Ana Torres holds a Ph.D. in Management Science from the Faculty of Economics of University of Porto. She was assistant Professor of Marketing at the University of Aveiro, and presently she teaches Marketing and Business Management at Polytechnic Institute of Viana do Castelo, Business School, and Polytechnic Institute of Porto, as invited adjunct professor.
She is Member of the Editorial Advisory Board of the European Journal of Applied Business and Management (EJABM), Member of the Scientific Committee of the International Conference of the Applied Business and Management (ICABM) and Reviewer for the special issue Intellectual Capital Management as a Driver of Competiveness and Sustainability of the Journal of Intellectual Capital (Emerald Group Publishing).
She has published in the Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, Hershey PA: IGI Global. USA (book chapter), International Journals and in several International conferences on Internet and leading technologies. (with peer review).
Her current research interests are in digital economy, networks, social marketing research, e-commerce, Web metrics, e-consumer behavior and quantitative marketing models. Her research is empirical in nature and makes extensive use of multivariate data analysis and econometric modeling.
Her previous work experience was in market research and marketing consultancy, having worked with several industries and services.