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Publications

Publications by José Luís Borges

2016

A decision support method to identify target geographic markets for health care providers

Authors
Polzin, P; Borges, J; Coelho, A;

Publication
PAPERS IN REGIONAL SCIENCE

Abstract
Spatial analyses and competition assessments can be used by firms to identify target geographic markets for entry. By integrating these two kinds of analysis, this paper presents an innovative method that identifies target geographic markets for health care providers. In these target markets, supply is potentially insufficient to satisfy demand and competition problems that make entry unsuccessful are not expected to occur. Considering the Portuguese hospital health care market, an application of the method in a case study illustrates how the method works in practice.

2016

Application of collaborative information exchange in urban public transport: the Seamless Mobility solution

Authors
Costa, PM; Fontes, T; Nunes, AA; Ferreira, MC; Costa, V; Dias, TG; Borges, JL; Falcao e Cunha, JFE;

Publication
TRANSPORT RESEARCH ARENA TRA2016

Abstract
Contemporary urban transportation networks are facing challenges to address the growing needs of mobility, all the while improving their economic gains and environmental sustainability. Several studies demonstrate that competitive alternatives to individual private transport are able to address these challenges, such as public transportation services. Thus, the need for optimising their operational efficiency and offer user-centric service delivery arises, with a range of challenges related to the inherent complexity of urban transportation networks as well as the range of dynamic elements involved in such systems. An innovative approach to this problem leverages personal mobile devices in combination with collaborative exchange of information. In this study a system was developed to combine information provided by travellers with data from public transport operators. The result is a rich model of the transportation network that enables the distribution of information in a personalized way and in real-time: the Seamless Mobility solution. Large-scale and expensive infrastructures, such as existing ticketing systems, constitute a threat to such flexibility and traveller access to services. As a result, a distributed architecture was targeted with the goal of integrating personal mobile devices in the infrastructure, with benefits for travellers and transport operators. The proposed solution integrates a broad scope of challenges, including application of secure mobile payments methods, data aggregation from different components and distribution based on relevance techniques. With the implementation of this solution we expect to positively impact the way travellers and transport operators interact, and contribute towards mobility services that are more agile and adequate, taking into account that mobility patterns vary from person to person, seasonally, and even throughout a day. (C) 2016 The Authors. Published by Elsevier B.V.

2016

OBAVUM: An Ontology-based Approach to Visualizing Urban Mobility Data

Authors
Sobral, T; Costa, V; Borges, J; Fontes, T; Galvao, T;

Publication
PROCEEDINGS OF 2016 IEEE INTERNATIONAL CONFERENCE ON BIG DATA ANALYSIS (ICBDA)

Abstract
This paper proposes an ontology-based approach to visualizing urban mobility data. Our approach, which is in ongoing development, is centered in a visualization-oriented urban mobility ontology that is used to semantically characterize data and visualization techniques. We present a practical application to a public transportation network of the city of Porto, Portugal. We address how semantics can empower and facilitate tasks like automatic recommendation of visualization techniques, and definition of a data filter based on passengers' journey patterns.

2016

VUMO: Towards an Ontology of Urban Mobility Events for Supporting Semi-Automatic Visualization Tools

Authors
Sobral, T; Galvao, T; Borges, J;

Publication
2016 IEEE 19TH INTERNATIONAL CONFERENCE ON INTELLIGENT TRANSPORTATION SYSTEMS (ITSC)

Abstract
This paper introduces VUMO, a visualization-oriented ontology that formalizes the knowledge about urban mobility events (e.g. ridership and travel intentions) and visualization techniques. It focuses on serving as a foundation for the development of semi-automatic visualization tools, while also facilitating the process of data integration. The ontology allows techniques to be characterized with human perception factors, so they can be considered when automatically infering recommended techniques for a dataset. The ultimate goal is to benefit transportation decision makers and foster the development of semantically rich visualization techniques. We propose a structured visualization workflow based on VUMO, and apply it to the development of a prototype featuring real data extracted from a journey planner mobile application.

2017

Predicting direct marketing response in banking: comparison of class imbalance methods

Authors
Migueis, VL; Camanho, AS; Borges, J;

Publication
SERVICE BUSINESS

Abstract
Customers' response is an important topic in direct marketing. This study proposes a data mining response model supported by random forests to support the definition of target customers for banking campaigns. Class imbalance is a typical problem in telemarketing that can affect the performance of the data mining techniques. This study also contributes to the literature by exploring the use of class imbalance methods in the banking context. The performance of an undersampling method (the EasyEnsemble algorithm) is compared with that of an oversampling method (the Synthetic Minority Oversampling Technique) in order to determine the most appropriate specification. The importance of the attribute features included in the response model is also explored. In particular, discriminative performance was enhanced by the inclusion of demographic information, contact details and socio-economic features. Random forests, supported by an undersampling algorithm, presented very high prediction performance, outperforming the other techniques explored.

2017

Applying an Extended Kernel Density 4-Step Floating Catchment Area Method to Identify Priority Districts to Promote New Publicly Financed Supply of Gastroenterology Exams

Authors
Polzin, P; Borges, J; Coelho, A;

Publication
Journal of Management and Sustainability

Abstract
In continental Portugal, the publicly financed supply of gastroenterology exams was limited since the end of the last century, restricted to a fixed set of private providers that was hired by the Portuguese state. This way of contracting created market entry barriers and is inefficient, since prices are administratively set. Besides, it produced access inequalities, because of the way that the supply was geographically distributed. This paper applies the Extended Kernel Density 4-Step Floating Catchment Area (EKD4SFCA) method to identify priority districts for the promotion of new supply by the state, in order to choose the appropriate way of contracting new private supply, as determined by current law, and to reduce access inequalities. The applied method enables the identification of the Portuguese regions with strong competition between health care providers and where patients’ access to publicly financed gastroenterology exams is relatively low. In these regions, the state should promote public bids to stimulate new supply, exploring thereby the potential for setting lower prices and reducing access inequalities.

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