Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common.

Abstract
Organizations aim to achieve operational efficiency capable of responding to high market competitiveness. The implementation of automation systems in organizational processes is a key factor in improving operational efficiency. This paper intends to contribute for a better understanding of the adoption of automation systems in organizations and analyze their impact on employee performance, considering the conditions under which they were implemented. The methodology for this study was qualitative research, in which semi-structured exploratory interviews conducted with employees from the Accounts Receivable department of automotive sector companies were carried out. The main goal was to understand their perception of the use of automation systems in their work tasks. The results of this research led to the conclusion that automation systems, even when underutilized, are beneficial in reducing repetitive and manual tasks. Nevertheless, the way in which they are implemented has a direct impact on the motivation of employees to use them.

Abstract
This research aims to analyze the positioning theory and discourse within Sao Paulo's Place Branding from 2014 to 2019, investigating the symbolic representations employed by the Sao Paulo Tourism Bureau to emphasize its branding endeavors. The methodology employed a framework based on Semprini's [10] Project/Manifestation approach and Discourse Analysis. The impetus behind this study arises from the substantial investments made by cities to craft comprehensive disclosure strategies and establish place branding for their respective regions. We observed aspects of Communication and DigitalMarketing in the three promotional videos produced by SPTuris in 2014, 2017, and 2019, which underwent meticulous analysis. Our findings unveiled a consistent thematic discourse despite shifts in political administration. The 2014 video accentuated multiculturalism and cosmopolitanism, while the 2017 edition highlighted experiential marketing, business, consumption, and cosmopolitan elements. Remarkably, the 2019 presentation featured images emphasizing receptivity. Themes such as Culture, Arts, and Gastronomy were recurrent across all videos. The scrutinized discourse reaffirms Sao Paulo's capital as a trendsetter within Brazil.

Abstract
This article delves into the intersections of place branding, digital strategic communication, citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.

Abstract
The online channel, particularly in the food retail area, has been evolving positively and exponentially in the world, including Portugal. Currently, this type of purchase is increasingly part of people's daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, where the physical store and the online store operate independently from each other. However, it is necessary to rethink this channel integration model, which may go through an omnichannel strategy, where the physical store and the online store operate as a single store, and where several advantages are already recognized in terms of the consumer's shopping experience. The main objective of this study is to understand the strategy implemented by the company studied, Pingo Doce, through an analysis and description of its channels. To better understand the strategy of the company under study, a semi-structured exploratory interview was carried out with one of the people in charge of Pingo Doce's digital channels, to understand the strategy used by the company and thus complement the data obtained through direct observation and bibliographic research. At the end of the work developed it was possible to understand the positioning of Pingo Doce in the online food retail area and their online and offline distribution strategies.