Detalhes
Nome
Mafalda Teles RoxoCluster
InformáticaCargo
Investigador SéniorDesde
01 maio 2016
Nacionalidade
PortugalCentro
Laboratório de Inteligência Artificial e Apoio à DecisãoContactos
+351220402963
mafalda.t.roxo@inesctec.pt
2023
Autores
Azevedo, C; Roxo, MT; Brandão, A;
Publicação
Smart Innovation, Systems and Technologies
Abstract
2022
Autores
Braga, P; Brito, PQ; Roxo, MT;
Publicação
MARKETING AND SMART TECHNOLOGIES, VOL 1
Abstract
Web 2.0 has allowed collaboration, interaction and sharing of information online, such as online review platforms. Consequently, these short and straightforward opinions have increasingly proved to be essential sources of information not only for consumers but also for companies, as they represent the consumer's sincere evaluation, free from any kind of bias. In this sense, there should be an interest in the analysis and monitoring of online reviews by companies, as the result of these actions may provide guidelines to readjust their strategy, support decision-making and ensure the satisfaction of their consumers. To generate useful information to assist decision-making and strategies' implementation by retailers in the Municipality of Porto, online reviews from the GoogleMyBusiness platform were organised, classified, and analysed. 9945 online reviews were extracted, directed to 246 retail adaptations of the Municipality of Porto, from 2017 to 2020, which were later classified by the polarity of sentiment (positive, negative, neutral, or mixed). Sentiment analysis was conducted, combined with statistical tests and frequency distribution tables to discover relevant information for retailers. With sentiment analysis, retailers can understand their consumers and their behaviour to adapt their strategies and make the right decisions to ensure their customers' satisfaction. With the results obtained, this study proves that it is possible to extract useful information from online reviews and reveals that it is still an area of little interest for retailers in the Municipality of Porto.
2020
Autores
Teles Roxo, M; Quelhas Brito, P;
Publicação
Augmented Reality and Virtual Reality - Progress in IS
Abstract
2020
Autores
Roxo, MT; Brito, PQ;
Publicação
Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Abstract
2018
Autores
Roxo, MT; Brito, PQ;
Publicação
Asian Journal of Business Research
Abstract
Augmented Reality (AR) is emerging as a technology that is reshaping the current society, especially the fields of Business and Economics (B&E). Therefore, the scientific studies produced on AR call for an interdisciplinary systematic review of the knowledge generated to structure an organized framework. Three main questions are addressed: How has the production of AR scientific knowledge evolved? What user-related aspects does AR affect? Also, which set of subtopics is associated with each motivation to develop an AR solution? The content of 328 papers produced between 1997 and 2016 in the field of AR is analyzed, unveiling 58 coding categories. There are 13 digital media characteristics that assume instrumental roles in addressing four major motivations to develop AR solutions. Technological topics dominate the research focus over behavioral ones. The investigations on AR in mobile displays show the highest increase. This research identifies the main scientific topics that have led researchers' agenda. Consequently, they contributed to develop and to adopt AR solutions and to forecast its future application in the organizations' strategies.
Teses supervisionadas
2022
Autor
Maria Margarida Malhão Mendes Leite da Cunha
Instituição
UP-FEP
2022
Autor
Diana Marlene Ribeiro da Rocha
Instituição
UP-FEP
2022
Autor
Márcia Lemos Martins
Instituição
UP-FEP
2022
Autor
Patrícia Marques da Silva
Instituição
UP-FEP
2022
Autor
Catarina Machado de Azevedo
Instituição
UP-FEP
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