Abstract
Worldwide organic food consumption has registered a consistent rise in recent years. Despite the relevant body of literature on the topic, it is necessary to further understand the antecedents of purchase intention. This article aims to identify the factors that influence the consumer's intention to purchase organic food. It extends the theory of planned behavior model by including environmental concerns, health concerns, and perceived quality as determinants of attitude toward organic food products. Additionally, it considers the effect of product availability on consumers' perceived behavioral control. This article includes a quantitative study that was conducted in Portugal in 2020 (n = 206). Structural equation modeling was used to test the proposed set of research hypotheses. In line with extant literature, this study confirmed that attitude toward organic food is the main determinant of purchase intention. Additionally, it demonstrates that health concerns and perceived quality have a significant impact on attitude toward organic food. The impact of environmental concerns on attitude was not confirmed by this study. Based on these findings, it is recommended that managers stress health benefits and quality of organic food in order to foster positive attitudes and consequently leverage purchase intention.

Abstract
Social media are transforming relationships with customers for all sectors, including tourism. Since the search for information is a critical aspect of tourist purchase decision process, the importance of social media for tourism is evident. However, the presence of tourism brands in social media is not enough to have an impact on tourist purchase decisions: it is necessary to generate engagement. This chapter aims to conceptualize tourist engagement on social media and identify tourist engagement indicators. Tourist engagement was conceptualized through a literature review that identified four dimensions of engagement: popularity, commitment, virality, and post engagement. A set of indicators is proposed to measure tourist engagement in each of these dimensions. The proposed TSM engagement framework was validated through a mixed-method approach, using secondary data and interviews carried out with Brazilian tourist destinations.

Abstract
This chapter aims to contribute to a better understanding of the role of websites in business internationalization by exploring how website overall objectives and their coherence with website strategies support website internationalization effectiveness. It provides empirical evidence on the experiences of Portuguese companies shared by 20 managers of large companies and SMEs of various activity sectors. Results show the importance of a clear website strategy (e.g., clear objectives and coherent tactics) for an effective role in internationalization. Findings also confirm that, while many managers are skeptic about the effectiveness of websites as an internationalization touchpoint, namely due to sector characteristics (e.g., type of customers, type of products/services), the website is perceived as an essential tool for reaching, attracting, and involving international customers, supporting other communication instruments such as participating in international fairs and sales force.

Abstract
Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag activism is one of the areas that is gaining particular attention from academics and the overall society. The focus of this chapter is hashtag attributes. Particularly, it analyses and compares four hashtags related to violence against women that circulated on social networks during the COVID-19 pandemic: #16Days, #IsolatedNotAlone, #womensupportingwomen, and #NiUnaMenos. The chapter highlights important aspects to increase the effectiveness of communication with the use of hashtags.

Abstract
Discourse markers carry information about the discourse structure and organization, and also signal local dependencies or epistemological stance of speaker. They provide instructions on how to interpret the discourse, and their study is paramount to understand the mechanism underlying discourse organization. This paper presents a new language resource, an ISO-based annotated multilingual parallel corpus for discourse markers. The corpus comprises nine languages, Bulgarian, Lithuanian, German, European Portuguese, Hebrew, Romanian, Polish, and Macedonian, with English as a pivot language. In order to represent the meaning of the discourse markers, we propose an annotation scheme of discourse relations from ISO 24617-8 with a plug-in to ISO 24617-2 for communicative functions. We describe an experiment in which we applied the annotation scheme to assess its validity. The results reveal that, although some extensions are required to cover all the multilingual data, it provides a proper representation of discourse markers value. Additionally, we report some relevant contrastive phenomena concerning discourse markers interpretation and role in discourse. This first step will allow us to develop deep learning methods to identify and extract discourse relations and communicative functions, and to represent that information as Linguistic Linked Open Data (LLOD).

Abstract
While research has mostly focused on the pragmatics of variable tag questions, fewer studies have explored invariable tags, either for their own sake or in contrast with other tag types within and across languages. It will be argued that invariable tag questions are as much part of the tag question system as variable tag questions, and that a unified functional model needs to consider both types in order to compare function-to-form mappings and reveal language variation, as well as the factors motivating their use. This study proposes one such model comprising eight functional types of tag questions, i.e., informational, affective, challenging, hortatory, facilitative, focusing, phatic and regulatory, in relation to four clusters of grammatical, dialogic, generic and sociolinguistic features. Based on the analysis of 539 invariable tag questions in British English and European Portuguese, results show that the constructions are more frequent and functionally varied in Portuguese (N = 397 vs. 142). In addition, based on statistical analyses, corresponding multi-feature prediction models are obtained for the proposed functional types of invariable tag questions in the two languages under inspection, thereby uncovering novel contributions to the pragmatics of invariable tag questions within the tag question paradigm. (c) 2022 The Author(s). Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http:// creativecommons.org/licenses/by-nc-nd/4.0/).