Abstract
This paper presents a new generation of man portable acoustic navigation buoys. The aim of these buoys is to facilitate the deployment of an underwater acoustic positioning system for the operation of Autonomous Underwater Vehicles. Each buoy includes only the vital modules required for the most typical schemes of underwater acoustic navigation, packed in a small but dynamically stable platform for one day long operations in coastal waters. We will present an overview of the systems hardware and electronics, and also the key features of the deployment and operation of the beacons.

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This paper examines how firms should allocate their advertising budgets between consumers who have a high preference for their products (i.e., strong segment) and those who prefer competing products (i.e., weak segment). Targeted advertising transmits relevant information to otherwise uninformed consumers and it is used as a price discrimination device. With targeted advertising and price discrimination, we find that, when the attractiveness of the weak segment is low, each firm advertises more intensively in its strong segment. The same result arises when the attractiveness of the weak segment is high and advertising is sufficiently expensive. Interestingly, when the attractiveness of the weak segment is high but advertising costs are sufficiently low, it is optimal for each firm to advertise more intensively in its weak segment. The paper also investigates how advertising strategies and equilibrium profits are affected by price discrimination. Compared with uniform pricing, firms can increase or reduce the intensity of advertising targeted to each segment when price discrimination is allowed. Furthermore, when the attractiveness of the weak market is high, price discrimination boosts firms' profits provided that advertising costs are sufficiently low. The reverse happens when advertising costs are high.

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