Abstract

Abstract
Nowadays, human operators at grid control centers analyze a large volume of alarm information during outage’s events, and must act fast to restore the service. Currently, after the occurrence of short-circuit faults and its isolation via feeder protection, fault location and isolation is achieved via remotely controlled switching actions defined by operator’s experience. Despite operator’s experience and knowledge, this makes the process sub-optimal and slower. This paper proposes two novel machine learning-based algorithms to assist human operator decisions, aiming to: i) classify the complexity of a fault occurrence (Occurrences Classifier) based on its alarm events; ii) provide fast insights to the operator on how to solve it (Data2Actions). The Occurrences Classifier takes the alarm information of an occurrence and classifies it as a “simple” or “complex” occurrence. The Data2Actions takes a sequence of alarm information from the occurrence and suggests to the operator the more adequate sequence of switching actions to isolate the fault section on the overhead medium voltage line. Both algorithms were tested in real data from a Distribution System Operator between 2017 and 2020, and showed i) an accuracy of 86% for the Data2Actions, and ii) the Occurrences Classifier reached 74% accuracy for “simple” occurrences and 58% for “complex” ones, leading to an overall 65% accuracy. © 2022 IET Conference Proceedings. All rights reserved.

Abstract

Abstract

Abstract
Guerrilla marketing suggests using creative and unexpected messages and channels to stand out in the marketing communication crowd. Despite practitioners' growing interest in the topic, the contributions in the literature are still scarce. This study aims to explore the impacts of guerrilla marketing campaigns on Facebook on brand image and content sharing intentions. Mixed-method research was adopted. The first phase was more exploratory and used focus groups to analyze consumers' perceptions and responses to guerrilla marketing campaigns. It was followed by a quantitative study of 256 Portuguese consumers that answered an online survey after being exposed to a guerrilla marketing campaign on Facebook. Results suggest that customer interaction with guerrilla marketing on Facebook depends on content's characteristics, namely the message appeal. While humour appeal enhances the relationship with customers by increasing the level of interaction, negative appeals (e.g., perceived as offensive) generate adverse reactions. This study also shows that frequent Facebook users are more predisposed to interact with guerrilla marketing content.

Abstract
Network human operators' decision-making during grid outages requires significant attention and the ability to perceive real-time feedback from multiple information sources to minimize the number of control actions required to restore service, while maintaining the system and people safety. Data-driven event and alarm management have the potential to reduce human operator cognitive burden. However, the high complexity of events, the data semantics, and the large variety of equipment and technologies are key barriers for the application of Artificial Intelligence (AI) to raw SCADA data. In this context, this paper proposes a methodology to convert a large volume of alarm events into data mining terminology, creating the conditions for the application of modern AI techniques to alarm data. Moreover, this work also proposes two novel data-driven applications based on SCADA data: (i) identification of anomalous behaviors regarding the performance of the protection relays of primary substations, during circuit breaker tripping alarms in High Voltage (HV) and Medium Voltage (MV) lines; (ii) unsupervised learning to cluster similar events in HV line panels, classify new event logs based on the obtained clusters and membership grade with a control parameter that helps to identify rare events. Important aspects associated with data handling and pre-processing are also covered. The results for real data from a Distribution System Operator (DSO) showed: (i) that the proposed method can detect unexpected relay pickup events, e.g., one substation with nearly 41% of the circuit breaker alarms had an 'atypical' event in their context (revealed an overlooked problem on the electrification of a protection relay); (ii) capability to automatically detect and group issues into specific clusters, e.g., SF6 low-pressure alarms and blocks with abnormal profiles caused by event time-delay problems.