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Publications

2018

Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance

Authors
Antoncic, JA; Antoncic, B; Gantar, M; Hisrich, RD; Marks, LJ; Bachkirov, AA; Li, ZY; Polzin, P; Borges, JL; Coelho, A; Kakkonen, ML;

Publication
JOURNAL OF ENTERPRISING CULTURE

Abstract
The personal characteristics of entrepreneurs can be importantly related to entrepreneurial startup intentions and behaviors. A country-moderated hypothesis including the relationship between an individual's risk-taking propensity and entrepreneurship (behaviors or intentions of the person) was conceptually developed and empirically tested in this study. The data collection was performed through a structured questionnaire. Multinominal logistic regression was used for analyzing data obtained from 1,414 students in six countries. The crucial contribution of this research is the clarification of the character of risk-taking propensity in entrepreneurship and the indication that the risk-taking propensity-entrepreneurship relationship can be moderated contingent on power distance.

2017

Predicting direct marketing response in banking: comparison of class imbalance methods

Authors
Migueis, VL; Camanho, AS; Borges, J;

Publication
SERVICE BUSINESS

Abstract
Customers' response is an important topic in direct marketing. This study proposes a data mining response model supported by random forests to support the definition of target customers for banking campaigns. Class imbalance is a typical problem in telemarketing that can affect the performance of the data mining techniques. This study also contributes to the literature by exploring the use of class imbalance methods in the banking context. The performance of an undersampling method (the EasyEnsemble algorithm) is compared with that of an oversampling method (the Synthetic Minority Oversampling Technique) in order to determine the most appropriate specification. The importance of the attribute features included in the response model is also explored. In particular, discriminative performance was enhanced by the inclusion of demographic information, contact details and socio-economic features. Random forests, supported by an undersampling algorithm, presented very high prediction performance, outperforming the other techniques explored.

2017

Applying an Extended Kernel Density 4-Step Floating Catchment Area Method to Identify Priority Districts to Promote New Publicly Financed Supply of Gastroenterology Exams

Authors
Polzin, P; Borges, J; Coelho, A;

Publication
Journal of Management and Sustainability

Abstract
In continental Portugal, the publicly financed supply of gastroenterology exams was limited since the end of the last century, restricted to a fixed set of private providers that was hired by the Portuguese state. This way of contracting created market entry barriers and is inefficient, since prices are administratively set. Besides, it produced access inequalities, because of the way that the supply was geographically distributed. This paper applies the Extended Kernel Density 4-Step Floating Catchment Area (EKD4SFCA) method to identify priority districts for the promotion of new supply by the state, in order to choose the appropriate way of contracting new private supply, as determined by current law, and to reduce access inequalities. The applied method enables the identification of the Portuguese regions with strong competition between health care providers and where patients’ access to publicly financed gastroenterology exams is relatively low. In these regions, the state should promote public bids to stimulate new supply, exploring thereby the potential for setting lower prices and reducing access inequalities.

2017

Evaluation of an integrated mobile payment, route planner and social network solution for public transport

Authors
Ferreira, MC; Fontes, T; Costa, V; Dias, TG; Borges, JL; Falcao e Cunha, JFE;

Publication
3RD CONFERENCE ON SUSTAINABLE URBAN MOBILITY (3RD CSUM 2016)

Abstract
The proliferation of new technologies is revolutionizing the public transport sector, allowing Operators to replace complex and expensive infrastructures by travellers' mobile devices and online management channels and platforms. This paper aims to present the Seamless Mobility platform, a disruptive solution based on these new channels, which main goal is to facilitate and promote public transport usage for travellers, as well as reducing operational costs for public transport companies. The Seamless Mobility platform integrates three main components: (i) mobile payments, (ii) route planner, and (iii) social network. The payment component is based on the pay-as-you-go concept with check-in and check-out requiring the reading of the corresponding QR Code station. The route planner combines information from published schedules with real-time information to identify the nearest stops, the next departures, or the best route for a scheduled trip. The social network component allows real time sharing among travellers of public transport information, related to several aspects of the service (e.g. noise, skilfulness of drivers). To test the concept, a mobile application, called OneRide, was developed. This application was tested by users in real environment, in the city of Porto, Portugal. The results show that users considered the system extremely useful, since it is more convenient than traditional systems. It was also clear that users valued the integration of additional and complementary services with mobile payments, such as information about their journey, maps and schedules. Regarding the social component some users found it difficult to understand the concept, but once they understood they considered it very useful. The use of the QR Codes to perform the payment has shown to be one of the main challenges to be addressed, since lighting conditions, position and distance to the QR Code influences the reading process. (C) 2017 The Authors. Published by Elsevier B.V.

2017

Semantic integration of urban mobility data for supporting visualization

Authors
Sobral, T; Galvao, T; Borges, J;

Publication
3RD CONFERENCE ON SUSTAINABLE URBAN MOBILITY (3RD CSUM 2016)

Abstract
This paper proposes an ontology-based approach to support the process of visualizing urban mobility data. The approach consists of building a visualization-oriented urban mobility ontology, focused on themes such as ridership, vehicle flows and the like. Existing ontologies focus on modelling the overall structure of transportation networks, and do not address the formalization of such themes. The ontology also allows characterizing visualization techniques with human perception factors, so that they can be used to automatically infer recommended techniques for a dataset. The ultimate goal is to benefit decision makers, by providing an ontology that can assist with the process of developing semantically-rich visualizations, with increased data interoperability and knowledge extraction capabilities. We provide an example with real data of the public transportation system of the city of Porto, Portugal. The example shows the semantic characterization of a visualization technique, and how semantics can assist the task of automatically recommending visualizations. (C) 2017 The Authors. Published by Elsevier B.V.

Supervised
thesis

2017

Desenvolvimento de uma estratégia de inbound marketing numa empresa de marketing digital

Author
André Nunes da Cruz

Institution
UP-FEUP

2017

Identificação e Implementação de Standard de Trabalho na área da Capsulagem

Author
Christophe Freitas

Institution
UP-FEUP

2017

Implementação TPM numa Unidade Industrial de Rolhas Naturais

Author
Gonçalo Silva Figueiredo da Rocha

Institution
UP-FEUP

2017

Metodologias Lean para Aumento da Produtividade – Setor Produtivo de Indústria Gráfica

Author
Marco Moreira Valente Oliveira

Institution
UP-FEUP

2016

Kaizen no Retalho Automóvel - Aumento da Eficiência dos Processos na Divisão Administrativo-Financeira

Author
Pedro Gabriel Marques de Matos Coelho

Institution
UP-FEUP