Abstract

Abstract
This study focuses on exploring new formats and innovative approaches to digital storytelling in museums, offering a critical analysis of existing formats and proposing new perspectives. Initially, current digital storytelling formats are examined, ranging from mobile applications and augmented reality to interactive and multimedia exhibitions. Next, new paradigms and strategies are discussed that aim to expand the possibilities of public engagement and enrich museum experiences. Using a detailed method, careful selections, in-depth analyses and presentation of results are made that highlight both the potential and challenges of these new approaches. The final discussion contextualizes these practices in the current scenario of digital culture and suggests paths for future investigations and developments in the field of digital storytelling in museums. © 2025 Elsevier B.V., All rights reserved.

Abstract

Abstract

Abstract
In recent years, companies have faced increasing pressure from globalization, requiring them to adapt not only to survive but also to thrive in a highly competitive environment. This adaptation has been facilitated by the efficient integration of technology, achieved through digital processes and collaboration tools. Digital transformation has emerged as a critical element for maintaining competitiveness as economies become increasingly digital. To succeed in this ever-evolving environment, companies must balance leveraging existing strengths with seeking new organizational agility. Integrating advanced technologies like Artificial Intelligence (AI) and Web Technologies into education and professional training is a strategic response to the challenges posed by the current digital landscape. AI, with its adaptability and automation capabilities, offers benefits such as increased efficiency, personalized learning, and streamlined administrative processes. Continuous evaluation of teaching and learning, along with data extraction and predictive analysis, enhances e-learning quality and informs organizational decisions. This research aims to investigate how advanced technologies can predict and adapt organizational training needs to improve competency development and overall effectiveness. The research adopts a Design Science Research (DSR) methodology, focusing on the development and implementation of an AI-based framework for personalized training recommendations. Expected outcomes include integrating AI-driven predictive models with existing Human Resources Management Systems to identify and address training needs, fostering employee skill development, organizational agility, and competitiveness in a rapidly changing market. Additionally, addressing this issue promotes a more inclusive and empowering work environment, enabling employees to thrive in an increasingly digital world. © 2025 Elsevier B.V., All rights reserved.