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About

About

Assistant Lecturer at Polytechnic Institute of Viana do Castelo (IPVC) since 2005/2006. He has a PhD in Informatics Engineering from Faculty of Engineering of University of Porto with a thesis titled "Requirements Change Management based on Web Usage Mining". He received his master degree in Informatics Engineering from the Faculty of Engineering of University of Porto (FEUP) and his bachelor’s degree in Computer Science from Faculty of Sciences of University of Porto (FCUP). His research interests are in the area of software engineering, web usage mining and requirements management.

Interest
Topics
Details

Details

  • Name

    Jorge Esparteiro Garcia
  • Cluster

    Computer Science
  • Role

    Affiliated Researcher
  • Since

    01st December 2015
Publications

2022

The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations

Authors
Rodrigues, MIM; Fonseca, MJSd; Garcia, JE;

Publication
Navigating Digital Communication and Challenges for Organizations - Advances in E-Business Research

Abstract
The truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value of their business and negotiation process and of course in the way they act and interact with the target. This way, the current research demonstrates the importance of CRM in relational marketing practices, particularly in non-profit organizations. Regarding the methodology, a case study was developed using a qualitative methodology through semi-structured interviews in a convenience sample, with the aim of retaining the opinion fundraising and marketing responsible department between the different organizations under study. The main result of this exploratory study appears to prove the importance of using CRM for the good practice of relational marketing strategies in order to attract, retain, and build trust with their stakeholders.

2022

Search Engine Optimization (SEO) for a Company Website: A Case Study

Authors
Garcia, JE; Lima, R; da Fonseca, MJS;

Publication
Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022.

Abstract

2022

Tracking Method for Aircraft on Ground (AOG) Service and the Challenges for E-commerce

Authors
Monteiro, C; de Oliveira, LC; Garcia, JE;

Publication
Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022.

Abstract

2022

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

Authors
Tavares, J; Garcia, JE; Fonseca, MJ; Teixeira, A;

Publication
Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022.

Abstract

2022

IS GREENWASHING A COMMON PRACTICE IN ENERGY MARKET?

Authors
Alves, W; Garcia, JE; Fonseca, MJ; Ferreira, P;

Publication
TECHNOLOGIES, MARKETS AND POLICIES: BRINGING TOGETHER ECONOMICS AND ENGINEERING

Abstract
The need for meeting energy needs but at the same time reduce greenhouse gas emissions (GHG) produced by primary energy sources has raised a wide range of concerns for different for industrial activities. Nonetheless, the development of the green marketing strategies over the year has drawn attention to a new phenomenon, namely the Greenwashing. This research attempts to contribute to analyze the use of greenwashing practices in companies' operating in the regulated energy market. Results from the content analysis showed that practices of greenwashing are not generalizable to the sample observed. However, for some companies these practices were evidenced.