Abstract
The increasingly interconnected world is leading to continuous and profound transformations within and among service systems (e.g., firms, industries, societies). While service research studying such transformations is growing, the literature is missing a conceptualization of service system transformation (SST) that accounts for the richness and diversity of the phenomenon. This hinders the development of approaches to intentionally influence SST toward desired paths. Providing an integrated, multidimensional understanding of SST, this paper explores how service design can intentionally influence SST. To do so, the paper contributes by advancing conceptual clarity of SST and delineating three analytical dimensions-scope, endurance, and paradigmatic radicalness-that, in combination, provide a framework for understanding the diversity of the transformations unfolding within and across service systems. Building upon this conceptualization, the paper systematizes how service design approaches can foster SST along these dimensions, setting the ground for service design to further strengthen its transformative potential.

Abstract
Purpose The purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service-dominant (S-D) logic. In exploring the role of meaning in service innovation, especially related to new value propositions, resource integration and new value cocreation, the authors suggest using the conceptualization of meaning within human-centered design, which has an established body of knowledge on addressing how actors engage and interact. Design/methodology/approach The paper builds an actionable conceptual framework that relates meaning to central tenets of service innovation, such as resource integration, value propositions and cocreation of value. It delineates the central building blocks of service innovation and conceptually integrates them with meaning to explain the underlying mechanisms of service innovation related both to its development and adoption. Findings The findings highlight how and why meaning precedes value creation and directs resource integration. Indicating that meaning is driven by experience of earlier interactions it delineates its relationships with new value formation and positions resource interpretation as a driver of this process. Originality/value This paper extends the understanding of service innovation in relation to S-D logic, with meaning as a conceptual link to aspects of S-D logic that claim a phenomenological nature. Meaning contributes to S-D logic by providing an understanding of how beneficiaries form intentions to engage in value creation and resource integration. Additionally, by integrating service and design research domains, this paper suggests possibilities for multidisciplinary contributions in future research.

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Abstract
Customer segmentation is increasingly needed in a context where customer interests are vital for companies to survive. This study proposes the use of the weighted RFM (Recency, Frequency, Monetary) supported by data mining techniques and the Analytic Hierarchy Process (AHP), to classify the customers according to their lifetime value (CLV). The customer segments obtained can be used to boost marketing strategies, as these segments enable to differentiate the customers. Each segment of customers is described by a set of rules based on the customers’ purchasing patterns. The methodology developed is validated by using a real case study, i.e. a food industry company, whose core business is the production of biscuits. © IEOM Society International.

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This paper investigates the relationship between students' performance and the type of school attended during upper secondary education. The performance of three different types of schools (Liceo, Technical and Professional schools) in four Italian macroregions (North West, North East, Centre, South & Islands) is investigated. A benchmarking analysis of the variability in students' performance among regions (within macroregions) for cohorts of students attending Liceo is also conducted. The data was collected at the student level from the Italian Institute for the Evaluation of Education System (INVALSI), for the academic year 2017/18. Families with higher socio-economic status may self-select into Liceo, so a direct comparison with vocational schools could lead to biased conclusions regarding the impact of school type on student performance. To overcome this limitation, we used a Propensity Score Matching approach prior to the estimation of efficiency. A pseudo-Malmquist index, based on a metafrontier and satisfying the circular property, is developed. It enables comparing the location of the best-practice frontier for each type of school and the spread in the educational efficiency of the students attending each type of school. Thus, best performance of a given school type corresponds to the combined effect of these two aspects. This study is an interesting starting point to challenge the stereotypes that persist in Italy, especially concerning general and vocational studies and geographic differences in educational achievements.

Abstract
Economic efficiency assessments based on Data Envelopment Analysis are scarce compared to technical efficiency studies, even in for-profit firms. Some aspects justify this scarcity, such as the difficulty to estimate accurate prices, given their variability over time. In many situations, external benchmarking is hindered due to organizations' unique nature and the barriers to sharing information considered critical to competitiveness. The use of internal benchmarking can overcome some of these difficulties. This study conducted an internal benchmarking analysis of a broiler production system, focusing on cost efficiency. We conducted longitudinal case-based research over six years (2014-2019). The concepts of throughput accounting of the Theory of Constraints were applied to structure the DEA model (inputs, prices, and output). The Critical Incident Technique was used to explore the effects of interventions on the production system's cost efficiency. The results show that the broiler production system could reduce 32% of the total cost per unit of production if the balance of inputs suggested by the DEA evaluation was used. This work contributes to the literature by showing the potential of internal benchmarking to explore the evolution of cost efficiency over time. From a practical perspective, this study is important for managers by showing how to measure the impact of management actions on performance, providing valuable information to guide continuous improvement.