Abstract
Internal marketing at the European Union (EU) level needs to involve training and motivating the younger generation to want to be a part of something bigger than themselves and than their nations. It should involve the creation of a unified and identifiable European culture - knowing that culture, along with leadership, continues to be one of "the least understood topics in the social sciences" (Chhokar et al., 2008, p. 1). Schein (1992, p. 5) wrote that "leaders create and change cultures" and so, in this respect, the EU needs to act much as a company does, preparing its "staff" [EU members], in particular the future generation, to work together towards a common goal - towards a more competitive Europe, with improved quality of life. Too little is being done though, we argue, and indeed our study shows. One important internal EU marketing initiative is the Euroscola day whose objective is to "allow thousands of young Europeans to be in the shoes of Members of European Parliament for a day!" (EU, 2014). In March 2015, 24 Portuguese students, in the 11th and 12th grades at high school and all studying in Porto, went to the Euroscola day. Divided into large groups in Strasbourg, they did an ice-breaker activity to bring the various youths of different nationalities closer together and then discussed a number of important political issues which were subsequently discussed and voted on in the "European Parliament" where hundreds of other students in the same age group were gathered and seated in the hemicycle, having come from their nations to participate. Cooperation across cultures is a main focus and this EU internal marketing activity is fully EU-funded. Eight students of the aforementioned Portuguese contingent were approached for their views on the event (one of the group leaders was interviewed and seven others answered a qualitative survey, with the same questions as the interview). The results show that the students appreciated, learned from, and enjoyed the Euroscola day and indeed are willing to be EU ambassadors, as was suggested and asked of them at the event. However, on the other hand, the students are not aware of any other EU internal marketing activities being performed and so not enough is being done to create a unified culture with EU citizens becoming more cohesive as time goes by. This article discusses what other pro-EU educational activity could take place for the younger generation, discussing also the different views of Portuguese, British, and German citizen interviewees (in 33 individual interviews) concerning the future of the EU in itself. EU marketing needs to go beyond the electoral act and time frame and it needs to forge a future where EU citizens will want to cooperate with each other - and this will inevitably involve a new approach to educating our youths. "What must be common. such that they may be ruled through the same institutions?" (White, 2011, p. 1).

Abstract
The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of Supplier-Clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful Ex-Small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.

Abstract
The development of nations depends on energy consumption, which is generally based on fossil fuels. This dependency produces irreversible and dramatic effects on the environment, e.g. large greenhouse gas emissions, which in turn cause global warming and climate changes, responsible for the rise of the sea level, floods, and other extreme weather events. Transportation is one of the main uses of energy, and its excessive fossil fuel dependency is driving the search for alternative and sustainable sources of energy such as microalgae, from which biodiesel, among other useful compounds, can be obtained. The process includes harvesting and drying, two energy consuming steps, which are, therefore, expensive and unsustainable. The goal of this EPS@ISEP Spring 2013 project was to develop a solar microalgae dryer for the microalgae laboratory of ISEP. A multinational team of five students from distinct fields of study was responsible for designing and building the solar microalgae dryer prototype. The prototype includes a control system to ensure that the microalgae are not destroyed during the drying process. The solar microalgae dryer works as a distiller, extracting the excess water from the microalgae suspension. This paper details the design steps, the building technologies, the ethical and sustainable concerns and compares the prototype with existing solutions. The proposed sustainable microalgae drying process is competitive as far as energy usage is concerned. Finally, the project contributed to increase the deontological ethics, social compromise skills and sustainable development awareness of the students.

Abstract
Current engineering education challenges require approaches that promote scientific, technical, design and complementary skills while fostering autonomy, innovation and responsibility. The European Project Semester (EPS) at Instituto Superior de Engenharia do Porto (ISEP) (EPS@ISEP) is a one semester project-based learning programme (30 European Credit Transfer Units (ECTU)) for engineering students from diverse scientific backgrounds and nationalities that intends to address these goals. The students, organised in multidisciplinary and multicultural teams, are challenged to solve real multidisciplinary problems during one semester. The EPS package, although on project development (20 ECTU), includes a series of complementary seminars aimed at fostering soft, project-related and engineering transversal skills (10 ECTU). Hence, the students enrolled in this programme improve their transversal skills and learn, together and with the team of supervisors, subjects distinct from their core training. This paper presents the structure, implementation and results of the EPS@ISEP that was created in 2011 to apply the best engineering practices and promote internationalisation and engineering education innovation at ISEP.

Abstract
User modelling has become a central subject for anybody interested in understanding how users interact with technology. Personalization is a key issue in an era when there is so much information and so many people interacting in so many ways. Modern users desire a customized experience that adapts itself to their requirements and understands what they need even before they notice it. In order to morph any system into an adapting one, every relevant interaction with its users has to be maintained. Then, a mathematical structure capable of discovering patterns amongst that information is necessary, being able to classify users according to the roles they play. With a correct user categorization, the system knows when, how and what to do to adapt its content, via a mixed-initiative approach. In this paper, an artificial neural network is selected as classifier and users are divided in three roles, from beginners to experts. ADSyS, the target system of this proposal, adapts its content based on who is operating it, providing a higher usability. This guide on how to adapt a system to its users is built as part of ADSyS, but is intended to be generalized as a foundation to other systems. © 2015 AISTI.

Abstract
Model finders are very popular for exploring scenarios, helping users validate specifications by navigating through conforming model instances. To be practical, the semantics of such scenario exploration operations should be formally defined and, ideally, controlled by the users, so that they are able to quickly reach interesting scenarios. This paper explores the landscape of scenario exploration operations, by formalizing them with a relational model finder. Several scenario exploration operations provided by existing tools are formalized, and new ones are proposed, namely to allow the user to easily explore very similar (or different) scenarios, by attaching preferences to model elements. As a proof-of-concept, such operations were implemented in the popular Alloy Analyzer, further increasing its usefulness for (user-guided) scenario exploration.