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Publications

Publications by Helena Ferreira

2011

Bayesian-Nash equilibria in theory of planned behaviour

Authors
Almeida, L; Cruz, J; Ferreira, H; Pinto, AA;

Publication
JOURNAL OF DIFFERENCE EQUATIONS AND APPLICATIONS

Abstract
The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.

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