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Publications

Publications by Joana Costa

2023

Persistence in Innovation. Do Low-Tech Sectors Differ Much from the High-Tech?

Authors
Costa, J; Tashakori, N;

Publication
QUALITY INNOVATION AND SUSTAINABILITY, ICQIS 2022

Abstract
Disentangling innovation from growth is unrealistic in the present times. Also, anticipating the future behavior of innovative firms is relevant to the entire innovation ecosystem; and assessing the persistence of innovation and appraising the role of factors affecting ongoing innovation activities in firms is essential. This chapter discusses a very important subject related to the concept of innovation persistence in relation to structural innovation characteristics of firms, with a focus on technological regimes, to better understand if there is change in innivation continuity accordingly to the technological intensity embedded in the sector. The empirical research is based on data from CIS database, comprising 3237 firms which present in the 2014 and 2018 waves. We analyze the innovative persistence behavior of these firms regarding proxies like firm dimension, innovation activities, types of innovation, government funding, and more importantly, technological regimes. To do this, we applied binary logistic regression for developing a model which can forecast the drivers of innovation persistency propensity. The presented study shows that some very important results are achieved. Besides demonstrating innovative persistency in 75% of science-based firms, the findings confirm that firms in high-tech and science-based industries are more prone to continue innovating and, as a result, this consistency in innovation will generate virtuous cycles of innovation. Furthermore, our data shows that complex innovators are more likely to persist than single innovators, proving the existence of complementarities among the innovation types.

2022

Public Policies, Open Innovation Ecosystems and Innovation Performance. Analysis of the Impact of Funding and Regulations

Authors
Costa, J; Moreira, AC;

Publication
Journal of Open Innovation: Technology, Market, and Complexity

Abstract
Open innovation (OI) has been implemented to develop competitive advantages based on the management of innovation with external players. As such, it is expected that the generalized adoption of OI practices needs to be nurtured by governmental public policies in order to enhance OI-based ecosystems. The role of open innovation ecosystems is known by the importance of multiple synergies among players/stakeholders, which are expected to be supported by regulations and funding to consolidate firms’ innovation results. This paper analyzes the role of regulations and funding on firms’ innovation performance using the double-hurdle estimation procedure. The results show that, in the first tier, inbound knowledge flows positively affect performance, and, in the second tier, public funds further reinforce innovation performance and fiscal and security regulations. In contrast, as regulations are perceived as barriers, they fail to impact innovation performance. With this paper, we manage to shed light on the importance of public policy funds in the support of thriving OI-based ecosystems as enhancers of firms’ innovation performance.

2021

SMEs Must Go Online-E-Commerce as an Escape Hatch for Resilience and Survivability

Authors
Costa, J; Castro, R;

Publication
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

Abstract
The recent emergence of e-commerce has brought a shifting paradigm into global markets. This revolutionary framework relying upon technological progress has conveyed a new era of commerce. More than ever, businesses are using digital marketplaces to stay relevant and competitive. Suddenly, buying online has become part of their daily routines. Accessibility, flexibility, and convenience make the internet the ideal platform for modern age consumers. Small and medium enterprises predominate in almost every industry generating employment, income, and sustainability. Nonetheless, e-commerce adoption among these organizations is yet to be widely undertaken. This article has a twofold objective: first, it gathers data regarding the emergence of e-commerce adoption by SMEs through a systematic literature review encompassing 32 indexed articles (published between 2003 and 2021). Secondly, it provides a quantitative and qualitative analysis identifying strategic options and guidelines for a smooth digital transition among these players. Lastly, some recommendations to policy makers were clipped to work as facilitators, given SMEs specificities. The future is digital and the struggle for e-commerce adoption and exploitation among these organizations is at the top of the agenda. It is central in maintaining the vibrancy of the business ecosystem, and is therefore a turnkey for economic recovery.

2022

The Impact of Corporate Social Responsibility and Innovative Strategies on Financial Performance

Authors
Costa, J; Fonseca, JP;

Publication
RISKS

Abstract
The article aims to appraise the role of Corporate Social Responsibility (CSR) and innovation strategies as leverages of a company's financial performance. The theoretical and empirical statement of this link aims to reinforce the importance of these strategical options in both the managerial and the public policy domain. Shedding light on the economic return of these practices will help managers make better strategic decisions. Policy makers will also grasp the required evidence to encompass CSR in policy packages. To address the research question, data were collected from the Thomson Reuters Eikon Datastream covering the 1000 largest companies listed on the stock exchange worldwide. Thereafter, hierarchical linear regressions were performed to produce the econometric results. Two time frames (2015-2019) were compared to address time-space trends. Enrolling in CSR activities entails additional costs which can undermine the company's financial performance if not properly supported by public policies. Combining CSR and innovation appears to be the best strategy for companies seeking improvements in their financial performance while being socially responsible. The contribution of this study is threefold: first, the analysis covers the largest thousand firms in operation worldwide; secondly, the econometric results demonstrate that combining CSR with innovation positively impacts financial performance; and lastly, the time comparison evidences a positive but slow evolution in CSR adoption. The article provides an applied perspective, of use both for managers and policy makers, as to how they should approach and disseminate involvement in these types of activities.

2021

The Impact of Management and Strategies for Digital Enterprise Transformation on Welfare

Authors
Pedro, FX; das Dores, JMCM;

Publication
Disruptive Technology and Digital Transformation for Business and Government - Advances in Business Strategy and Competitive Advantage

Abstract
Digital transformation is progressing exponentially. Given the importance of this transformation, managerial strategies and practices need to be adapted to meet the new challenges. While countries are on a journey toward a process where human interactions and transactions—with the government, businesses—and consumption of goods, services, and ideas primarily conducted through the use of the internet and internet-based technologies, they are all traveling at different speeds. Based on the theory, drawing from the Global Innovation Index (GII) input-output framework and literature review on innovation, the chapter intends to answer the question: What is the impact of management and strategies for digital enterprise transformation on welfare?

2023

Towards Digital Transformation: A Case Study to Identify and Mitigate COVID-19 in the Retail Industry

Authors
Lopes, M; Reis, J; Melao, N; Costa, J;

Publication
QUALITY INNOVATION AND SUSTAINABILITY, ICQIS 2022

Abstract
The purpose of this research is to demonstrate how retailers have used the digital transformation to mitigate the negative effects of COVID-19. As this research aims to understand a real-life phenomenon for which there is very limited knowledge, we created the opportunity to empirically explore the digital transformation in the retail industry during COVID-19 pandemic. In general terms, the research follows a qualitative, descriptive, and exploratory case study design. The results have shown that retailers should focus on technological innovations, adapt their business models, manage their distribution channels, and strengthen their customer-centric strategy. Moreover, it is necessary to emphasize that while smart retail is gradually standing out in the sector, there are also some factors that have not been overcome, such as lack of digital culture, training, and digital leadership. Despite these identified difficulties, the adoption of a digital strategy will allow a differentiating, safe and secure shopping experience, which today is one of the decisive factors for the survival of companies. The COVID-19 pandemic had social and economic effects in all industries - retail was no exception. In turn, the digital technologies already used by companies began to contribute to retailers being able to respond more quickly to customer needs, having been fundamental in fighting the COVID-19 pandemic. To the best of the authors' knowledge, this research is one of the first to explore this topic, bringing new contributions to theory and managerial practice.

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