Abstract

Abstract

Abstract
This study aimed to validate the Patient Health Questionnaire (PHQ-8) in a sample of military personnel, through the analysis of psychometric properties, reliability, and confirmatory factorial analysis. The questionnaire consists of 8 items that allow the assessment of depressive symptoms. The sample included 127 Portuguese military personnel aged between 21 and 78 years old. The results revealed a good internal consistency (a=.90) and good adjustment indices (?2/df=1.332, GFI=.956, CFI=.988, RMSEA=.051, SRMR=.30). In addition, convergent validity also showed to be good and composite reliability was .873. Thus, the PHQ-8 reveals good psychometric properties, being recommended for use in clinical practice and research with Portuguese military. © 2022 AIDEP. All rights reserved.

Abstract
Este manuscrito tem por objectivo apresentar aos estudantes um documento orientador para a elaboração de trabalhos científicos. Visa colmatar um descuido grave no ensino superior que é pretender desenvolver capacidades para a pesquisa científica e sua divulgação, sem que no processo se ensine aos discentes como se escreve um artigo científico. Este documento segue a estrutura do artigo científico e em cada das secções descrevem-se aqueles que devem ser os conteúdos a serem contemplados. O propósito deste estilo de apresentação é proporcionar aos que se iniciam na escrita de artigos científicos os detalhes a serem incluídos de modo a satisfazerem o que é exigido pelas equipas editoriais dos periódicos científico com avaliação por pares.

Abstract
The truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value of their business and negotiation process and of course in the way they act and interact with the target. This way, the current research demonstrates the importance of CRM in relational marketing practices, particularly in non-profit organizations. Regarding the methodology, a case study was developed using a qualitative methodology through semi-structured interviews in a convenience sample, with the aim of retaining the opinion fundraising and marketing responsible department between the different organizations under study. The main result of this exploratory study appears to prove the importance of using CRM for the good practice of relational marketing strategies in order to attract, retain, and build trust with their stakeholders.

Abstract
Search Engine Optimization, or SEO for short, helps to improve the inbound user traffic of a website. Optimizing a website for search engines is now crucial to its success and ultimately to the company's ability to increase the business. Many companies websites on the Internet fail to use any SEO technique or strategy to improve their positioning in search engine results. Therefore, if other digital marketing strategies are not used to promote the website, its traffic will be very restricted. In this study several different SEO techniques were used to improve a website's overall indexing on the Google search engine. Through the implemented strategy it was possible to improve the positioning in search results of the company's website used in the case study, allowing several searches with different keywords to show the website on the first page of results. With the results obtained, it was possible to conclude that it is very important to find the perfect balance between SEO keyword competition and monthly search volume. To help select the best keywords for this particular website, the use of SEO tools are of the utmost importance.