Abstract

Abstract
Nowadays, tourism entities seek to promote their regions in a more aggressive strategy, offering a large diversity of services delivering personalized solutions in order to comply with a broader range of tourists. Furthermore, mobile computing offers new capabilities that facilitate the development of new services based on the location of the user and the users' profile. Thus, mobile computing systems are undergoing changes to support tasks related to advertising and marketing of goods and services. This paper presents a generic solution for the delivery of new services, advertising and marketing for the tourism sector to take advantage of the spatial context of the user - Mobile Advertising. The practical implementation of the suggested methodology is focused on the Tourism Region of Douro, in Portugal.

Abstract
Spatial data infrastructures (SDI) are extremely important in order to combine the technical and organizational elements required to promote the use of territory-based information in an interoperable way. In fact, geographic information has unique intrinsic features, which makes it a natural indexing mechanism for spatial data. Due to its high cost and upgrade dynamics, this information should be available for reuse and should be managed and maintained by those responsible for producing it as part of management interventions in the territory. Therefore, it is important that different spatial data infrastructures, developed at different hierarchical levels, coexist and communicate in an interoperable way so that they can constitute a spatial basis of reference that facilitates the integration with other sectorial applications. This ongoing work proposes the implementation of a regional spatial data infrastructure based on free software, in compliance with the principles of the EU INSPIRE Directive and with the OGC standards.

Abstract
Several developments have been observed recently in areas such as Web development, social networks, interface design, recommendation systems and Geographic Information Systems (GIS). The integration of these developments can provide a superior experience, greater than the sum of their individual contributions, regarding user satisfaction. This paper proposes an integration of all these innovations in e-tourism, more specifically by the development of a Web based geographic information platform adaptable to any tourist region. As a case study, we also show how this platform was adapted to the Douro region, in Portugal. The Web platform developed as a proof of concept combines geospatial information from diverse and heterogeneous data sources, encompassing events, news, routes and points of interest (POI). This platform provides also a recommendation engine and features the possibility that users can contribute with content as part of the community, thus emerging a mini social network. © 2011 AISTI.