Abstract
The growing interest in learning more about consumer behaviors through analytical techniques requires the integration of innovative approaches that relate their needs to strategic marketing procedures. Multimodality and Affective Computing combined a series of robust optimizations for this challenge, implying the complexity of each application. However, the entanglement of different modalities demands new and tailored refinements to enhance adaptability and accuracy in the field. This paper outlines the implementation of a Multimodal Artificial Intelligence methodology with Affective Computing to enhance consumer insights and marketing strategies. The application combines different data modalities, such as textual, visual, and audio inputs, to tackle complex issues in dealing with consumer sentiment. The proposed approach uses advanced preprocessing techniques, including word embeddings, neural networks, and recurrent models, to extract information from diverse modalities. Fusion strategies, such as attention-based and late fusion procedures, are utilized to combine knowledge, facilitating robust sentiment detection. The implementation includes the analysis of real-time customer feedback on social media and product assessments, demonstrating improvements in predicting engagement and shaping consumer behavior. The results underscore the practical viability of the suggested method, promoting progress in multimodal sentiment analysis to extract actionable consumer insights in marketing.

Abstract
The effectiveness of digital marketing relies on the seamless integration of intelligent technology, enabling encounters that closely resemble those experienced with physical vendors in the real world. Thus, the importance of scalable artificial intelligence (AI) systems guided by a multimodal approach cannot be overstated, as they can be used to gain a deeper understanding of user preferences and engagement behaviors. The investigation conducted concerning multimodal learning in this review uncovers a variety of benefits and limitations on the available data, presenting consistency in finding the relationship between modalities. The results suggest multimodality as a topic with a noticeable dearth of research, yet a promising path to reduce uncertainty and develop innovative perspectives on decision-making for Digital Marketing improvement tasks. The complexity inherent in data processes like analysis, processing, and granular modulation requires a lot of effort for researchers to build accurate multimodal representations while trying to suppress imprecision in these new elements. Therefore, our approach aims to explore how theoretical foundations are successfully applied to learning operational procedures, considering real-life case comprehension, the technical challenges of the learning process, and the importance given to each feature. Even so, comparing the restrictions found in the state-of-the-art made possible the reformulation of limitations to this particular type of technology and encouraged the search for more guidelines on the entire process.

Abstract
Food waste generated throughout the food supply chain raises several environmental, social, and economic issues. Quantitative methods can aid in managing food waste by describing current contexts, predicting future scenarios, and improving related operations. However, a literature review on the use of quantitative methods, specifically the descriptive, predictive, and prescriptive dimensions, to assess and prevent food waste is lacking. This paper aims to explore and categorize quantitative studies that perform descriptive, predictive, and prescriptive analysis concerning food waste, to identify gaps and inform future research. For this purpose, we developed a systematic literature review based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement methodology, which resulted in the inclusion of 65 relevant studies. We identified the key features of each data analytics approach, with a particular focus on (i) food waste quantification methods, (ii) demand, food waste, and shelf-life forecasting algorithms, and (iii) optimization approaches. Additionally, the context in which each of these studies is focused is also explored. We found that predictive analysis is the most prominent among the data analytics approaches, followed by descriptive and prescriptive systems, respectively. Moreover, the most explored setting is the hospitality sector, and it is the only context in which all descriptive, predictive, and prescriptive approaches can be found. The algorithms and models adopted in the studies vary, and there is still room for adopting more recent or advanced methods. This paper establishes a foundation for advancing focused and systematic quantitative research in the field of food waste. © 2025 Elsevier B.V., All rights reserved.

Abstract
IntroductionThe economic development, well-being of the population, and environmental protection are all strongly linked to a sustainable transportation network. In this sense, in order to ensure a high level of sustainability, it is crucial to have a comprehensive understanding of this sector. As an integrated element of these transportation systems, the efficiency assessment of taxis' operations is essential in setting managerial strategies for leveraging the sustainability of taxi system.MethodologyThis study employs a two-stage bootstrap Data Envelopment Analysis approach to assess the efficiency of taxis' operations, with a focus on minimizing service time and distance traveled. Additionally, this study innovates on investigating the impact of distinct contextual factors on efficiency scores attained to uncover the determinants of taxi operations' efficiency. The methodology is validated using real data collected from onboard devices of a fleet operating in a Portuguese city over a one-year period.ResultsThe results obtained show that taxis of the fleet can significantly reduce service time and distance traveled, without affecting output levels. Moreover, the decisive role of the stands where taxis queue on the efficiency of their operation is also verified.ConclusionsThe findings can support practitioners in reaching a more suitable and efficient allocation of resources, leading to a more sustainable transportation combined with improved business results. Furthermore, this study contributes to the current literature by suggesting recommendations to assist managers and public administrators in defining improvement actions for the taxi sector.

Abstract
In the pharmaceutical industry, noncompliance with any good manufacturing practice (GMP) leads to deviation, resulting in potential retention of finished product batches, reprocessing, or rejection-consequently increasing lead time and cost. This study aimed to outline a strategy to define, classify, and mitigate recurrent deviations occurring more than once within 12 months. This research followed an action research methodology, carried out within a Portuguese pharmaceutical company. A transversal analysis of the deviation management process was conducted across three phases: recording, investigation, and conclusion. The intervention included defining objective recurrence criteria, developing investigation models based on structured problem-solving, and redesigning the deviation management information system. The implementation decreased recurrent deviations by 78 percent, and a new process was established, facilitated by the participation and involvement of everyone in the organization. This article introduces pioneering contributions to the pharmaceutical industry by presenting novel criteria for assigning recurrence to recorded deviations and integrating Good Manufacturing Practices (GMP) with big data and analytics. Our approach enhances decision-making and manufacturing processes by structurally incorporating all types of causes beyond the human factor, emphasizing recurring deviations over extended periods. It defines conditions for correct deviation classification and constructs a decision matrix for investigation models. Additionally, it presents workshop management, providing analysis templates and a prototype information system, and outlines key steps to mitigate deviations, highlighting research limitations and future directions.