2017
Autores
Moreira, AC; Da Silva, PMF; Ferreira Moutinho, VM;
Publicação
Innovar
Abstract
This article seeks to add to the body of knowledge on the role played by brand experience and its relationship with satisfaction, trust and service quality in the development of loyalty. Structural Equation Modelling (sem) is used to analyze 690 telecommunications multiple-play users in the Portuguese telecommunications market. Our conclusions show that brand experiences can be used to generate loyalty, trust and quality perceptions; although satisfaction was confirmed to be the main loyalty predictor, service quality has an important indirect effect. In order to build customer loyalty, marketers must manage brand experiences, service quality, satisfaction and trust. Brand experiences can be explored as a way to differentiate services, to change customers’ perceptions toward a brand and, ultimately, lead to customer retention. Furthermore, providing reliable services is of the utmost importance for service providers.
2017
Autores
Ferreira, F; Sobreira, HM; Veiga, G; Moreira, AP;
Publicação
ROBOT 2017: Third Iberian Robotics Conference - Volume 1, Seville, Spain, November 22-24, 2017
Abstract
For docking manoeuvres, the detection of the objects to dock needs to be precise as the minimum deviation from the objective may lead to the failure of this task. The objective of this article is to test possible ways to detect a landmark using a laser rangefinder for docking manoeuvres. We will test a beacon-based localisation algorithm and an algorithm based on natural landmarks already implemented, however, we will apply modifications to such methods. To verify the possibility of docking using these methods, we will conduct experiments with a real robot. © Springer International Publishing AG 2018.
2017
Autores
Teixeira, AAC; Forte, RP;
Publicação
REVIEW OF MANAGERIAL SCIENCE
Abstract
Studies on entrepreneurial intentions often neglect the heterogeneity of individuals' education background. This paper develops an integrated intention-based framework and analyzes the impact of fields of study on entrepreneurial intentions. Based on a sample of 2423 final-year students, enrolled in 32 fields of study, and resorting to logistic estimations, we find that, beside the attitude towards starting a business, fields of study, considered at a highly detailed level, are relevant (direct and indirect) predictors of entrepreneurial intention. We unambiguously show that there is a huge hidden potential for new venture creation in fields of study related to creative and leisure activities (e.g., Arts and humanities, or, more specifically, Literature and linguistics, History and archaeology, Audio-visual techniques and media production, Sports, and Architecture and town planning), Law, and Health (most notably, Pharmacy and Veterinary). Significant differences in the level of intention between students of different fields of study indicate that universities should more extensively focus entrepreneurship education on students in other subject area than business or engineering/technology sciences.
2017
Autores
Rodrigues, EMG; Godina, R; Pouresmaeil, E; Catalao, JPS;
Publicação
2017 1ST IEEE INTERNATIONAL CONFERENCE ON ENVIRONMENT AND ELECTRICAL ENGINEERING AND 2017 17TH IEEE INDUSTRIAL AND COMMERCIAL POWER SYSTEMS EUROPE (EEEIC / I&CPS EUROPE)
Abstract
During the last few years an increasing focus has been made by the research community in utilizing wireless sensor networks (WSNs) in an abundant variety of different applications. Such types of sensor networks are usually supplied by non-rechargeable batteries in order to reduce the expenses. Multi-hop wireless sensor networks frequently utilize a time-division multiple-access (TDMA) plan with the purpose to systematically gather data from various positions of an extended region. The proposed access methods for the Medium Access Control (MAC) in this study combine hybrid proprieties. The proposed MAC specifies that in a given time interval the access to the medium has to be entirely free and without restrictions between the exterior nodes. While this event lasts, the nodes compete for a slot in the network. The proposed methodology corresponds to time-division hybrid multiple-access (TDHMA).
2017
Autores
Sarmento, RP;
Publicação
IJSODIT
Abstract
2017
Autores
Fontes, T; Costa, V; Ferreira, MC; Li, SX; Zhao, PJ; Dias, TG;
Publicação
3RD CONFERENCE ON SUSTAINABLE URBAN MOBILITY (3RD CSUM 2016)
Abstract
Nowadays, mobile phones are ubiquitous systems of our society. Nevertheless, the adoption of this technology to perform mobile payments, namely in public transport, was only implemented in a few number of transport networks. Thus, this paper aims to understand which are the main factors that may influence the adoption of mobile payments in public transport. For this purpose, a survey was applied to different groups of population. The study was conducted on the public transport networks of a medium-sized metropolitan area (Oporto-Portugal) and of a big-sized metropolitan area (Beijing-China). The evaluation results of the current services of purchase and validation of public transport tickets almost never show significant statistical differences (p>0.05) for the traditional variables used by the literature. This is particularly true for age. Nevertheless, some mobility factors can sometimes play an important role in the assessment of ticketing systems. Moreover, although the high differences between the ticketing systems in both cities, Chinese and Portuguese have a similar opinion about the systems implemented in their cities. Still, Chinese reveal a higher motivation to adopt the new ticketing system. In general, such system is greatly accepted by the respondents and the potential market is expected to be high (30-68%). Although this technology cannot replace the traditional systems, it can contribute to increasing the overall efficiency of the transport networks. The improvement of the passengers' appraisal, the reduction of operational and the maintenance costs of transport operators are the network impacts most expected. Convenience and time saving are the main advantages mentioned while questions about privacy, interaction and reliability are stated as the main concerns to adopt it. (C) 2017 The Authors. Published by Elsevier B.V.
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