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About

About

Ramiro Gonçalves is an Associate Professor with Habilitation at University of Trás-os-Montes e Alto Douro, in Vila Real, Portugal, and a Senior Researcher at INESC TEC Associated Laboratory, Porto, Portugal. Ramiro is currently the Executive Director of the PhD degree in Informatics and has has several publications (including book chapters, Scientific Citation Index journal articles, as well as publications in refereed conference proceedings) in the field of Computer Science: Information Systems, e-business and accessibility web.

More detail in:

http://www.degois.pt/visualizador/curriculum.jsp?key=1816434909179886

Interest
Topics
Details

Details

  • Name

    Ramiro Gonçalves
  • Cluster

    Computer Science
  • Role

    Research Coordinator
  • Since

    01st June 2012
001
Publications

2018

How smartphone advertising influences consumers' purchase intention

Authors
Martins, J; Costa, C; Oliveira, T; Gonçalves, R; Branco, F;

Publication
Journal of Business Research

Abstract

2018

A theoretical analysis of digital marketing adoption by startups

Authors
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publication
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2018

A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

Authors
Jorge, F; Teixeira, MS; Correia, RJ; Gonçalves, R; Martins, J; Bessa, M;

Publication
Advances in Intelligent Systems and Computing - Trends and Advances in Information Systems and Technologies

Abstract

2018

CRUDi Framework Application - Bank Company Case Study

Authors
Pereira, J; Branco, F; Yong Oliveira, MA; Gonçalves, R;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The top management view of organizations tends not to reach consensus on the prioritization of investments in Information Systems, particularly when they must prioritize their impact on overall performance and budget constraints. This paper presents the results of applying CRUDi Framework to a bank. This allows to obtain new indicators to support the decision and alignment of investment priorities in the processes that support the business strategy. The Framework introduces a new method and tools that allow us to gauge the relative importance of Information Systems to the organizations’ businesses. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

Authors
Peixoto, C; Martins, J; Gonçalves, R; Branco, F; Yong Oliveira, MA;

Publication
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations. © 2018, Springer International Publishing AG, part of Springer Nature.

Supervised
thesis

2017

Vida artificial das empresas ferramenta de simulação de competitividade

Author
Cláudia Lopes Capitão

Institution
UTAD

2017

E-Marketing nas empresas da Galiza

Author
Uxia Diaz Piñeiro

Institution
UTAD

2016

O Impacto dos Sistemas de Business Intelligence (BI) na Gestão Estratégica e Tomada de Decisão: as novas tendências das TI’s

Author
Guilherme Machado de Oliveira

Institution
UTAD

2016

Modelo de adoção de acessibilidade Web baseado na conjugação das perspetivas das instituições de ensino, das empresa e das pessoas com incapacidades

Author
Carlos Miguel Carvalho Peixoto

Institution
UTAD

2016

As redes sociais e a sua influência na criação de audiências - Gestão de redes sociais e produção de conteúdos multimédia para o produto Vida Ativa, da Adclick

Author
Sílvia Cristina Vilas Boas Magalhães

Institution
UTAD