Abstract
This is a case study on leadership, a topic which has been much debated in the literature, as solutions for many diverse situations are still lacking and seem to escape us. The case describes how an entrepreneurial wood veneer factory operates, in the USA, with images included of a number of operations. The manager-owner took us on a guided tour from raw material (logs) to finished product (veneer wood). Waste is minimized at the factory in a very stream-lined operation which has a minimal amount of managers in place. Each worker is responsible for his or her job, done to perfection, as one task rolls on to the next, without stopping. The attitude of the innovative servant-type leadership in place is that "win-win" situations are better for all, and there is enough profit to go around. Servant-leadership-type leaders exist to serve employees and exercise minimal management control. At this firm there are no self-serving managers. Rather, mature and great working relationships are developed. Being greedy would mean that unions would have to be brought in. At this firm that was not necessary, by request of the employees themselves. Hispanic workers are very good and are cherished at this firm, in the heart of the USA. As leadership is dependent on culture, the discussion also includes references to cultural aspects relevant to management. The story is thus of a positive firm with positive leadership and subordinates. We conclude that employees who have emigrated from poorer countries in search of a better lifestyle may indeed make excellent workers, despite what some political leaders have announced in the media. We have found evidence that Spanish-speaking individuals do not only work well under autocratic leadership, as portrayed by the literature. Our study is thus revealing of a new cultural-type involving workers working outside their home countries. Under different leaders, in different countries and environments, certain workers are prepared to go the "extra mile" and behave in a completely different way as to what is expected from them in their home countries. This is surprising and may have important implications for multinational firms worldwide.

Abstract
The objective of this paper is to examine the impact of dynamic capabilities (DCs) on competitiveness and performance of companies, considering the mediating role played by marketing capabilities (MCs) and innovation capabilities (ICs). The investigation of these effects is performed considering the moderating role of ambidexterity on the proposed relationships. This investigation advances a theoretical model tested using structural equation modelling (SEM). A 90-item questionnaire exploring the relationships between DCs and marketing and innovation was developed, and a total of 387 valid questionnaires were collected from a sample of Portuguese enterprises. The results show the existence of a positive direct and indirect influence of DCs on competitive advantage and performance variables as well as a direct impact on MCs and ICs. This study contributes to filling the gap in the existing research on the direct impact of DC's variables on competitive advantage and performance by considering mediating role of MCs and ICs.

Abstract
Organizations of the agro-industrial sector, are now increasingly investing in the development of technological systems that allow the computerization of all its processes. Recently the methods and techniques of computer vision have been widely used for monitoring and inspection during the production and harvesting, allowing detect problems early and thus, improve the quality of products. In the field of mushroom production one of the most important aspects, and perhaps most prevalent, is to be able to predict its production. To this end it is proposed an Intelligent System Mushroom Harvest Forecast (SIPCC), based on techniques and methods of computer vision and Artificial Neural Networks (ANN). This paper presents an architecture of a SIPCC functional and technical level, complemented with the analysis and presentation of data demonstrating its viability.

Abstract
In an increasingly globalized world, companies face the challenge of expanding into foreign markets. In the internationalization process there are cultural, governmental, geographic and economic issues that can affect the success of the company in its implementation process overseas. Marketing strategies and the standardization or adaptation levels of each element of the marketing mix can be seen as critical success factors that directly affect business success in the new market. Companies must decide between adapting their marketing strategy to local markets or rather standardizing them globally. Some companies use as a competitive advantage the adaptation of their strategy (partially or totally) through knowledge of the culture of the country to which they are internationalized. Adaptation has been the key to success for a number of brands, and L'Oréal is one of them. This study intends to focus on the internationalization strategy and knowledge of the culture of the countries to which they are internationalized, applied to cultural differences. It also aims to highlight the importance of product innovation in consumer markets at present, and to analyse beauty satisfaction and tendencies amongst millennials.

Abstract

Abstract
The Portuguese business structure is essentially composed of small and medium-sized enterprises (SMEs), which, despite their size, generate employment and contribute to the increase of national income. In many of these companies, some of them having less than ten employees, management and operational functions are often carried out by the entrepreneur. In addition, the entrepreneur does not always have technical knowledge in management, nor do they have the available time (since they have various responsibilities within the company) to develop and implement a management strategy that allows the enterprise to remain in the market while adopting a more conscious, consistent and sustained orientation. Within the scope of the Operational Program for Competitiveness and Internationalization - Portugal 2020, the Balanced ScoreCard (BSC) strategic management instrument was developed and implemented in several companies and sectors of the Portuguese economy. This instrument was crucial in initiating a process of strategic thinking which, quite possibly, would not have happened in such a short time horizon. This research work analyses through an essentially qualitative research the way the BSC instrument was developed and implemented. Another objective is to understand the main advantages of its use and its main application constraints. The data was gathered through a semi-structured interview developed for the owners of four Portuguese SMEs in the northern region Portugal, targeted under the abovementioned programme framework. The results demonstrate the instrument was essential for the development of a structured strategic thinking, as well as for a better performance and, consequently, to the improvement of the competitiveness of the targeted companies. The results also show the instrument had to be adapted and simplified and its implementation has to involve all the employees of the enterprises.