Abstract
This study focuses on exploring new formats and innovative approaches to digital storytelling in museums, offering a critical analysis of existing formats and proposing new perspectives. Initially, current digital storytelling formats are examined, ranging from mobile applications and augmented reality to interactive and multimedia exhibitions. Next, new paradigms and strategies are discussed that aim to expand the possibilities of public engagement and enrich museum experiences. Using a detailed method, careful selections, in-depth analyses and presentation of results are made that highlight both the potential and challenges of these new approaches. The final discussion contextualizes these practices in the current scenario of digital culture and suggests paths for future investigations and developments in the field of digital storytelling in museums. © 2025 Elsevier B.V., All rights reserved.

Abstract
The Haka'a'Museum workshop in Madeira explores how augmented reality (AR) enhances marine conservation education. This one-day, hands-on experience engages participants in co-creating AR experiences that make complex environmental issues more accessible. Following a structured approach, participants explore museum exhibits, collaborate on AR concepts, implement content using no-code tools, and evaluate their experiences. Leveraging Madeira's unique marine ecosystem, the workshop addresses ocean pollution, climate change, and sustainability. Data from AR interactions will inform the best practices for museum education. Ultimately, the workshop fosters awareness and action for ocean sustainability, redefining how museums educate through immersive technology.