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About

José Martins is an Invited Assistant Professor at University of Trás-os-Montes e Alto Douro and Professor/Research of Higher Education at INESCTEC Associated Laboratory. He has published 17 papers in specialized journals and 28 papers in conference proceedings, has published 8 book chapters and developed 19 items of technical production. Throughout his career has participated in several events both in Portugal and abroad. Martins is also a member of the advisory team of 2 PhD theses (in execution), 11 master degree dissertations (6 concluded and 5 in execution) and more than a dozen degree projects in the fields of Computer Science and Information and Communications Technologies. Currently participates in 3 research projects. Assuming himself as an active member of the academic and science communities, he has also been a member pf several PhD and Master juris. Presently, José Martins, focus his research and work on the field of computer science and technologies with particular interest on the adoption and use of information systems and technologies. During his career, José Martins has actively collaborated with more than 30 researchers and specialists.

Interest
Topics
Details

Details

  • Name

    José Luís Martins
  • Cluster

    Computer Science
  • Role

    Senior Researcher
  • Since

    01st May 2015
Publications

2018

How smartphone advertising influences consumers' purchase intention

Authors
Martins, J; Costa, C; Oliveira, T; Gonçalves, R; Branco, F;

Publication
Journal of Business Research

Abstract

2017

A full scope web accessibility evaluation procedure proposal based on Iberian eHealth accessibility compliance

Authors
Martins, Jose; Gonçalves, Ramiro; Branco, Frederico;

Publication
Computers in Human Behavior

Abstract
Internet is becoming one of the most adopted technologies of all times and one of its particular uses concerns the public health issues. The search for health related information and the exchange of experiences and opinions on symptoms and treatments is one of the main activities associated with eHealth websites, hence the need for these websites to be accessible to everybody, including those with some sort of disability. Nevertheless, when assessing the level of the WCAG 2.0 compliance of Iberian eHealth websites, the results achieved during a two stage, one year apart, evaluation indicated that these websites were definitely not accessible. By adding this finding to other similar results achieved by means of similar researches we believe that a new full scope Web accessibility and usability evaluation procedure was needed and is now presented. The referred proposal aims at creating a basis for both organisations and Web developers to understand how to perform an adequate assessment of their websites. © 2016 Elsevier Ltd.

2017

A global perspective on an emotional learning model proposal

Authors
Faria, AR; Almeida, A; Martins, C; Goncalves, R; Martins, J; Branco, F;

Publication
TELEMATICS AND INFORMATICS

Abstract
Existing literature argues that emotions have a significant impact on the majority of human activities and functions. The learning process is one of the activities on which emotions have a direct influence. Thus, understanding the manner in which emotions change the students' learning process is not only very important but it can also allow to improve the existing learning models. Currently, in the majority of situations, the teacher serves as a facilitator between the student and the learning course, and through a constant analysis of the student's behaviour, emotions and achievements, he constantly performs adjustments to the teaching process in order to meet the students' needs and goals. Thus far, in online learning environments there is no easy way for teachers to analyse students' behaviour and emotions. A possible solution to this problem can be the development of mechanisms that enable computers to automatically detect students' emotions and adapt the learning process in order to meet students' real needs. An emotional learning model was described and a software prototype was developed and tested, in order to find out whether it performs live identification of the students' emotions, by using affective computing techniques, and whether it automatically performs adjustments to their individual learning process. Through a deeper analysis and multi-disciplinary discussion of the achieved results it is possible to acknowledge that not only emotions impact students' learning, but also that an application that performs live emotion recognition and which integrates this feature with adjustable online learning environments will trigger improvements in students' learning.

2017

A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal

Authors
Martins, J; Goncalves, R; Branco, F; Barbosa, L; Melo, M; Bessa, M;

Publication
Journal of Destination Marketing and Management

Abstract
Technological evolution has led to a significant transformation in tourism organizations, particularly in those who focus their activities on particular themes or segments, such as wine tourism. This can be transposed to Portuguese wine tourism organizations because the majority lack the necessary information and communication technologies (and inherent technologies) to become globally competitive. As highlighted in the literature, for a tourism experience to become memorable it must be emotional and immersive in such a way that the tourist becomes fully involved with the existing surroundings. This leads to the notion of using virtual reality experiences as triggers for the development of wine tourism. Considering the relevance of Portugal's Douro Valley to the country's wine tourism segment, a theoretical model that supports the implementation of multisensory (hence more immersive) virtual wine tourism experiences is developed. While considering the international success of Port wine tourism, this paper also presents a conceptualization of a multisensory virtual Port wine experience that includes a conceptual perspective and a technological solution proposal. © 2017 Elsevier Ltd.

2016

Increasing the Reach of Enterprises through Electronic Commerce: A Focus Group Study Aimed at the Cases of Portugal and Spain

Authors
Goncalves, R; Martins, J; Branco, F; Perez Cota, M; Oliveira, MAY;

Publication
COMPUTER SCIENCE AND INFORMATION SYSTEMS

Abstract
E-commerce notably increases the reach of enterprises, bringing a firm's products and services into the international arena. In times of shrinking domestic markets, due to national crises, becoming available in global markets is essential for survival and growth. We have thus held three focus group interactions to produce a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of local hardship and market contraction. Suggestions include creating actions to influence governments to re-evaluate the legislation that regulates e-Commerce, making it more transparent; encouraging venture capitalists, banks and business angels to finance such e-Commerce endeavors; encouraging higher education institutions (HEI) to partner with Iberian enterprises to ensure knowledge transfer in both directions; creating, with HEI and training organizations, a set of new training courses directed at Iberian enterprises and focusing on concepts such as Web 2.0 capabilities and a coherent online organizational identity. Fundamental is the perspective that e-Commerce is a strategic issue, warranting funds and qualified personnel, at different levels in the hierarchy, for adequate strategic e intent, e-vision, and e-mission formulation, followed by effective e-process implementation.

2016

Internet and social networks as enhancer's business instruments [Internet e redes sociais como instrumentos potenciadores de negócio]

Authors
Gonçalves, R; Martins, J; Rocha, Á;

Publication
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

Abstract

2016

Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach

Authors
Martins, J; Goncalves, R; Oliveira, T; Cota, M; Branco, F;

Publication
Electronic Commerce Research and Applications

Abstract
The incredible numbers associated with social network sites makes technology a very attractive element in the eyes of organizations. Despite this, the existing scholarly literature does not demonstrate sufficient knowledge on how firms should adopt and use these technologies. With this lack in mind, a study was conducted aiming to understand what might be the determinants with the most influence on the SNS adoption process at firm level. the study was performed making use of a mixed methodology approach. In order to achieve an initial list of variables that might have a significant level of relative importance (RI) to the adoption of SNS, a Delphi study was designed and executed through the inclusion of 25 experts in the IT/IS area. From the Delphi results, a proposal for an adoption model that characterized the adoption of SNS at firm level was designed and validated through an empirical study. This empirical approach revealed that the proposed model explained 65% of variation in SNS adoption at firm level. The active involvement of top management, the alignment of the SNS plan with the firm's business plan, the existence of competitive pressures, and the use of SNS for gaining competitive advantages are the determinants with the most influence on technology adoption by firms.

2014

CRUDi framework proposal: financial industry application

Authors
Pereira, J; Martins, J; Santos, V; Goncalves, R;

Publication
BEHAVIOUR & INFORMATION TECHNOLOGY

Abstract
The alignment of information systems with the business goals of an organisation, although a topic of great importance, is not always properly valued or taken into consideration. In general, managers have different opinions to chief information officers (CIOs) in relation to IS, especially with regard to their importance and value to the business and also in terms of investment needs. Here, we discuss and study new approaches to methods and tools for assessing the relative importance of each information system to business, focusing on the financial sector including banks and insurance companies. We suggest the introduction of new key indicators for better decision support and to identify investment priorities, and present results regarding the relative importance of each process to support the business strategy. The primary goal for the inherent research project is to analyse the main problems and difficulties encountered by IS and IT managers, featuring different players and how they relate. The main contributions of this work are the CRUDi framework as a tool to improve alignment between business and IS strategies and the CRUDi survey and its results qualifying the financial sector's opinion regarding the relative importance of processes and investments.

2013

Enterprise Web Accessibility Levels Amongst the Forbes 250: Where Art Thou O Virtuous Leader?

Authors
Goncalves, R; Martins, J; Pereira, J; Oliveira, MAY; Ferreira, JJP;

Publication
JOURNAL OF BUSINESS ETHICS

Abstract
The research team measured the enterprise web accessibility levels of the Forbes 250 largest enterprises using the fully automatic accessibility evaluation tool Sortsite, and presented the compliance of the evaluated websites to WCAG 1.0, WCAG 2.0 and Section 508 accessibility levels. Given the recent attention to organizational leaders having ethical duties towards their dedicated employees, we propose that 'societal citizenship behaviour' concerns ethical duties of organizational leaders towards society in general and in particular to those who have less means to assert their needs. In effect, we found enterprise website accessibility levels to be in need of significant improvement. An interpretation of a positive path forward to better enterprise website accessibility levels is put forth based on a focus-group interaction and using BNML-a novel Business Narrative Modelling Language.

2013

Can I Access my School Website? Auditing Accessibility of the Portuguese Teaching Institutions Websites

Authors
Goncalves, R; Martins, J; Pereira, J; Santos, V; Perez Cota, MP;

Publication
JOURNAL OF UNIVERSAL COMPUTER SCIENCE

Abstract
Web accessibility is becoming a current topic in social and scientific discussions. With the advances in technology, a need for access to all Web resources is becoming more and more recurrent due to the several advantages that the Web brings to those with some sort of disability, allowing them accessing and integrating in society. With this document we aim to present indicators regarding the lower accessibility levels of the Portuguese teaching institutions websites. A set of background and theoretical considerations is made alongside the article, as well as the results of an accessibility evaluation made to the Portuguese secondary schools websites using a specialized software tool and according to WCAG 2.0. The present document also contains a proposal for a model that aims on improving Web accessibility Levels in Portugal by fostering the creation of relations and group activities between the actors that, in our opinion, are those with the most relevance in the Web content accessibility issue.

Supervised
thesis

2017

Acessibilidade nas Aplicações Móveis da Administração Pública

Author
Marcos António Melo Carneiro

Institution
UTAD

2017

Análise, especificação e desenvolvimento de uma aplicação móvel para gestão de planos alimentares

Author
Marcos Vinícios Dinis Ribeiro

Institution
UTAD

2017

Desenvolvimento de uma arquitectura de suporte WEB 2.0 para customização do processo de fidelização 360º do Cliente de O.P.S.S.

Author
Duarte Nuno Vaz Leite de Magalhães

Institution
UTAD

2017

Plataformas Web de Negociação e Comércio Eletrónico

Author
Luís Miguel Carvalho Cardoso

Institution
UTAD

2017

Determinantes da adoção de realidade virtual por parte dos operadores turísticos de regiões economicamente desfavorecidas

Author
Ana Carolina Aires Pereira

Institution
UTAD