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Publications

Publications by HumanISE

2022

The Role of Digital Marketing in Increasing SMEs' Competitiveness

Authors
Silva, RP; Mamede, H; Santos, A;

Publication
ICSBT: PROCEEDINGS OF THE 19TH INTERNATIONAL CONFERENCE ON SMART BUSINESS TECHNOLOGIES

Abstract
With the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalisation of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximise the value of digital marketing to regain competitiveness and reposition their products.

2022

The Software Architecture Driving A Successful Digital Transformation within Small and Medium Enterprises

Authors
Silva, RP; Mamede, HS;

Publication
The 5th International Conference on Information Science and Systems, ICISS 2022, Beijing, China, August 26-28, 2022

Abstract

2022

Predicting Cybersecurity Risk - A Methodology for Assessments

Authors
Ferreira, DJ; São Mamede, H;

Publication
ARIS2 - Advanced Research on Information Systems Security

Abstract
Defining an appropriate cybersecurity incident response model is a critical challenge that all companies face on a daily basis.However, there is not always an adequate answer. This is due to the lack of predictive models based on data (evidence). There is a significant investment in research to identify the main factors that can cause such incidents, always trying to have the most appropriate response and, consequently, enhancing response capacity and success. At the same time, several different methodologies assess the risk management and maturity level of organizations.There is, however, a gap in determining an organization's degree of proactive responsiveness to successfully adopt cybersecurity and an even more significant gap in assessing it from a risk management perspective. This paper proposes a model to evaluate this capacity, a model that intends to evaluate the methodological aspects of an organization and indicates the apparent gaps that can negatively impact the future of the organization in the management of cybersecurity incidents and presents a model that intends to be proactive.

2022

Pesquisa de conceitos em Microsoft Cognitive Search

Authors
Diogo, José; São Mamede, Henrique;

Publication
Revista de Ciências da Computação

Abstract
O processo de revisão sistemática de literatura em investigação continua a apresentar-se como um processo com um elevado custo de recursos humanos e de tempo. Com vista em otimizar este processo pretende-se estudar a performance da ferramenta de pesquisa Cognitive Search da Microsoft que contem funcionalidades de inteligência artificial (IA). Neste trabalho foi implementada uma solução de pesquisa, i.e., parametrização do serviço de pesquisa, que produz uma classificação de relevância dos artigos científicos. Uma análise qualitativa aos artigos científicos foi efetuada para analisar a performance da solução de pesquisa e habilidades de inteligência artificial da ferramenta. O tema da revisão sistemática é “how is artificial intelligence (AI) being used in Higher Education (HE) today, involving tree dimensions: learning with AI, learning about AI and learning for AI”.;The systematic review process of research literature continues to be a very time and human resource expensive process. With the objective of optimizing this process we intend to study the performance of Microsoft Cognitive Search service which contains artificial intelligence capabilities. In this work the search service tool was configured and parameterized (search solution) to produce a classification ranking of the research articles. These were manually analysed to infer on the performance of the search solution. The topic of the systematic review is “how is artificial intelligence (AI) being used in Higher Education (HE) today, involving tree dimensions: learning with AI, learning about AI and learning for AI”.

2022

The Role of the Digital Economy in Market Disruption: Analyzing a Case Study That Demonstrates the Role of New Digital Base Entrants

Authors
Silva, RP; Mamede, HS;

Publication
Int. J. Innov. Digit. Econ.

Abstract

2022

Design Thinking for Training with Serious Games: A Systematic Literature Review

Authors
Rosal, TA; Mamede, HS; da Silva, MM;

Publication
Information Systems Development: Artificial Intelligence for Information Systems Development and Operations (ISD2022 Proceedings), Cluj-Napoca, Romania, 31 August - 2 September 2022.

Abstract
Serious Games use game strategies to encourage participants to make decisions and face challenges in a training environment; the more interactive the game, the more engaged the participants are with the content. Moreover, the best way to train is to simulate and identify scenarios for decision making, recreating situations, and strategies for learning. The Serious Games for training have this purpose. A Serious Game for Training can be refined with a game narrative, a methodology centered on the player to present independent and straightforward scenarios, giving solutions through the game story. The challenge is to rethink a unique narrative according to the individual player's experience. The present systematic literature review aims to answer which are the benefits of using Design Thinking for serious game narratives; the benefits of learning theories; the Design Thinking benefits for innovative solutions; and how game design elements can create an engaging Serious Game experience.

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