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About

About

Ana Torres holds a Ph.D. in Management Science from the Faculty of Economics of University of Porto. She was assistant Professor of Marketing at the University of Aveiro, and presently she teaches Marketing and Business Management at the Higher Institute of Accountancy and Administration, of the University of Aveiro, as adjunct professor.

She is Member of the Editorial Advisory Board of the European Journal of Applied Business and Management (EJABM), Member of the Scientific Committee of the International Conference of the Applied Business and Management (ICABM) and Reviewer for the special issue Intellectual Capital Management as a Driver of Competiveness and Sustainability of the Journal of Intellectual Capital (Emerald Group Publishing).

She has published in the Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, Hershey PA: IGI Global. USA (book chapter), International Journals and in several International conferences on Internet and leading technologies. (with peer review).
Her current research interests are in digital economy, networks, social marketing research, e-commerce, Web metrics, e-consumer behavior and quantitative marketing models. Her research is empirical in nature and makes extensive use of multivariate data analysis and econometric modeling.
Her previous work experience was in market research and marketing consultancy, having worked with several industries and services.

Interest
Topics
Details

Details

001
Publications

2021

Electronic Shopping Experience for Luxury Brands: A Factorial Analysis

Authors
Martins, N; Teixeira, SF; Reis, JL; Torres, A;

Publication
Smart Innovation, Systems and Technologies

Abstract
This research provides an overview of the online consumer experience of luxury brands in Portugal. The purpose of this study was to identify the significant factors that represent customers’ perceptions of the online shopping experience for luxury products. Using a quantitative approach, the authors conducted an online survey. 327 usable responses were obtained. Descriptive and factorial statistical analyzes were used to provide the empirical findings. This study proposes and empirically tests a model of the factorial structure of the online shopping experience for luxury goods. We found an eight-factor dimension structure that proposes the main contributors to understand the factors that represent consumer perceptions about buying luxury products online. The findings suggest that the eight ranked significant factors that represent the customer’s perception of the online luxury shopping experience are in this order: e-buying experience, e-loyalty, e-risk, e-satisfaction, luxury value, luxury useless, luxury future buy, and e-buying influence. The work provides empirical evidence that the eight significant factors represent the customer’s perception of the luxury shopping experience online, that help to understand how luxury brands should be managed online in order to enhance customer e-buying experience, e-satisfaction, e-loyalty, and luxury value proposition. This study provides several contributions for online luxury brand managers and some directions for further research. © 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

2021

An exploratory study on the emergency remote education experience of higher education students and teachers during the COVID-19 pandemic

Authors
Oliveira, G; Teixeira, JG; Torres, A; Morais, C;

Publication
BRITISH JOURNAL OF EDUCATIONAL TECHNOLOGY

Abstract
The COVID-19 pandemic situation has pushed many higher education institutions into a fast-paced, and mostly unstructured, emergency remote education process. In such an unprecedented context, it is important to understand how technology is mediating the educational process and how teachers and students are experiencing the change brought by the pandemic. This research aims to understand how the learning was mediated by technology during the early stages of the pandemic and how students and teachers experienced this sudden change. Data were collected following a qualitative research design. Thirty in-depth and semi-structured interviews (20 students and 10 teachers) were obtained and analysed following a thematic analysis approach. Results provide evidence on the adoption of remote education technologies due to the pandemic with impacts on the education process, ICT platforms usage and personal adaptation. The emergency remote education context led to mixed outcomes regarding the education process. Simultaneously, ICT platforms usage was mostly a positive experience and personal adaptation was mostly a negative experience. These results bring new insights for higher education organizations on actions they could take, such as curating the learning experience with standard, institutional-wide platforms, appropriate training for students and teachers, and suitable remote evaluation practices.

2020

Understanding Service Design and Design Thinking Differences Between Research and Practice: An Empirical Study

Authors
Torres, A; Miranda, C;

Publication
Exploring Service Science - Lecture Notes in Business Information Processing

Abstract

2018

The impact of knowledge management factors in organizational sustainable competitive advantage

Authors
Torres, AI; Ferraz, SS; Santos Rodrigues, H;

Publication
JOURNAL OF INTELLECTUAL CAPITAL

Abstract
Purpose The purpose of this paper is to empirically test the relations among different knowledge management (KM) factors, such as human capital (HC), processes and information systems (IS) on organizational sustainable competitive advantage (CA), within the SMEs context. Design/methodology/approach Structured questionnaires were distributed to CEOs and managers of Portuguese organizations through an electronic survey. Partial least squares software was utilized to analyze the data. Findings The measurement model results identify and validate the dimensions of HC, processes and IS representing the KM construct. The structural model results demonstrate that HC and processes have a direct and significant impact on organizational CA, on the customer and financial dimensions, respectively. IS indirectly and significantly influence organizational CA, mediated by HC and processes. Research limitations/implications The sample size includes mostly service business and SMEs. Other organizations sectors, such as industry, should be analyzed in order to develop a comparative cross-sectorial study. Practical implications This study establishes suggestions for managers to make legitimate decisions concerning investments on knowledge assets and organizational capabilities that can foster business growth and sustainable CA within a SMEs context. Originality/value The authors propose a mediation mechanism showing that the relationship between IS and sustainable CA is not direct, but it is mediated by HC and processes. This mechanism points out some critical issues for the strategic knowledge and intellectual capital assets, as a source of organizational CA.

2017

Frontline employee empowerment and perceived customer satisfaction

Authors
Proenca, T; Torres, A; Sampaio, AS;

Publication
MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT

Abstract
Purpose - The purpose of this paper is to examine the influence of structural empowerment, psychological empowerment and intrinsic motivation on perceived customer satisfaction in contact centers. Design/methodology/approach - A questionnaire was conducted among 703 employees of a contact center. Data analysis was based on structural equation modeling. Findings - Structural empowerment results in higher levels of perceived customer satisfaction through psychological empowerment and intrinsic motivation. Furthermore, structural empowerment effect on psychological empowerment is mediated by intrinsic motivation. Practical implications - Previous predictions regarding counterproductive impact of empowerment in a low-service heterogeneity sector, such as contact center are challenged and a transformative message is disclosed in what concerns human resource management (HRM) in contact centers. Originality/value - The research provides valuable insights for both scholars and practitioners regarding the process through which employees' psychological empowerment and intrinsic motivation improves customer satisfaction in the context of contact centers.

Supervised
thesis

2020

Estudo exploratório do empowerment feminino em campanhas de marketing digital e da relação do consumidor com a marca

Author
Alexandra Couto

Institution
IPP-ISCAP

2020

Smart Education? Understanding the impact of the COVID-19 pandemic in higher education institutions

Author
Gabriella Rodrigues de Oliveira

Institution
UP-FEUP

2020

Marketing de influência nas redes sociais: Determinantes dos influenciadores digitais na influência social e impacto na intenção de compra dos seguidores

Author
André Emanuel Sousa Ferreira

Institution
IPP-ISCAP

2019

YOUTUBE MARKETING: MEDIR O IMPACTO DO CONTEÚDO GERADO NO ENGAGEMENT DO UTILIZADOR

Author
Pedro Miguel Pilar

Institution
IPP-ISCAP

2019

O Impacto dos Chabots no Comportamento do Consumidor Online

Author
Carolina Pereira Mustur

Institution
UP-FEP