Manuel Au-Yong Oliveira

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.

Abstract
This cross-sectional study addresses Portuguese online shoppers' behavior toward Chinese online retailers, assessing the impact of financial, product, and time-convenience risks and demographic traits on their willingness to buy from those e-stores. The research relies on a survey of 1,432 participants who have shopped online at least once. Approximately half of the sample already buys from Chinese websites; age, financial, and time-convenience risks explain 21.5% of the variance of their purchase intention. On the other hand, participants who buy on Chinese websites present significantly lower values of all risks and the intention to buy from Chinese websites, possibly reflecting a satisfactory transaction experience. Furthermore, a generation gap is evident as younger people feel more confident in dealing intuitively with and solving online issues, giving them the confidence necessary to purchase online from Chinese e-stores - perhaps geographically and ideologically distant - but brought closer by e-expertise (online dexterity).

Abstract
The thermal SPA sector is currently experiencing a stable growth trend, which according to the World Tourism Organization (WTO) is expected to continue over the upcoming years. In Portugal, the sector has a very significant profile, with the existence of almost a hundred SPAs and thermal SPAs that generate a business volume (direct and indirect) of over 30 M€ per year. Although the beginning of the process of digital transformation of the sector is already visible, there is no holistic view of the sector which means that the currently existing information systems (IS) do not present a useful response to the needs faced by the sector. Therefore, an architecture proposal was conceived and described for an IS that provides a useful, efficient, and agile response to the needs of the entire thermalism sector and its stakeholders. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population’s purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only significant for Instagram. Furthermore, individuals’ Generation is not significantly linked with purchasing a product/service recommended by influencers. Furthermore, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer’s opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing.

Abstract