Abstract
Organizations aim to achieve operational efficiency capable of responding to high market competitiveness. The implementation of automation systems in organizational processes is a key factor in improving operational efficiency. This paper intends to contribute for a better understanding of the adoption of automation systems in organizations and analyze their impact on employee performance, considering the conditions under which they were implemented. The methodology for this study was qualitative research, in which semi-structured exploratory interviews conducted with employees from the Accounts Receivable department of automotive sector companies were carried out. The main goal was to understand their perception of the use of automation systems in their work tasks. The results of this research led to the conclusion that automation systems, even when underutilized, are beneficial in reducing repetitive and manual tasks. Nevertheless, the way in which they are implemented has a direct impact on the motivation of employees to use them.

Abstract
This research aims to analyze the positioning theory and discourse within Sao Paulo's Place Branding from 2014 to 2019, investigating the symbolic representations employed by the Sao Paulo Tourism Bureau to emphasize its branding endeavors. The methodology employed a framework based on Semprini's [10] Project/Manifestation approach and Discourse Analysis. The impetus behind this study arises from the substantial investments made by cities to craft comprehensive disclosure strategies and establish place branding for their respective regions. We observed aspects of Communication and DigitalMarketing in the three promotional videos produced by SPTuris in 2014, 2017, and 2019, which underwent meticulous analysis. Our findings unveiled a consistent thematic discourse despite shifts in political administration. The 2014 video accentuated multiculturalism and cosmopolitanism, while the 2017 edition highlighted experiential marketing, business, consumption, and cosmopolitan elements. Remarkably, the 2019 presentation featured images emphasizing receptivity. Themes such as Culture, Arts, and Gastronomy were recurrent across all videos. The scrutinized discourse reaffirms Sao Paulo's capital as a trendsetter within Brazil.

Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common.

Abstract

Abstract
This book results from an initiative by the European university consortium EUGLOH - European University Alliance for Global Health - between the University of Porto, Portugal (U.P.), and the University of the Arctic, Norway (UiT). To support the activity consisting of a three-day masterclass and workshop at UiT, designated as “Tromsø Idea Camp 2024 - Developing ideas through co-creation using human-centred design,” which had as its motto: . “Identify the needs and expectations of Vardesenteret’s patients before, during, and after treatment, considering their and volunteers’ points of view and creating projectual answers that foster empathy and communication”, a handbook was created, which later formed the basis of this book. It has three sections dedicated to Person-Centred Design in the Context of Health and Well-being. The first section— ”Reported Experience”, — Relates to the doctoral project “Ludic Activities in Health Context: An Anorexia Nervosa Case in the Hospital Environment,” which systematizes Ludic methods and tools created in and for a clinical context to support the treatment and monitoring of Anorexia Nervosa. Part of the project stems from collaborative work with São João Central Hospital, Portugal, in a group dedicated to treating eating disorders. The second section - “Documented Experience” — Explores the concept of Positive Play, coined by Giesteira, B., Cardoso, P., and Peçaibes, V. in various papers and book chapters from 2021 onwards. It presents a group of methods and tools created by the authors in recent years, such as the SEED Toolkit - “SomaEsthetics for Enabling Designers” (Giesteira, B. 2023) and the ANgame Collab (Cardoso, P., Peçaibes, V., Giesteira, B. 2022). The first tool aims to work on the concept of Somaesthetics, promoting empathy and contributing to identifying feelings and sensations interdependent on body activities and movements. The second tool aims to mediate playful sessions of Participatory Design, especially in the ‘user research’ phase. Other tools and methods were selected because, based on the aforementioned authors’ experience, they are most suitable for applied research in Health Technology Design. The third section - “Lived Experience” — Records the three days of the workshop dedicated to the themes: “Emotional Design and Somaesthetics”; “Human-Centered and Participatory Design”; “Ideation, Lateral Thinking, and Prototype.” In addition to the aforementioned themes, the different phases of development of the participants' projects from the various universities of the EUGLOH university consortium are recorded, which, in a Participatory Design approach, involved the collaboration of volunteers and oncology patients from Vardesenteret. This section shares the tools used to support each phase of product or service design and the final results of the low-fidelity prototypes.