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About

About

Autora do livro "Supply Chain Social Sustainability for Manufacturing" (destacado pela Springer Nature, em dezembro de 2020, como sendo uma das publicações que abordam um ou mais objetivos para o desenvolvimento sustentável (ODS) com maior número de downloads em 2020). Autora de várias publicações em revistas científicas internacionais, como International Journal of Production Economics, Journal of Cleaner Production, Sustainability, Scientometrics e Informetrics. O artigo "Enhancing supply chain performance through supplier social sustainability: An emerging economy perspective", escrito em colaboração com Mani Venkatesh e Angappa Gunasekaran e publicado no International Journal of Production Economics, encontra-se destacado na base de dados Web of Science como um artigo "Highly Cited in Field". Diretora do Mestrado em Gestão Comercial da FEP.UPorto. Docente de cursos e unidades curriculares nas áreas de Gestão das operações, Gestão da cadeia logística, Investigação operacional, Análise multivariada de dados, Gestão da qualidade, Gestão e melhoria contínua (foco: Kaizen, Lean, Six Sigma e Lean Six Sigma), Responsabilidade Social e Relato de Sustentabilidade. Doutoramento e licenciatura em Eng. Eletrotécnica e de Computadores pela FEUP, em 2004 e 1996, respetivamente. Prémios Fundação Eng. António Almeida e Eng. Cristiano Spratley em 1997. MBA em Gestão, ramo de Estratégia Empresarial, pela Faculdade de Economia da Universidade de Coimbra, em 2007. Interesses de investigação: sustainable supply chain management/ operations, responsible consumption, e-consumers e e-commerce, Corporate Social Responsibility disclosure, Lean Six Sigma/ Continuous Improvement, Scientometrics.

Interest
Topics
Details

Details

  • Name

    Catarina Delgado
  • Role

    External Research Collaborator
  • Since

    01st August 2013
  • Nationality

    Portugal
  • Contacts

    +351220402963
    catarina.delgado@inesctec.pt
001
Publications

2023

Persuasive Determinants in the Hotel Industry's Newsletter Opening Rates

Authors
Araujo, CR; Pires, PB; Delgado, C; Santos, JD;

Publication
SUSTAINABILITY

Abstract
Email marketing plays a key role in business communications and is one of the most widely used applications by consumers. The literature review points to several determinants that, when applied, increase the open rate of newsletters. This research evaluates the impact of six determinants of persuasion on the opening rate of a newsletter in the hotel industry. The determinants are the day of sending, the time of sending, subject line personalization, scarcity appeal, curiosity appeal, and authority figure. The chosen methodology focused on real experiments, using a high-end luxury hotel, and the respective customer database. The newsletter was sent to the subscriber list, where one part received the control and the other part received a variant with the test version. Ten A/B tests were conducted for each determinant. The results obtained were not in line with what is indicated in the literature review. Although the literature review yielded results that showed that the application of determinants increased the open rate of newsletters, this study obtained findings to the opposite and did not confirm what was prescribed by the reviewed literature. The results of the A/B tests were conclusive and revealed that the determinants did not increase the open rate of newsletters.

2023

Board Characteristics, Social Trust and ESG Performance in the European Banking Sector

Authors
Miranda, B; Delgado, C; Branco, MC;

Publication
Journal of Risk and Financial Management

Abstract
The aim of this study is to examine the impacts of board size, gender diversity and independence on ESG performance whilst also examining the impact of country-level social trust on such performance. We perform a panel data analysis and the least squares method for a sample of 75 European banks and a time span of 4 years from 2016 to 2019. We find that ESG performance is positively associated with board gender diversity and independence, and negatively associated with board size. Surprisingly, we find a negative relationship between country-level social trust and ESG performance. This is an important finding that we interpret as being related to the loss of confidence in the banking sector in the wake of the 2008 financial crisis. To regain such trust, the banking sector is likely to have suffered higher social pressure to engage in ESG activities in countries where social trust is lower. © 2023 by the authors.

2023

Intention to purchase sustainable fashion: Influencer and worth-of- mouth determinants

Authors
Moráis, CF; Pires, PB; Delgado, C; Santos, JD;

Publication
Social Media and Online Consumer Decision Making in the Fashion Industry

Abstract
There is a recognized need to study sustainability in fashion. Several studies have documented the determinants that influence fashion purchase intention. However, the determinants that influence the purchase of sustainable fashion still need to be understood, particularly those factors associated with influencers and electronic word-of-mouth. This study aimed to examine the constructs influencer credibility, influencer expertise, influencer similarity, influencer'sparasocial relationship, E-WOM homophily, E-WOM expertise, trust in the influencer, trust in social media, performance expectation, consumer knowledge, environmental beliefs, brand awareness and willingness to pay more, and their effect on purchase intention. The research methodology consisted of consumer interviews that were conducted using an online platform, and structural equation modeling was used to test the research hypotheses. The results obtained indicate that consumer knowledge and willingness to pay more are the only constructs that positively affect the purchase intention of sustainable fashion. © 2023, IGI Global. All rights reserved.

2023

Green Cosmetics: Determinants of Purchase Intention

Authors
Rodrigues, AC; Pires, PB; Delgado, C; Santos, JD;

Publication
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers’ needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics. © 2023 by IGI Global.

2023

Intra-hospital virtual communities and wellbeing of cancer patients: Impact of features on healthcare relationships

Authors
Silva, RJ; Pires, PB; Delgado, C; Santos, JD;

Publication
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Abstract
The use of social media in health is emerging as a means of bringing the various actors together with several benefits. In the specific case of cancer disease, these tools can help patients to improve their psychological well-being and their outcomes. As cancer is the cause of a quarter of deaths in Portugal, it is a pressing issue to understand which tools and information both patients and health professionals find most useful to build effective health social media. It was observed that there is a latent need for an oncology social environment, allowing greater well-being for patients and strengthening their relationship with health professionals and institutions, constituting an asset to the services provided. This chapter fills a gap in the bibliography by bringing together the views of both patients and health professionals from several areas, in close collaboration with the Francisco Gentil Portuguese Oncology Institute of Porto, E.P.E. © 2024, IGI Global. All rights reserved.

Supervised
thesis

2019

Determinantes na opção pela aquisição de automóveis elétricos em Portugal

Author
José Luís Duarte Miranda

Institution
UP-FEP

2019

Corporate Social Responsibility Communication in The Logistics Industry: The Home Country Role

Author
Ester Santos da Costa

Institution
UP-FEP

2019

Reverse Logistics – Current Chain and Analysis

Author
Carla Sofia Bessa de Sousa

Institution
UP-FEP

2019

O Impacto dos Chabots no Comportamento do Consumidor Online

Author
Carolina Pereira Mustur

Institution
UP-FEP

2019

Sustainability in the manufacturing - a systematic literature review

Author
Catarina Sofia Martins Pereira

Institution
UP-FEP