João Falcão Cunha

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In celebration of the 10th anniversary of the International Conference on Exploring Service Science (IESS), this paper takes a historical look at the papers that have been published in the IESS proceedings. The analysis is focused on the development and evolution of the IESS community and of the main research topics covered by the published papers over time. The IESS community is portrayed in terms of authors, their affiliations and co-authoring network, while the topics are analyzed according to the papers’ keywords. Moreover, this paper analyzes the impact of the papers published in this decade, in terms of citations. These results are then discussed in light of the observed trends and of the evolution of the service science field, to guide the future development of the IESS conference and of research on service science. © Springer Nature Switzerland AG 2020.

Abstract
Promotional tools such as cross-market discounts have been increasingly used as a means to increase customer satisfaction and sales. This paper aims to assess whether the implementation of a cross-market discount campaign by a retailing company encouraged customers to increase their purchases level. It contributes to the literature by using neural networks to detect novelties in a real context involving cross-market discounts. Besides the computation of point predictions, the methodology proposed involves the estimation of neural networks prediction intervals. Sales predictions are compared with the observed values in order to detect significant changes in customers' spending. The use of neural networks is validated through the comparison with the forecasting estimates of support vector regression, regression trees, and linear regression. The results reveal that the promotional campaign under analysis did not significantly impact the sales of the rewarded customers. © 2019 John Wiley & Sons, Ltd.

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The proliferation of new technologies is revolutionizing the public transport sector, allowing Operators to replace complex and expensive infrastructures by travellers' mobile devices and online management channels and platforms. This paper aims to present the Seamless Mobility platform, a disruptive solution based on these new channels, which main goal is to facilitate and promote public transport usage for travellers, as well as reducing operational costs for public transport companies. The Seamless Mobility platform integrates three main components: (i) mobile payments, (ii) route planner, and (iii) social network. The payment component is based on the pay-as-you-go concept with check-in and check-out requiring the reading of the corresponding QR Code station. The route planner combines information from published schedules with real-time information to identify the nearest stops, the next departures, or the best route for a scheduled trip. The social network component allows real time sharing among travellers of public transport information, related to several aspects of the service (e.g. noise, skilfulness of drivers). To test the concept, a mobile application, called OneRide, was developed. This application was tested by users in real environment, in the city of Porto, Portugal. The results show that users considered the system extremely useful, since it is more convenient than traditional systems. It was also clear that users valued the integration of additional and complementary services with mobile payments, such as information about their journey, maps and schedules. Regarding the social component some users found it difficult to understand the concept, but once they understood they considered it very useful. The use of the QR Codes to perform the payment has shown to be one of the main challenges to be addressed, since lighting conditions, position and distance to the QR Code influences the reading process. (C) 2017 The Authors. Published by Elsevier B.V.

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