners alike.