2012
Authors
Oliveira, M; Brito, AC; Patricio, L;
Publication
PROCEEDINGS OF THE IADIS INTERNATIONAL CONFERENCE E-HEALTH 2012
Abstract
Recently, we are witnessing the effort of healthcare providers to move from paper-based records to electronic records, in order to reduce data access times and also to share clinical information. However, many of these electronic records projects have failed, as they are not well fitted to the healthcare professionals' practices. This paper presents a study on the impact of Information Technology in the daily routine of healthcare providers, to support the development of Electronic Health Records that are well adapted to these organizations' operational processes and are successfully adopted.
2012
Authors
Migueis, VL; Van den Poel, D; Camanho, AS; Falcao e Cunha, JFE;
Publication
EXPERT SYSTEMS WITH APPLICATIONS
Abstract
Retaining customers has been considered one of the most critical challenges among those included in Customer Relationship Management (CRM), particularly in the grocery retail sector. In this context, an accurate prediction whether or not a customer will leave the company, i.e. churn prediction, is crucial for companies to conduct effective retention campaigns. This paper proposes to include in partial churn detection models the succession of first products' categories purchased as a proxy of the state of trust and demand maturity of a customer towards a company in grocery retailing. Motivated by the importance of the first impressions and risks experienced recently on the current state of the relationship, we model the first purchase succession in chronological order as well as in reverse order, respectively. Due to the variable relevance of the first customer-company interactions and of the most recent interactions, these two variables are modeled by considering a variable length of the sequence. In this study we use logistic regression as the classification technique. A real sample of approximately 75,000 new customers taken from the data warehouse of a European retail company is used to test the proposed models. The area under the receiver operating characteristic curve and 1%, 5% and 10% percentiles lift are used to assess the performance of the partial-churn prediction models. The empirical results reveal that both proposed models outperform the standard RFM model.
2012
Authors
Migueis, VL; Van den Poel, D; Camanho, AS; Falcao e Cunha, JFE;
Publication
ADVANCES IN DATA ANALYSIS AND CLASSIFICATION
Abstract
Currently, in order to remain competitive companies are adopting customer centered strategies and consequently customer relationship management is gaining increasing importance. In this context, customer retention deserves particular attention. This paper proposes a model for partial churn detection in the retail grocery sector that includes as a predictor the similarity of the products' first purchase sequence with churner and non-churner sequences. The sequence of first purchase events is modeled using Markov for discrimination. Two classification techniques are used in the empirical study: logistic regression and random forests. A real sample of approximately 95,000 new customers is analyzed taken from the data warehouse of a European retailing company. The empirical results reveal the relevance of the inclusion of a products' sequence likelihood in partial churn prediction models, as well as the supremacy of logistic regression when compared with random forests.
2012
Authors
Migueis, VL; Camanho, AS; Bjorndal, E; Bjorndal, M;
Publication
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Abstract
Regulators of electricity distribution networks have typically applied Data Envelopment Analysis (DEA) to cross-section data for benchmarking purposes. However, the use of panel data to analyse the impact of regulatory policies on productivity change over time is less frequent. The main purpose of this paper is to construct a Malmquist productivity index to examine the recent productivity change experienced by Norwegian distribution companies between 2004 and 2007. The Malmquist index is decomposed in order to explore the sources of productivity change, and to identify the innovator companies that pushed the frontier forward each year. The input and output variables considered are those used by the Norwegian regulator. In order to reflect appropriately the exogenous conditions where the companies operate, the efficiency model used in this paper incorporates geography variables as outputs of the DEA model. Unlike the model used by the regulator, we included virtual weight restrictions in the DEA formulation to correct the biases in the DEA results that may be associated to a judicious choice of weights by some of the companies. Journal of the Operational Research Society (2012) 63, 982-990. doi: 10.1057/jors.2011.82 Published online 26 October 2011
2012
Authors
Migueis, VL; Camanho, AS; Falcao e Cunha, JFE;
Publication
EXPERT SYSTEMS WITH APPLICATIONS
Abstract
A good relationship between companies and customers is a crucial factor of competitiveness. Market segmentation is a key issue for companies to develop and maintain loyal relationships with customers as well as to promote the increase of company sales. This paper proposes a method for market segmentation in retailing based on customers' lifestyle, supported by information extracted from a large transactional database. A set of typical shopping baskets are mined from the database, using a variable clustering algorithm, and these are used to infer customers lifestyle. Customers are assigned to a lifestyle segment based on their purchases history. This study is done in collaboration with an European retailing company.
2012
Authors
Vaz, CB; Camanho, AS;
Publication
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Abstract
This study develops a framework that combines different management science methods to provide insights concerning the performance of retailing stores. First, the framework enables to specify appropriate targets for stores of a retail network using data envelopment analysis. This involves comparing stores within homogenous groups, that is, supermarkets and hypermarkets. Second, the framework compares the overall performance of these two groups. This requires the combined use of a Malmquist-type index and statistical tests. This index is decomposed into sub-indices for comparing the differences between groups in terms of the efficiency spread in each group of stores and the productivity differences between the best-practice frontiers spanned by the benchmark stores from each group. The hypothesis tests are used to verify if the differences between groups captured by the sub-indices are statistically significant. Journal of the Operational Research Society (2012) 63, 631-645. doi:10.1057/jors.2011.63 Published online 13 July 2011
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