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AbstractExperimentation has been considered critical for successful software product and business development, including in video game startups. Video game startups need “wow” qualities that distinguish them from the competition. Thus, they need to continuously experiment to find these qualities before running out of time and resources. In this study, we aimed to explore how these companies perform experimentation. We interviewed four co-founders of video game startups. Our findings identify six practices, or scenarios, through which video game startups conduct experiments and challenges associated with these. The initial results could inform these startups about the possibilities and challenges and guide future research.

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AbstractTest Driven Development (TDD) is one of the major practices of Extreme Programming for which incremental testing and refactoring trigger the code development. TDD has limited adoption in the industry, as it requires more code to be developed and experienced developers. Generative AI (GenAI) may reduce the extra effort imposed by TDD. In this work, we introduce an approach to automatize TDD by embracing GenAI either in a collaborative interaction pattern in which developers create tests and supervise the AI generation during each iteration or a fully-automated pattern in which developers only supervise the AI generation at the end of the iterations. We run an exploratory experiment with ChatGPT in which the interaction patterns are compared with the non-AI TDD regarding test and code quality and development speed. Overall, we found that, for our experiment and settings, GenAI can be efficiently used in TDD, but it requires supervision of the quality of the produced code. In some cases, it can even mislead non-expert developers and propose solutions just for the sake of the query.