Abstract
This study seeks to answer the following research question: "What factors can explain the number of patent filing requests made by residents in Brazil at patent offices in Brazil, the United States, Europe, and triadic patent families?". The methods used in this research are quantitative, using big data from private and public investments in Science and Technology, and about patent deposit numbers in Brazil from 2000 to 2017. A model of linear regression was performed and explains how these investments in Science and Technology influence patent deposit numbers. The results of this research study point towards the importance of universities, up and beyond the traditional training and education aspect of university activity. The importance of public and private innovation investments is also shown to be important. This study shows that the patent registrations in the different regions under analysis are affected by different factors. There is thus no single formula towards the creation of innovation output and governments would do well to continue to invest in higher education while also investing in public research and development activities. Additionally, and not least important, private entities should be continually encouraged to make innovation investments and favourable government policies need to thus exist for this to happen. Finally, the low numbers regarding patent filings in Brazil may be linked to institutional deficiencies in the country. Patent breaches may be difficult to punish, and the judicial system may be slow and untrustworthy, compared to the United States and to Europe-leading to diminished patent registrations in Brazil. A set of implications and recommendations for policy derived from this study and will be strategic for policymakers.

Abstract

Abstract
According to the literature, there is a research gap regarding digital advertising. This exploratory study focuses on how advertising on the social networks Instagram, Facebook and YouTube, three digital platform giants, is interpreted. Which has the most informative, most interesting, less irritating, and, as a consequence, most effective publicity? We performed a survey, which had 106 answers, and using descriptive statistics we concluded that Instagram and Facebook have better and less irritating publicity than YouTube. On Instagram and Facebook, despite 77,5% and 95,7% (respectively) of the respondents having indicated that they ignore the adverts which are presented, the quantity of people who visit and buy the advertised products is visibly higher, when compared to the numbers registered on YouTube. In contrast with YouTube, the survey sample evaluates Instagram as the platform with the most interesting publicity, in accordance with user preferences. YouTube has less direct and less segmented publicity than Instagram and Facebook.

Abstract
E-commerce facilitates the internationalization of companies at a low cost and enables companies to create a close relationship with their target audience. Often, to increase their sales volume, companies activate recommendation systems in their online stores. This study aims to investigate whether the usage of similar product recommendation systems influences future consumer purchases. Hence, a questionnaire survey was conducted, which had 160 answers. Thus, the factor “moment at which the product suggestions appear” is a variable which has a significant impact regarding online purchases (leading to, for example, impulse purchases). Regarding the form of the suggestions (esthetics, typography or colour), this has the greatest impact of the variables we analysed. Still further, a statistically significant association (chi square test) was found between occupation of the consumer (being a student or having a specialized profession) and making online purchases.

Abstract
With the increasing technological advances that mark society daily, it is essential to analyze, not only the behavior of consumers, but also the behavior of companies facing market changes. It is necessary to distinguish a company that achieves success from one that is not able to succeed, over time. Nokia was the mobile phone market leader for about fourteen years. The launch of the iPhone, by Apple, in 2007, was one of the main reasons for the loss of that leadership. Nokia and its handset division were not able to adapt and demonstrate having dynamic capabilities. They had an excessive focus on their outdated product (their dumbphone), while not taking advantage of their internal innovative product developments to anticipate inevitable change in the market. To provide more depth to the present study a survey was performed and answered by 120 people.

Abstract
Every player in the business world is constantly looking for a competitive advantage which will place them in a leadership position in their particular market. When chosen correctly, lighting may have a significant influence on consumers’ decisions to enter a retail shop or buy a certain item. However, the illumination theme does not only apply to physical purchases, in the retail environment, but also to advertisements and online shopping. Hence, this article aims to study light characteristics and the temperature of light which best emphasize product quality, making them more appealing to the customer. Thus, an online survey was performed, which had 130 answers. After analysing the data, we concluded that a desire exists that retail firms act honestly, and that they should thus use lighting which does not distort the perceived images (which should be as real as possible) of the products which are for sale.