XARP Extended Reality for the Retail Industry

XARPER RETAIL (XARP Extended Reality for the Retail Industry) is an R&D project by the startup XARP that combines extended reality (XR) technology with artificial intelligence (AI) to revolutionize the retail sector as a whole. Through 3D reconstruction of clothing items and in-store consumer skeletal tracking, AI will be used to infer consumer behavior. XARPER RETAIL aims to create immersive shopping experiences that enhance customer engagement, increase sales, and drive business growth. By integrating XR environments with AI-based analytics, retailers can gain valuable real-time insights into customers’ preferences, behaviors, and shopping patterns, enabling them to optimize product placement, personalize marketing strategies, and improve overall customer satisfaction. XARPER RETAIL represents the future of retail by bringing together the physical and digital worlds, transforming the way consumers shop and interact with brands.