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Publications

Publications by LIAAD

2024

Theorising Resilience in Times of Austerity

Authors
O’loughlin, D; Szmigin, I; McEachern, G; Karantinou, K; Barbosa, B; Lamprinakos, G; Fernández Moya, ME;

Publication
Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications

Abstract
Resilience is an important theoretical construct that helps to conceptualise the ways individuals and organisations attempt to countervail the effects of poverty and austerity. As a response to prolonged crises, such as the global economic crisis and the COVID-19 pandemic, this chapter focuses on tracing the psychological, behavioural, sociological and spatial perspectives of resilience, advancing our current understanding of resilience theory within the marketing and consumption context of crises and austerity. The chapter reviews recent research exploring the importance of resilience and, more specifically, the notion of persistent resilience in response to long-term stressors, such as unemployment, triggered by the austerity measures imposed by European governments following the global economic crisis as well as the COVID-19 pandemic. In advancing previous research in this area, we offer a broader perspective by underlining the impetus for businesses and communities to employ a range of resilience strategies while also highlighting the importance for individuals to develop a sustainable set of resilience capacities to help creatively navigate the market and flexibly adapt to the long-term effects of intense and long-standing crises © 2024 selection and editorial matter, Caroline Moraes, Morven G. McEachern and Deirdre O’Loughlin; individual chapters, the contributors. All rights reserved.

2024

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Authors
Qalati, SA; Barbosa, B; Deshwal, P;

Publication
SUSTAINABILITY

Abstract
[No abstract available]

2024

How do e-governance and e-business drive sustainable development goals?

Authors
Lyulyov, O; Pimonenko, T; Saura, JR; Barbosa, B;

Publication
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

Abstract
Sustainable development policies trigger a shift in the global development paradigm by aligning economic, social, and ecological goals. Concurrently, the rapid surge in digitalization is transforming business processes and communications across all sectors and levels. As a result, the integration of e-business and e-governance becomes a critical component in achieving Sustainable Development Goals (SDGs). In this context, the aim of this article is to analyze the effects of digitalization, specifically e-governance and e-business, on the attainment of SDGs in European Union (EU) countries. The method used is a panel of corrected standard errors and feasible generalized least squares models to identify the impact and significance of e-governance and e-business on SDG achievement. The e-governance indicators considered by this study were found to significantly impact SDG achievement. Moreover, e-business indicators were also found to positively impact the attainment of SDGs, with some exceptions. The findings suggest that EU countries should continue to intensify digitalization across all sectors as it enhances the transparency accountability of all business processes and communications and increases trust in government services, which are the core drivers of achieving SDGs.

2024

A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

Authors
Ribeiro, H; Barbosa, B; Moreira, AC; Rodrigues, R;

Publication
JOURNAL OF MARKETING ANALYTICS

Abstract
The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight into consumer behaviour regarding bundle telecommunication services by examining the factors that impact satisfaction and switching intention, both directly and indirectly. Eighteen hypotheses were defined based on the literature, and were tested through a quantitative study with 910 bundle service customers using structural equation modelling with Smart-PLS. The results show that internet and television services have the strongest indirect impact on switching intention, mediated by overall satisfaction and loyalty. Additionally, the results indicate that switching costs and barriers do not significantly affect switching intention, and surprisingly, perceived contractual lock-in positively influences switching intention. This study provides a comprehensive understanding of the customer experience with bundled telecommunications services and offers relevant insights for telecommunication managers to prevent customer loss to competitors.

2023

Predicting US Energy Consumption Utilizing Artificial Neural Network

Authors
Pasandidehpoor, M; Mendes Moreira, J; Rahman Mohammadpour, S; Sousa, RT;

Publication
Handbook of Smart Energy Systems

Abstract

2023

Time-Series Pattern Verification in CNC Machining Data

Authors
Silva, JM; Nogueira, AR; Pinto, J; Alves, AC; Sousa, R;

Publication
PROGRESS IN ARTIFICIAL INTELLIGENCE, EPIA 2023, PT I

Abstract
Effective quality control is essential for efficient and successful manufacturing processes in the era of Industry 4.0. Artificial Intelligence solutions are increasingly employed to enhance the accuracy and efficiency of quality control methods. In Computer Numerical Control machining, challenges involve identifying and verifying specific patterns of interest or trends in a time-series dataset. However, this can be a challenge due to the extensive diversity. Therefore, this work aims to develop a methodology capable of verifying the presence of a specific pattern of interest in a given collection of time-series. This study mainly focuses on evaluating One-Class Classification techniques using Linear Frequency Cepstral Coefficients to describe the patterns on the time-series. A real-world dataset produced by turning machines was used, where a time-series with a certain pattern needed to be verified to monitor the wear offset. The initial findings reveal that the classifiers can accurately distinguish between the time-series' target pattern and the remaining data. Specifically, the One-Class Support Vector Machine achieves a classification accuracy of 95.6 % +/- 1.2 and an F1-score of 95.4 % +/- 1.3.

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