Abstract
The main aims of this chapter were to explore metaverse branding by identifying the main trends and contributions in extant literature. Through a bibliometry and the critical analysis of the main contributions in the literature, the chapter proposes a metaverse branding conceptualization, which shows how immersive metaverse experiences that provide multi- dimensional value enhance brand engagement, which leads to increased brand awareness, brand love, satisfaction, trust, and brand equity. These factors ultimately drive online and offline purchases and strengthen brand loyalty. Overall, this chapter and the proposed framework provide relevant insights for both managers defining metaverse branding strategies, and researchers interested in these topics. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
Interprofessional collaboration is an essential competency for healthcare professionals, and escape rooms have emerged as an innovative strategy to enhance teamwork and communication. The purpose of this scoping review was to identify and summarize how escape rooms are used in the teaching and enhancement of interprofessional collaboration skills. We conducted a scoping review following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses for Scoping Review (PRISMA-ScR) guidelines. A search of five databases, Scopus (R), Web of Science (R), CINAHL Complete (R), MEDLINE (R) and PsychINFO (R) was conducted for all articles until 1 January 2024. The review included 15 studies, mostly from the USA, involving a total of 2,434 participants across various healthcare professions. Key findings indicated significant improvements in group cohesion, communication, understanding of team roles, and interprofessional skills. Escape rooms can be an effective pedagogical tool in enhancing interprofessional competencies among healthcare students and professionals. Further research is needed to explore the sustainability of skills gained over time through escape rooms and to refine assessment methods.

Abstract
The advent of new technologies has led to significant changes in the field of marketing, demanding a rethinking of existing knowledge and skills. This research proposes a set of transversal curricula in digital marketing. The methodology employed included an exploratory analysis of digital marketing courses offered at universities and major online platforms, focus groups, and interviews, conducted in four countries. The countries included in the study were Finland, Poland, the Netherlands, and Portugal. The findings indicated that an introductory course and specialization blocks would be beneficial. Social media, analytics, digital advertising, search engine optimization (SEO), digital marketing strategies, web content, e-mail marketing, customer experience, landing pages, user experience, leads, conversion rate optimization, and E-commerce were identified as the key subjects of study for the introductory course in digital marketing. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

Abstract
Medical case retrieval plays a crucial role in clinical decision-making by enabling healthcare professionals to find relevant cases based on patient records, diagnostic images, and textual descriptions. Given the inherently multimodal nature of medical data, effective retrieval requires models that can bridge the gap between different modalities. Traditional retrieval approaches often rely on unimodal representations, limiting their ability to capture cross-modal relationships. Recent advances in dense model-based techniques have shown promise in overcoming these limitations by encoding multimodal information into a shared latent space, facilitating retrieval based on semantic similarity. This paper investigates the potential of dense models to enhance multimodal search systems. We evaluate various dense model-based approaches to assess which model characteristics have the greatest impact on retrieval effectiveness, using the medical case-based retrieval task from ImageCLEFmed 2013 as a benchmark. Our findings indicate that different dense model approaches substantially impact retrieval effectiveness, and that applying the CombMAX fusion methodto combine their output results further improves effectiveness. Extending context length, however, yielded mixed results depending on the input data. Additionally, domain-specific models—those trained on medical data—outperformed general models trained on broad, non-specialized datasets within their respective fields. Furthermore, when text is the dominant information source, text-only models surpassed multimodal models

Abstract
Waste transport management is a critical sector where maintaining accurate records and preventing fraudulent or illegal activities is essential for regulatory compliance, environmental protection, and public safety. However, monitoring and analyzing large-scale waste transport records to identify suspicious patterns or anomalies is a complex task. These records often involve multiple entities and exhibit variability in waste flows between them. Traditional anomaly detection methods relying solely on individual transaction data, may struggle to capture the deeper, network-level anomalies that emerge from the interactions between entities. To address this complexity, we propose a hybrid approach that integrates network-based measures with machine learning techniques for anomaly detection in waste transport data. Our method leverages advanced graph analysis techniques, such as sub-graph detection, community structure analysis, and centrality measures, to extract meaningful features that describe the network's topology. We also introduce novel metrics for edge weight disparities. Further, advanced machine learning techniques, including clustering, neural network, density-based, and ensemble methods are applied to these structural features to enhance and refine the identification of anomalous behaviors.

Abstract
Acoustic monitoring of road traffic events is an indispensable element of Intelligent Transport Systems to increase their effectiveness. It aims to detect the temporal activity of sound events in road traffic auditory scenes and classify their occurrences. Current state-of-the-art algorithms have limitations in capturing long-range dependencies between different audio features to achieve robust performance. Additionally, these models suffer from external noise and variation in audio intensities. Therefore, this study proposes a spectrogram-specific transformer model employing a multi-head attention mechanism using the scaled product attention technique based on softmax in combination with Temporal Convolutional Networks to overcome these difficulties with increased accuracy and robustness. It also proposes a unique preprocessing step and a Deep Linear Projection method to reduce the dimensions of the features before passing them to the learnable Positional Encoding layer. Rather than monophonic audio data samples, stereophonic Mel-spectrogram features are fed into the model, improving the model's robustness to noise. State-of-the-art One-dimensional Convolutional Neural Networks and Long Short-term Memory models were used to compare the proposed model's performance on two well-known datasets. The results demonstrated its superior performance by achieving an improvement in accuracy of 1.51 to 3.55% compared to the studied baselines.