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Publications

Publications by CESE

2024

Analysis of the Impact of Automation on a Workstation at an Industrial Company Using Simulation

Authors
Costa, C; Ferreira, LP; Ávila, P; Ramos, AL;

Publication
Lecture Notes in Networks and Systems

Abstract
In everyday life, the production lines of companies are required to be flexible, rapidly adopting new processes and methods in order to ensure their competitiveness in the market. The main objective of this study was to analyze the impact of automation on a workstation at an industrial company which paints accessories. By means of simulation, one was able to identify several aspects that negatively affect the company’s overall capacity, namely reduced productivity and long cycle times. The digital tools developed through Visual Basic for Applications constituted the starting point for the automation of several repetitive and bureaucratic tasks which support decision-making, initiating the process of Digital Transformation at the organization. In economic terms, this improvement in the workplace can potentially reduce costs in the order of thousands of euros annually, in addition to increasing productivity thus improving the company’s general performance. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

2024

Configurations and features of demand responsive transports

Authors
Dauer A.; Dias T.G.; de Sousa J.P.; de Athayde Prata B.;

Publication
Transportation Research Procedia

Abstract
The concept of Demand Responsive Transport (DRT) has been around for more than 40 years and is a promising mobility alternative when traditional public transport proves inadequate in terms of its effectiveness or efficiency, as is the case of low-density areas. DRT systems have a wide range of operational configurations, being highly adaptable to different contexts and environments. Therefore, the design of a DRT mobility solution can become a quite complex and challenging problem. To assist in the design of DRTs, this paper aims to present a comprehensive classification of DRT features and to identify some common design choices in different operational scenarios. The proposed classification is based on a review of reports from available literature and previous European DRT projects. In addition, an analysis of the most usual configurations for different purposes and scenarios is presented. In this research, the operational, demand, and administrative characteristics of DRTs are addressed. Demand aspects encompass features that directly influence trip demand, such as service areas, target passengers, and hours of operation. Operational features include characteristics that will affect daily operations as the type of stops, frequency of the operation, booking methodology, vehicle route, pick-up and drop-off locations, and the vehicle type used. Administrative characteristics address the relationship between consumers and the system, such as the purpose of the system, fares, visual identification of stops, and booking methods. Regarding the usual design choices, our survey shows that rural DRTs are primarily oriented to serve populations in need in low-density areas and to complement existing PT gaps, while urban DRTs are mainly viewed as a mobility alternative to fill existing PT gaps. Defining design patterns for peri-urban and multi-area DRTs presents challenges due to their transitional nature, thus combining attributes of both rural and urban systems.

2024

A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

Authors
Ribeiro, H; Barbosa, B; Moreira, AC; Rodrigues, R;

Publication
JOURNAL OF MARKETING ANALYTICS

Abstract
The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight into consumer behaviour regarding bundle telecommunication services by examining the factors that impact satisfaction and switching intention, both directly and indirectly. Eighteen hypotheses were defined based on the literature, and were tested through a quantitative study with 910 bundle service customers using structural equation modelling with Smart-PLS. The results show that internet and television services have the strongest indirect impact on switching intention, mediated by overall satisfaction and loyalty. Additionally, the results indicate that switching costs and barriers do not significantly affect switching intention, and surprisingly, perceived contractual lock-in positively influences switching intention. This study provides a comprehensive understanding of the customer experience with bundled telecommunications services and offers relevant insights for telecommunication managers to prevent customer loss to competitors.

2024

A brand loyalty-risk framework in the luxury watch market

Authors
Silva, P; Moreira, AC; Almeida, S; Mountinho, V;

Publication
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Abstract
PurposeIn a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty-risk relationship in the luxury watch market.Design/methodology/approachTo test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling.FindingsThe results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers.Research limitations/implicationsThe study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands.Practical implicationsManagers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer.Originality/valueThis pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.

2024

Lean implementation in product development processes: a framework proposal

Authors
Ferreira, LMDF; Moreira, AC; Silva, P;

Publication
PRODUCTION PLANNING & CONTROL

Abstract
The implementation of lean principles in product development (PD) activities has been receiving increased attention lately. However, it is not clear how the application of these principles to PD activities enhances their effectiveness. Moreover, the implementation of lean principles is more difficult to achieve in PD activities than in the shop-floor context. The objective of this paper is to develop and implement a framework applying lean principles to the PD process. To that end, an action research project was conducted in the R&D department of an industrial company. This article presents and describes a six-step framework, its challenges, and main results. The implementation of the framework led to gains in the efficiency of the product development process through a 20% decrease in waste. Improvement measures such as standardisation, clear identification of roles, prioritisation of activities and improved efficiency of meetings were the main drivers for the gains in efficiency. Overall, three main contributions should be highlighted: the role a knowledgeable lean project leader can play; employee training focused on the implementation of lean-based product development activities; and team building and communication.

2024

Factors Influencing Sustainable Poverty Reduction: A Systematic Review of the Literature with a Microfinance Perspective

Authors
Fonseca, S; Moreira, A; Mota, J;

Publication
Journal of Risk and Financial Management

Abstract
This research examined factors that help microfinance achieve sustained poverty reduction based on a systematic literature review (SLR). A search was conducted on the SCOPUS database up to December 2023. After analyzing hundreds of documents, a subset of 30 articles was subject to in-depth analysis, exploring factors and corresponding measurement indicators for sustainable poverty reduction in microfinance contexts. This article emphasizes that sustained poverty reduction is a gradual process requiring ongoing efforts from both Microfinance Institutions (MFIs) and governments. Two key success factors are empowering borrowers and ensuring the microfinance programs themselves are profitable. When implemented in an integrated and coordinated manner, these factors can empower individuals to escape poverty by fostering self-employment and income generation, ultimately reducing dependence on external support. Additionally, the study highlights the role of personality traits in influencing long-term entrepreneurial success. The findings provide valuable tools for MFIs and policymakers. MFIs gain a practical framework to guide their interventions towards sustained poverty reduction. Policymakers can leverage the identified factors and indicators when designing and implementing microfinance policies with a long-term focus on poverty alleviation. This study breaks new ground by presenting an operational framework that categorizes and integrates two critical factor groups: empowerment and beneficiary profitability. Furthermore, it links these factors to corresponding measurement indicators within a unified framework, enabling a more holistic assessment of poverty reduction efforts. © 2024 by the authors.

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