Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common.

Abstract
The trends of the 21st century are challenging the traditional production process due to the reduction in the life cycle of products and the demand for more complex products in greater quantities. Industry 4.0 (I4.0) was introduced in 2011 and it is recognized as the fourth industrial revolution, with the aim of improving manufacturing processes and increasing the competitiveness of industry. I4.0 uses technological concepts such as Cyber-Physical Systems, Internet of Things and Cloud Computing to create services, reduce costs and increase productivity. In addition, concepts such as Smart Factories are emerging, which use context awareness to assist people and optimize tasks based on data from the physical and virtual world. This article explores and applies the capabilities of context-aware applications in industry, with a focus on production lines. In specific, this paper proposes a context-aware application based on a microservices approach, intended for integration into a context-aware information system, with specific application in the area of manufacturing. The manuscript presents a detailed architecture for structuring the application, explaining components, functions and contributions. The discussion covers development technologies, integration and communication between the application and other services, as well as experimental findings, which demonstrate the applicability and advantages of the proposed solution.

Abstract
Over the years, sensitive data has been growing in software systems. To comply with ethical and legal requirements, the General Data Protection Regulation (GDPR) recommends using pseudonymization and anonymization techniques to ensure appropriate protection and privacy of personal data. Many anonymization techniques have been described in the literature, such as generalization or suppression, but deciding which methods to use in different contexts is not a straightforward task. Furthermore, anonymization poses two major challenges: choosing adequate techniques for a given context and achieving an optimal level of privacy while maintaining the utility of the data for the context within which it is meant to be used. To address these challenges, this paper describes four new design patterns: Generalization, Hierarchical Generalization, Suppress Outliers, and Relocate Outliers, building on existing literature to offer solutions for common anonymization challenges, including avoiding linkage attacks and managing the privacy-utility trade-off. © 2024 Copyright held by the owner/author(s).

Abstract
This research revolves around the potential challenges, opportunities, and strategies associated with human-centered generative artificial intelligence (AI) in the music compositional practice, emphasizing the role of metaphorical design in shaping musicians' expectations toward the adoption of generative AI in their everyday creative activities. Through a human-computer interaction (HCI) lens, this paper aims to discuss the cultural implications of the human-AI metaphorical design space for the seamless integration of intelligent algorithmic experiences in a manner that aligns with cultural values and realistic expectations of music creators while promoting informed policies, sociotechnical imaginaries, and culturally sensitive generative AI design strategies with focus on user-friendly interfaces that resonate with diverse music creation groups.

Abstract