Abstract
There is a recognized need to study sustainability in fashion. Several studies have documented the determinants that influence fashion purchase intention. However, the determinants that influence the purchase of sustainable fashion still need to be understood, particularly those factors associated with influencers and electronic word-of-mouth. This study aimed to examine the constructs influencer credibility, influencer expertise, influencer similarity, influencer'sparasocial relationship, E-WOM homophily, E-WOM expertise, trust in the influencer, trust in social media, performance expectation, consumer knowledge, environmental beliefs, brand awareness and willingness to pay more, and their effect on purchase intention. The research methodology consisted of consumer interviews that were conducted using an online platform, and structural equation modeling was used to test the research hypotheses. The results obtained indicate that consumer knowledge and willingness to pay more are the only constructs that positively affect the purchase intention of sustainable fashion. © 2023, IGI Global. All rights reserved.

Abstract
Accurate estimation of hand shape and position is an important task in various applications, such as human-computer interaction, human-robot interaction, and virtual and augmented reality. In this paper, it is proposed a method to estimate the hand keypoints from single and colored images utilizing the pre-trained deep convolutional neural networks VGG-16 and VGG-19. The method is evaluated on the FreiHAND dataset, and the performance of the two neural networks is compared. The best results were achieved by the VGG-19, with average estimation errors of 7.40 pixels and 11.36 millimeters for the best cases of two-dimensional and three-dimensional hand keypoints estimation, respectively.

Abstract
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full. The analyzed literature points out that research on the subject has focused almost exclusively on the development of the phenomenon and its consequences from the perspective of consumer behavior. Therefore, the emphasis has been on identifying its direct antecedents, on the effects of its mediators in a set of behaviors such as complaints, negative word of mouth, protests, sponsorship reduction and assignment, brand change, and wishes for revenge, among others. Few studies have been dedicated to understanding the direct effects of brand hate on consumer behavior, its evolution over time in different industries and contexts, who its mediators are, and how the phenomenon is perceived and managed from the perspective of the companies involved in this phenomenon, providing opportunities for future research.

Abstract
This study analysis the entrepreneurial intention (EI) of 236 students attending higher education considering a heterogeneous sample of students with diverse profiles and work experience, which allows exploring its role in EI. The findings confirm that understanding EI requires considering a multidimensional model that includes attitude toward entrepreneurship, perceived entrepreneurial capacity, perceived social norms, and entrepreneurship education (EE). Furthermore, students with professional experience manifest a higher EI and a higher perception of the role that EE can play in the process of establishing a start-up.

Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers’ needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics. © 2023 by IGI Global.

Abstract