Abstract
The study of user logs plays a crucial role in understanding user behavior and preferences in various online environments. By analyzing user logs, researchers can gain valuable insights into how users interact with a system and make informed decisions on system improvements. They can also assess the effectiveness of different features and functionalities. In the field of game design, the exploration of user logs becomes even more important as it provides valuable information on player motivations, preferences, and gameplay patterns. This research explores the impact of Bartle Taxonomy on user behavior analysis through a Game with a Purpose (GWAP) named "BartleZ."By analyzing user logs and decisions within the game, BartleZ aims to determine the dominant player type according to the Bartle Taxonomy classification. This research also investigates how different player types engage with the game and the implications for user experience design. © 2025 Elsevier B.V., All rights reserved.