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About

About

Assistant Lecturer at Polytechnic Institute of Viana do Castelo (IPVC) since 2005/2006. He has a PhD in Informatics Engineering from Faculty of Engineering of University of Porto with a thesis titled "Requirements Change Management based on Web Usage Mining". He received his master degree in Informatics Engineering from the Faculty of Engineering of University of Porto (FEUP) and his bachelor’s degree in Computer Science from Faculty of Sciences of University of Porto (FCUP). His research interests are in the area of software engineering, web usage mining and requirements management.

Interest
Topics
Details

Details

  • Name

    Jorge Esparteiro Garcia
  • Cluster

    Computer Science
  • Role

    Affiliated Researcher
  • Since

    01st December 2015
Publications

2022

The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations

Authors
Rodrigues, MIM; Fonseca, MJSd; Garcia, JE;

Publication
Navigating Digital Communication and Challenges for Organizations - Advances in E-Business Research

Abstract
The truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value of their business and negotiation process and of course in the way they act and interact with the target. This way, the current research demonstrates the importance of CRM in relational marketing practices, particularly in non-profit organizations. Regarding the methodology, a case study was developed using a qualitative methodology through semi-structured interviews in a convenience sample, with the aim of retaining the opinion fundraising and marketing responsible department between the different organizations under study. The main result of this exploratory study appears to prove the importance of using CRM for the good practice of relational marketing strategies in order to attract, retain, and build trust with their stakeholders.

2021

Test Case Generation From Web Usage Information

Authors
Garcia, JE; Paiva, ACR; Bizoi, AM;

Publication
Procedia Computer Science

Abstract

2021

Social Media Content Marketing Strategy for Higher Education: A Case Study Approach

Authors
Garcia, JE; Pereira, JS; Cairrão, Á;

Publication
Marketing and Smart Technologies - Smart Innovation, Systems and Technologies

Abstract

2021

The omnichannel strategy in portuguese companies: an overview

Authors
Alves S.; Da Fonseca M.J.S.; Garcia J.E.; De Oliveira L.C.; Teixeira A.;

Publication
2021 16th Iberian Conference on Information Systems and Technologies (CISTI)

Abstract

2021

Data Analysis in Content Marketing Strategies

Authors
Costa C.R.; Garcia J.E.; Da Fonseca M.J.S.; Teixeira A.;

Publication
2021 16th Iberian Conference on Information Systems and Technologies (CISTI)

Abstract

Supervised
thesis

2016

Requirements Maintenance

Author
Pedro Nuno Pereira Gonçalves

Institution
UP-FEUP