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About

About

I am a researcher at LIAAD/INESC TEC in Portugal. I received my BSc. in Languages and International Relations from the University of Porto in 2012 and my MSc. in Marketing from Católica Porto Business School in 2014. I am currently taking my PhD in Marketing at FEP- School of Economics and Management of the University of Porto. My research focuses on consumer behaviour, digital media, experimental design.

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Details

Details

  • Name

    Mafalda Teles Roxo
  • Cluster

    Computer Science
  • Role

    Research Assistant
  • Since

    01st May 2016
001
Publications

2018

Augmented reality trends to the field of business and economics: A review of 20 years of research

Authors
Roxo, MT; Brito, PQ;

Publication
Asian Journal of Business Research

Abstract
Augmented Reality (AR) is emerging as a technology that is reshaping the current society, especially the fields of Business and Economics (B&E). Therefore, the scientific studies produced on AR call for an interdisciplinary systematic review of the knowledge generated to structure an organized framework. Three main questions are addressed: How has the production of AR scientific knowledge evolved? What user-related aspects does AR affect? Also, which set of subtopics is associated with each motivation to develop an AR solution? The content of 328 papers produced between 1997 and 2016 in the field of AR is analyzed, unveiling 58 coding categories. There are 13 digital media characteristics that assume instrumental roles in addressing four major motivations to develop AR solutions. Technological topics dominate the research focus over behavioral ones. The investigations on AR in mobile displays show the highest increase. This research identifies the main scientific topics that have led researchers' agenda. Consequently, they contributed to develop and to adopt AR solutions and to forecast its future application in the organizations' strategies.

2017

The evolution of azuma’s augmented reality-an overview of 20 years of research

Authors
Roxo, MT; Brito, PQ;

Publication
Advances in Intelligent Systems and Computing

Abstract
Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first head-mounted display, and approaching the 20th anniversary of the first conference dedicated to AR, it is time for a new review on the theme. As such, we present a bibliometric analysis of scientific literature since 1997, using as database the Web of Science. This allowed identifying the most relevant authors, their distribution by subjects, the evolution of publishing by year and the most frequent publications. © Springer International Publishing AG 2017.