Abstract
PurposeIn a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty-risk relationship in the luxury watch market.Design/methodology/approachTo test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling.FindingsThe results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers.Research limitations/implicationsThe study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands.Practical implicationsManagers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer.Originality/valueThis pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.

Abstract
The implementation of lean principles in product development (PD) activities has been receiving increased attention lately. However, it is not clear how the application of these principles to PD activities enhances their effectiveness. Moreover, the implementation of lean principles is more difficult to achieve in PD activities than in the shop-floor context. The objective of this paper is to develop and implement a framework applying lean principles to the PD process. To that end, an action research project was conducted in the R&D department of an industrial company. This article presents and describes a six-step framework, its challenges, and main results. The implementation of the framework led to gains in the efficiency of the product development process through a 20% decrease in waste. Improvement measures such as standardisation, clear identification of roles, prioritisation of activities and improved efficiency of meetings were the main drivers for the gains in efficiency. Overall, three main contributions should be highlighted: the role a knowledgeable lean project leader can play; employee training focused on the implementation of lean-based product development activities; and team building and communication.

Abstract
The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight into consumer behaviour regarding bundle telecommunication services by examining the factors that impact satisfaction and switching intention, both directly and indirectly. Eighteen hypotheses were defined based on the literature, and were tested through a quantitative study with 910 bundle service customers using structural equation modelling with Smart-PLS. The results show that internet and television services have the strongest indirect impact on switching intention, mediated by overall satisfaction and loyalty. Additionally, the results indicate that switching costs and barriers do not significantly affect switching intention, and surprisingly, perceived contractual lock-in positively influences switching intention. This study provides a comprehensive understanding of the customer experience with bundled telecommunications services and offers relevant insights for telecommunication managers to prevent customer loss to competitors.

Abstract
This paper analyses how the harmonization between supply and demand uncertainty and supply chain responsiveness (SC fit) impacts business performance. The study analyses data obtained from a sample of 179 manufacturing companies from Portugal. The business performance of companies with different types of SC fit (high-high fit and low-low fit) and misfit (positive and negative) were analyzed and discussed. The results indicate that SC fit is positively related to business performance, economic and productivity, and commercial performance separately. This study advances the literature as the results indicate that SC fit positively affects both commercial and economic, and productivity performance. In contrast, previous empirical studies have mainly addressed the impact only on financial and operational performance.

Abstract
The online channel, particularly in the food retail area, has been evolving positively and exponentially in the world, including Portugal. Currently, this type of purchase is increasingly part of people's daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, where the physical store and the online store operate independently from each other. However, it is necessary to rethink this channel integration model, which may go through an omnichannel strategy, where the physical store and the online store operate as a single store, and where several advantages are already recognized in terms of the consumer's shopping experience. The main objective of this study is to understand the strategy implemented by the company studied, Pingo Doce, through an analysis and description of its channels. To better understand the strategy of the company under study, a semi-structured exploratory interview was carried out with one of the people in charge of Pingo Doce's digital channels, to understand the strategy used by the company and thus complement the data obtained through direct observation and bibliographic research. At the end of the work developed it was possible to understand the positioning of Pingo Doce in the online food retail area and their online and offline distribution strategies.

Abstract
This work aims to contribute to a deeper understanding of cryptocurrencies, which have emerged as a unique form within the financial market. While there are numerous cryptocurrencies available, most individuals are only familiar with Bitcoin. This knowledge gap and the lack of literature on the subject motivated the present study to shed light on the key characteristics of cryptocurrencies, along with their advantages and disadvantages. Additionally, we seek to investigate the integration of cryptocurrencies within the financial market by applying a dynamic equicorrelation model. The analysis covers ten cryptocurrencies from June 2(nd), 2016 to May 25(th), 2021. Through the implementation of the dynamic equicorrelation model, we have reached the conclusion that the degree of integration among cryptocurrencies primarily depends on factors such as trading volume, global stock index performance, energy price fluctuations, gold price movements, financial stress index levels, and the index of US implied volatility.