Catarina Delgado

Abstract

Abstract

Abstract
The popularity of electric and hybrid cars has been growing worldwide, and Portugal is no exception. Companies have been offered incentives as a way to promote the transition to more sustainable transportation systems and supply chains. Celebrities and influencers are endorsing the new technology, and consumer preferences are changing. However, in Portugal, there are still consumers with misconceptions about the autonomy, cost and reliability of electric cars, which may favour the choice of a conventional car, in a new car purchase decision-making process. In this study, we analyse whether purchase intention in the near future of an electric car varies with a pro-environmental lifestyle, perceived symbolic value of the electric car, mobility patterns, age, and place of residence, (perfor-mance, social, financial and externalities) risk avoidance, consumer perceptions, knowledge about the cost, the autonomy and the existing infrastructures. A sample of 308 Portuguese consumers was collected with an online survey. Results from survey subsample analysis of 170 consumers who unequivocally claim that would opt for an electric vehicle or not show a positive relationship between the purchase intention of an electric car, the fuel cost increase, the proximity of convenient charging places and battery lifetime perception. It was also found that age, knowledge and perceived symbolic value of the electric car, in general, have a positive influence on consumers’ choice of an electric car. A negative relationship was found between the purchase intention, social and financial risk avoidance, perceived symbolic value of the electric car in particular and the number of cars each family has. © 2020 Emerald Publishing Limited.

Abstract
Purpose This study aims to address the topic of ethics, responsibility and sustainability (ERS) orientation of students enrolled in schools of economics and management master's degrees. It examines the effect of educational background and gender on Portuguese students' orientation towards ERS, as well as the extent to which there is a relation between the scientific area of the master degree in which the student is enrolled and his/her ERS orientation. Design/methodology/approach The authors used a sample of 201 students from several master degrees offered by the School of Economics and Management of a large public Portuguese university and analysed their ERS orientation using a survey by questionnaire. Findings Findings suggest that there are differences in orientation across gender, with female students valuing ERS more than their male counterparts. Educational background has minimal effects on the responses. It was also found some sort of selection effect in terms of the scientific area of the master degree and ERS orientation. Originality/value This study contributes to the literature by analysing the issue of whether students with an educational background in economics and management present different ERS orientation than their counterparts, as well as by examining whether there is some sort of self-selection into the study of disciplines in which ERS orientation is likely to be a week. As far as the authors are aware, this is the first study analysing this type of issue regarding ERS.

Abstract
Purpose: Based on the data obtained from a questionnaire of 595 people, the authors explore the relative importance of consumers, checking whether socioeconomic variables influence their centrality, detecting the communities within the network to which they belong, identifying consumption patterns and checking whether there is any relationship between co-marketing and consumer choices. Design/methodology/approach: A multilayer network is created from data collected through a consumer survey to identify customers’ choices in seven different markets. The authors focus the analysis on a smaller kinship and cohabitation network and apply the LART network community detection algorithm. To verify the association between consumers’ centrality and variables related to their respective socioeconomic profile, the authors develop an econometric model to measure their impact on consumer’s degree centrality. Findings: Based on 595 responses analysing individual consumers, the authors find out which consumers invest and which variables influence consumers’ centrality. Using a smaller sample of 70 consumers for whom they know kinship and cohabitation relationships, the authors detect communities with the same consumption patterns and verify that this may be an adequate way to establish co-marketing strategies. Originality/value: Network analysis has become a widely used technique in the extraction of knowledge on consumers. This paper’s main (and novel) contribution lies in providing a greater understanding on how multilayer networks represent hidden databases with potential knowledge to be considered in business decisions. Centrality and community detection are crucial measures in network science which enable customers with the highest potential value to be identified in a network. Customers are increasingly seen as multidimensional, considering their preferences in various markets. © 2019, Emerald Publishing Limited.