Abstract
Ever since the arrival of streaming platforms, society has become more focused on understanding how to take the next step forward in terms of innovation. Streaming is now a new reality that is growing by the second, and businesses have begun to spend more money on streaming services in order to adapt and improve their products for this new era. This is also the case of Disney+, released at the end of 2019, which had an immediate unexpected growth upon its launch. In comparison to other streaming platforms, Disney+ had an easier debut because of its wide range of unique material available to watch. This study explores Disney+ as a brand, a streaming platform, its features and how they compare to others, as well as the company's business model and revenue, all of which contributed to Disney+ 's current position among other streaming platforms. Regarding Disney+, a survey with 84 responses was conducted, and the results were analysed using descriptive and inferential (chi-square independence test) statistics. As the value of the calculated test statistic (11.24) (chi-square test) is higher than the value in the chi-square table, we conclude that there is a statistically significant association between age and being influenced by advertising.

Abstract
In this article the stage is set for storytelling, ethnographic narratives, and a look at the literature on innovators and anti-innovators. Envy is seen to be a central element in the discussion. Political skills, on the other hand, may diminish the negative effects which may have ensued, implemented by insecure leaders in view of subordinates with leadership potential. Hence, leadership, and national culture, as well as organizational culture play an essential role in the innovativeness of organizations. Extremely creative individuals - essential in the global marketplace - may be ostracized by co-workers who feel that they lack in abilities, by direct comparison. Being clever (or having a high intelligence quotient - IQ - being able to reason and solve diverse types of problems) in itself has no effect on political ability. Knowledge of oneself (capabilities and personality) is essential in combatting anti-innovators (note that one may change and improve, by learning, over time). Emotional intelligence (ability to self-manage oneself, emotionally, including how one communicates and empathizes with others), not surprisingly, is very important. Finally, showing and feeling anxious is bad in the fight against anti-innovators.

Abstract
Spotify is a world class platform for music streaming, and it offers various kinds of services. As with many digital platforms, Spotify uses artificial intelligence to personalize the user experience, also known as a recommender system. This study investigates what role Spotify’s recommender system plays in the use of Spotify and if there are any differences in satisfaction between different ages and gender. Therefore, we conducted a survey about how customers are using Spotify, which was shared in different forums. In total we received 159 answers with respondents from 21 different countries. One of the main findings was that the three services “Make your own playlist”, “Playlist made by Spotify” and “Recommended songs” are the most popular. Also, a correlation was made to investigate the relationship between the satisfaction of “Recommended songs” and if customers add them to their own playlists. The Spearman’s Rank Correlation Coefficient was 0.43 (significant at the 0.01 level), which is a moderate value. This means that almost half of the time the Spotify users place the recommended songs in their playlist. Further, two conclusions were arrived at. Firstly, the recommender system plays a major part in how customers use Spotify. Secondly, we cannot see that age and gender would significantly affect the satisfaction of the recommended songs that Spotify suggest. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract

Abstract

Abstract
The pursuit of happiness is a fundamental human goal that has been studied by philosophers, theologians, and scientists for centuries. Despite its universal importance, the definition and means of achieving happiness vary greatly across cultures and individual experiences (Uchida, Norasakkunkit and Kitayama, 2004). Cultures have different beliefs, values, and customs that shape their understanding of happiness. For example, some cultures may place a higher value on material wealth and success, while others may prioritize spiritual fulfilment or strong relationships (Joshanloo and Weijers, 2014). In this autoethnographic paper, I reflect on my own personal journey towards happiness during a one-year travel across 22 countries within southern Africa, southeast Asia, and south America, focusing on the first part of the trip – southern Africa. Autoethnography is a qualitative research method that involves the researcher reflecting on their personal experiences and cultural positionality in order to understand and analyse cultural phenomena (Bunyan, 2021). It combines elements of autobiography and ethnography, as the researcher uses their own experiences as a way to explore and understand the cultural context in which they participate (Hamilton, Smith and Worthington, 2008). Through the use of personal narrative and cultural analysis, I delve into the ways in which my own cultural background and societal expectations shaped my understanding of happiness. I also explore the ways in which immersing myself in a new culture and community impacted my pursuit of happiness and well-being. By reflecting on my own experiences and observations, I aim to shed light on the complexities of the pursuit of happiness and the potential for personal and cultural growth that can result from stepping outside of one's comfort zone. Through this autoethnographic lens, we hope to offer a unique and personal perspective on the pursuit of happiness, and to encourage readers to consider the cultural and individual factors that influence their own pursuit of this universal goal. We also reflect on how innovation and technology, essential to business, may not be as important to achieve happiness in certain contexts. This essay is a call for reflection on what truly matters in life.